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Voice assistants become life coaches in Jexi

When a twenty-something writer is forced to upgrade his phone, an artificially intelligent life coach comes with his new device.

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Adam Devine brings his witty and goofy charm to the upcoming movie, Jexi. The film, which will be coming to cinemas on 22 November, is an American romantic comedy about a writer who is addicted to his phone. What could possibly go wrong with this very relevant, present-age obsession?

We’re introduced to Phil (Adam Devine); a single, twenty-something who has a major dependency issue and is addicted to his cell phone.  To his detriment, he has no real friends, has not yet been able to establish himself within the journalism workforce, and finds himself grasping at straws writing ridiculous pop culture “Top 10” lists. 

When Phil breaks his phone, however, he is forced to get an upgrade, which comes with an unusual and unexpected feature: Jexi (Rose Byrne) an Artificially Intelligent (AI) life coach, virtual assistant and cheerleader. Through her unconventional help, Phil begins to ‘get a life’ and becomes less and less dependent on his phone.

As the plot unfolds, we see Jexi transform into a technological nightmare as ‘she’ orchestrates a series of outrageous ploys determined to keep Phil all to ‘herself’ – even if it means ruining his chances of finding success in any area of his life.

This film stars a cast of comedy actors including Adam Devine, Alexandra Shipp, Rose Byrne, Michael Pena and Wanda Sykes.

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