Connect with us

Featured

Goodbye to point-and-click

Published

on

At the intersection of customer-centric innovation and user experience (UX), we’re also seeing some profoundly interesting trends developing in the global technology UX space, which are changing the way we interact with, and think about, computing.

While pointing, clicking, and typing still have their place, we’ve also cemented tapping and swiping into our collective consciousness in the past few years. Additionally, speaking is now becoming a fixture. Although voice is not yet a popular interface in South Africa, I think it will soon grow in usage here, as voice and intelligent assistants continue to evolve at an impressive rate.

This makes sense for sheer convenience when you consider that research shows we can type about 40 words per minute, but can only speak about 150 words per minute comfortably. Soon, we won’t just use voice activation in smart phones, speakers and cars, but far more ubiquitously with laptops, and multiple devices around the home and office.

Moving to multimodal input

In fact, our interaction with smart devices will become more multimodal, moving toward what is most natural for the user or the environment they are in. That means instead of using voice or keyboard and mouse or tapping and swiping in isolated ways – we’ll increasingly use them together in more layered ways (imagine touching the screen while voicing a command). We’re beginning to move in this direction with innovations like far-field mics facilitating voice-enabled intelligent AIs such as Cortana and Alexa in some of our Lenovo laptops because it can be easier to talk to your PC in addition to using a traditional input like the mouse. The layering of visual and audible content as well as voice and touch is another example, because sometimes it’s just easier to tap the desired result versus saying a command out loud, or glancing at the display for data instead of listening.

Overall, voice is an area that still needs to evolve – and it will. We’re currently in what I call the ‘Wild, Wild West’ of voice. Just consider the multiple voice offerings all jostling for customer attention: Alexa, Cortana, Google Assistant, Siri, Bixby, and so on.

Choices to fit your needs

The unanswered question in the face of these options is choice. In my view, consumers will not want to be confined to one ecosystem. I believe the longer-term winners in voice will be the companies that make offerings which are interoperable with others – like our latest ThinkPad X1 series and Yoga 730 that are Cortana and Alexa-ready. The point is to empower users to play music, get news, or shop online using just their voices. This reflects a shift that is redefining the PC to something much more than a work-focused or task-based machine; in various form factors, PCs will fit into your suite of home-based consumer products, capable of being your intelligent digital assistant and playing a role in running your home appliances – all via voice.

The evolution of sight + sound

This leads me to a point about a growing user experience trend around the integration of video and voice. Over the next year or so, when customers speak a command, we’ll increasingly see a tailored response applicable to that command. For example, a simple question might be answered solely by your voice assistant. But a more complex request may provide the user with a more rounded response: it could be a graphical visualisation, or even a video. In line with this direction is our new Lenovo Smart Display with Google Assistant built-in. It’s all about the evolution of sight and sound with the intention of saving a user’s time and making their home life smarter and more convenient by adding context-relevant visuals. Users will be able to begin their morning with the latest weather, traffic situation, and meeting schedules, or relax in the evening by video-calling friends and watching YouTube – once again, just by using their voice.

Changing orientations

We expect to see an increase in both video content and video usage frequency as this trend takes hold. Data suggests that smartphones are held in portrait mode up to 94% of the time – which has been driving the use of portrait video, given that smartphones are the dominant consumption device. As a result, more portrait video is showing up in other form factors such as laptops, tablets, desktops, and now in the Lenovo Smart Display that transitions seamlessly from landscape to portrait mode. And with millions of millennials livestreaming and watching hours of videos online each day, we will see better cameras, better displays, more augmented reality (AR) video content, and more evolved AI that does a better job analysing video to help with better user recommendations.

I’m excited for what these voice and video trends will bring. Expect users to become more willing and savvy as they use voice skills with devices in more sophisticated ways. And expect voice to become more intelligent and useful in AR settings, IoT applications in the smart home and office, and for handling better cross-device interaction. Interesting times are ahead.

  • Thibault Dousson, General Manager, Lenovo South Africa & SADC 

 

Featured

Gadget goes to Hollywood

Gadget visited the Netflix studios last week. In the first of a series, ARTHUR GOLDSTUCK talks to CEO Reed Hastings.

Published

on

Netflix CEO Reed Hastings is no stranger to Africa. He has travelled throughout South Africa, taught maths in Swaziland for two years with the Peace Corps, and visits close family in Maputo. As a result, he is keenly aware of the South African entertainment and connectivity landscape.

In an exclusive interview at the Netflix studios in Hollywood, Los Angeles, last week, he revealed that Netflix had no intentions of challenging MultiChoice’s dominance of live sports broadcasting on the continent.

“Other firms will do sport and news; we are trying to focus on movies and TV shows,” he said. “There are a lot of areas that are video that we are not doing: sports, news, video gaming, user-generated content. We don’t have live sport.

