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IFA 2015: Withings gets Spotify’s wake-up call
Withings has announced a partnership with Spotify to offer its Aura users a wake up and sleep experience. Aura is the first connected alarm clock compatible with Spotify Connect, that allows access to its catalogue of over 30 million songs.
For an even more personalised experience, Withings is developing a system of recommendation to their users based on playlists effectiveness on waking and falling asleep. Also, Aura will now be available on two devices: the new Aura Connected Alarm Clock and the Aura Total Sleep System, adding a sleep sensor to the bedside device to analyse one’s sleep cycles.
According to a sleep study conducted by Withings, 73% of UK respondents say a bad wake up can have a very negative effect on their day. To help start the day, energised users are gradually woken up with the blue melatonin light and Spotify music. The light helps to make users more alert and the music can be chosen and selected from any of the Spotify playlists.
Users with the sleep sensor, which focuses on understanding personal patterns such as body movements, breathing cycles and heart rate, can choose to trust the Aura to wake them up at the most beneficial time of their sleep cycle.
The Withing Aura is the perfect bedside companion when it comes to sleep, mixing the benefits of light therapy and sleep‐dedicated playlists from Spotify. To fall asleep in the best conditions, Aura combines the benefits of light therapy and music specifically designed for sleep. The red light scattered by the Aura is the only light not inhibiting melatonin secretion, and thus helps the user to fall asleep gradually. Colourful noises, nature sounds or relaxing music, as many playlists as Spotify adds to its library available from Aura to sleep on a progressive program of 20 minutes. Some coloured noises are known to have a real impact on sleep, such as pink noise regulating the brain waves and optimising sleep.
Spotify provides users with the best music for every moment and to compliment this, Withings has created a dedicated Spotify account (available here: Withings), which suggests the best music to wake up and to fall asleep to. This is only a first step, Withings will eventually provide a recommendation system directly available in the Health Mate application. Suggestions will combine the user’s musical tastes and the efficiency of given music in helping similar users fall asleep or get out of bed, based on aggregated data from Aura Sleep Sensors worldwide.
Cedric Hutchings from Withings says: “By combining environmental sensors, light therapy and our partnership with Spotify we can help people get the better start they deserve and attack the day energised after a sound night’s sleep.”
A new range of Smart Alarm Clocks.
The Aura range now has two products: Aura Connected Alarm Clock and Total Sleep System.
Aura Connected Alarm Clock
‐ Aura Alarm clock
‐ Wake up and sleep Programs
‐ Environmental parameters of the room
‐ Spotify Service and web radios
‐ RRP: £149.95
‐ Available on Amazon and www.withings.com
Aura Total Sleep System
‐ Aura alarm clock + sensor
‐ Wake up and sleep Programs
‐ Environmental parameters of the room
‐ Sleep Sensor analysing nights
‐ Spotify Service and web radios
‐ RRP: £249.95
‐ Available on www.withings.com and partners
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