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Gillette – “We Believe”

Gillette has introduced a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process.

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Gadget initially posted this video on 18 January, and we have chosen to rerun this video today to honour the #AmINext campaign. We selected this video to make it clear that the education gap is not in women’s safety, but rather in how men need to be accountable for the actions they take against women.

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

Stream of the Day

Deon Meyer’s Trackers breaks viewing records

Deon Meyer’s Trackers has become M-Net’s top-performing show for 2019.

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Trackers, the exhilarating five-part adaptation of bestselling author Deon Meyer’s internationally acclaimed crime novel, has shattered viewership records to become the most popular show on M-Net in 2019. And, this tremendous success story for M-Net and the African television industry hasn’t even completed its run. Trackers‘ final episode will be screened on M-Net 101 on Sunday 24 November at 20:00. 

Average viewer numbers per episode have outshone not only local shows in all genres on M-Net Channel 101 but also international audience favourites such as Game of Thrones, Big Little Lies, Chernobyl, The Big Bang Theory and The Enemy Within. Perhaps most impressively, Trackers has attracted more eyeballs than a much-loved M-Net institution – the Sunday night blockbuster movie premiere.

Furthermore, Trackers is currently trending at the top of the charts on both DStv Now and Showmax.

“We are over the moon about Trackers’ phenomenal performance to date,” says Yolisa Phahle, CEO of General Entertainment  “With this first co-production between M-Net, HBO’s sister channel Cinemax and Germany’s ZDF, we set out to create a trailblazing, high-end production that would enthral our MultiChoice customers as well as global audiences. It’s wonderful to know that Trackers will soon also be shining the spotlight on our magnificent actors, behind-the-scenes talent and breathtaking landscapes to a wider audience.”

More than a 1000 television professionals ensured that Trackers raised the bar in terms of cinematic excellence. Sisanda Henna’s chilling performance as Inkunzi, a snazzy but ruthless villain, has already landed him a leading role opposite Megan Fox in the forthcoming film Rogue

If you haven’t joined the Trackers craze yet, be sure to binge-watch it on DStv Catch Up and Showmax!

To see how local audiences are raving about Trackers, go to mnet.tv/trackers

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Half-Life returns in VR

Half-Life fans will be delighted to see the latest instalment of the iconic first-person shooter, Half-Life Alyx, now being released exclusively in VR.

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Valve’s return to the award-winning series in virtual reality takes place between the events of Half-Life and Half-Life 2. Alyx Vance and her father Eli mount an early resistance to the Combine’s brutal occupation of Earth.

Fans have been waiting since Half-Life 2: Episode 2, which was released in 2007.

“Everyone at Valve is excited to be returning to the world of Half-Life,” says Valve founder Gabe Newell. “VR has energized us. We’ve invested a lot of ourselves in the technology. But we’re also game developers at heart, and to be devoting ourselves to a VR game this ambitious is just as exciting.”

As Alyx, players battle to save the future of humanity: engaging in visceral combat, solving puzzles, and exploring a world decimated by a mysterious alien race. VR was built for the kind of gameplay that sits at the heart of Half-Life.
The game runs on the Source 2 engine, meaning gamers with Steam and all PC-based VR headsets.

Half-Life: Alyx is now available for Pre-Purchase on Steam and is 10% off, until the game is released in March 2020.

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