Reed Hastings at the Netflix studios in Hollywood last week. Pic: ADAM ROSE

“We’re not replacing MultiChoice at all. Their subscriber growth is steady in South Africa. They serve a need that’s independent of the Internet, via low-price satellite. There is no intention of capturing that audience. If they’re growing, it’s because they serve a need.”

While Reed ruled out any collaboration with MultiChoice on its satellite delivery platform, despite its collaboration with another pay-TV service, Sky TV in the United Kingdom, he did not close the door. He stressed that Netflix saw itself as an Internet-based service, and would pursue the opportunities offered by evolving broadband in Africa.

“If you look in other markets like the USA, how Comcast carries us on set-top boxes with their other services, it could happen with MultiChoice, the same as with all the pay-TV providers.

“We’re really focused on being a service over the Internet and not over satellite. Our service doesn’t work on satellite. Where we work with Sky is on Internet-connected devices. We’re happy to work on Internet-connected devices. We tend to work on smart TVs, but need broadband Internet for that.

“Broadband is getting faster in Nigeria, Tanzania, Kenya and South Africa – we can see the positive trendlines – so it’s more likely we will work with broadband Internet companies.”

Hastings is a firm believer in the idea that one content provider’s success does not depend on pushing another down.

“HBO has grown at the same time as we have, so can see our success doesn’t determine their success. What matters is amazing content with which the world falls in love.”

Click here to read on about Hastings’ views on international expansion, and how the streaming service selects content for its platform.

Previous Page1 of 2

Continue Reading

Featured

Take these 5 steps to digital

Published

on

By MARK WALKER, Associate Vice President for Sub-Saharan Africa at IDC Middle East, Africa and Turkey.

Digital transformation isn’t a buzz word because it sounds nice and looks good on the business CV. It is fundamental to long-term business success. IDC anticipates that 75% of enterprises will be on the path to digital transformation by 2027. 

However, digital transformation is not a process that ticks a box and moves to the next item on the agenda – it is defined by the organisation’s shift towards a digitally empowered infrastructure and employee. It is an evolution across system, infrastructure, process, individual and leadership and should follow clear pathways to ensure sustainable success.

The nature of the enterprise has changed completely with the influence of digital, cloud and the Fourth Industrial Revolution (4IR), and success is reliant on strategic change.

There is a lot more ownership and transparency throughout the organisation and there is a responsibility that comes with that – employees want access to information, there has to be speed in knowledge, transactions and engagement. To ensure that the organisation evolves alongside digital and demand, it has to follow five very clear pathways to long-term, achievable success.

The first of these is to evaluate where the enterprise sits right now in terms of its digital journey. This will differ by organisation size and industry, as well as its reliance on technology. A smaller organisation that only needs a basic accounting function or the internet for email will have far different considerations to a small organisation that requires high-end technology to manage hedge funds or drive cloud solutions. The same comparisons apply to the enterprise-level organisation. The mining sector will have a completely different sub-set of technology requirements and infrastructure limitations to the retail or finance sectors.

Ultimately, every organisation, regardless of size or industry, is reliant on technology to grow or deliver customer service, but their digital transformation requirements are different. To ensure that investment into artificial intelligence (AI), machine learning, knowledge engines, automation and connectivity are accurately placed within the business and know exactly where the business is going.

The second step is to examine what the business wants to achieve. Again, the goals of the organisation over the long and short term will be entirely sector dependent, but it is essential that it examine what the competitive environment looks like and what influences customer expectations. This understanding will allow for the business to hone its digital requirements accordingly.

The third step is to match expectations to reality. You need to see how you can move your digital transformation strategy forward and what areas require prioritisation, what funding models will support your digital aspirations, and how this tie into what the market wants. Ultimately, every step of the process has to be prioritised to ensure it maps back to where you are and the strategic steps that will take you to where you want to go.

The fourth step is to look at the operational side of the process. This is as critical as any other aspect of the transformation strategy as it maps budget to skills to infrastructure in such a way as to ensure that any project delivers return on investment. Budget and funding are always top of mind when it comes to digital transformation – these are understandably key issues for the business. How will it benefit from the investment? How will it influence the customer experience? What impact will this have on the ongoing bottom line? These questions tie neatly into the fifth step in the process – the feedback loop.

This is often the forgotten step, but it is the most important. The feedback loop is critical to ensuring that the digital transformation process is achieving the right results, that the right metrics are in place, and that the needle is moving in the right direction. It is within this feedback loop that the organisation can consistently refine the process to ensure that it moves to each successive step with the right metrics in place.

There is also one final element that every organisation should have in place throughout its digital evolution. An element that many overlook – engagement. There must be a real desire to change, from the top of the organisation right down to the bottom, and an understanding of what it means to undertake this change and why it is essential. This is why this will be a key discussion at the 2019 IDC South Africa CIO Summit taking place in April this year. With this in place, the five steps to digital transformation will make sense and deliver the right results.

Continue Reading

Trending

Copyright © 2018 World Wide Worx