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CES 2021: Sony unveils new “Cognitive AI” Bravia range

The new Bravia range comes equipped with a new processor that aims to improve listening and watching experience.

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New Sony’s TV models and key Features, as provided by Sony, are:

Master Series Z9J [85” class model] 8K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a new experience that immerses viewers in the displayed content.
  • Combined with the precision of a full array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling delivers supreme 8K realism with deep blacks and intense brightness.
  • Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright, and clear with no blur.
  • X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
  • Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony.
  • Quick access to an array of content and services with Google TV
  • Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
  • Works with Google Assistant
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.
  • X-Anti Reflection minimises reflection for a distraction-free viewing experience.
  • HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency Mode (ALLM) and e-ARC.
  • Ambient optimisation optimises picture and sound quality in most environment.
  • Netflix Calibrated Mode offers studio-quality Netflix content.
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings.

Master Series A90J [65” class and 55” class models] OLED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.
  • Quick access to an array of content and services with Google TV.
  • Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
  • Netflix Calibrated Mode offers studio-quality Netflix content.
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
  • HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony.
  • Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound.
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.

A80J [77” class, 65” class and 55” class models] OLED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
  • XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.
  • Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound.
  • Quick access to an array of content and services with Google TV
  • Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
  • HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
  • Netflix Calibrated Mode offers studio-quality Netflix content.
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.

X95J [85” class and 65” class models] 4K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness.
  • Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.
  • Dolby Vision and Dolby Atmos support.
  • X-Anti Reflection minimises reflection for a distraction-free viewing experience.
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
  • HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), auto low latency mode (ALLM) and e-ARC
  • Quick access to an array of content and services with Google TV.
  • Works with Google Assistant.
  • Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience.
  • Netflix Calibrated Mode offers studio-quality Netflix content.

X90J [75” class, 65” class, 55” class and 50” class models] 4K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing an experience that immerses viewers in the content.
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness.
  • Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur.
  • XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
  • HDMI 2.1 compatibility, including 4K 120fps, variable refresh rate (VRR), auto low latency mode (ALLM) and e-ARC.
  • Ambient Optimisation technology with a light sensor automatically adjusts picture and sound to viewers’ environment.
  • Quick access to an array of content and services with Google TV.
  • Faster connectivity to most devices, including Apple AirPlay 2 and HomeKit.
  • Dolby Vision and Dolby Atmos support.
  • Netflix Calibrated Mode offers studio-quality Netflix content.
  • Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments not possible through conventional picture settings.
  • Click here to read more about the Bravia line-up.
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