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CES: Femtech goes big in 2020

From high-tech breast pumps, to makeup printers, female health technology has exploded at CES in Las Vegas this year, writes BRYAN TURNER



L’Oréal has unveiled an AI-powered at-home system called Perso, which features a four-step process to deliver on-the-spot skincare and cosmetic formulas.

Courtesy of L’Oréal

The launch at CES 2020 in Las Vegas represents phase one of the rollout of this 3-in-1 technology. The device can also create custom formulas for lipstick and foundation — but the capabilities will launch at a later date.
It makes use of a motorised cartridge system to create personalised skin care formulas in four steps:

  1. Personal skin analysis: The user opens the Perso mobile app and takes a photo with the device’s camera. The app uses AI to analyse the user’s overall skin condition —including deep wrinkles, fine lines, the appearance of dark spots, and pore visibility.
  2. Environmental assessment: Using Breezometer geo-location data, Perso assesses local environmental conditions that can influence the state of the user’s skin, including weather, temperature, pollen, UV index, and humidity.
  3. Product preference: The user then enters their personal skincare concerns into the Perso app, including fine lines, dark spots, pigmentation, pore size, radiance, and dullness. The user can also input preferred texture and hydration-level to further customise their formula of moisturiser, serum, and under-eye cream.
  4. Custom formulation and dispensing: This collective data informs the creation of a personalised blend of high-performance skincare, dispensed in a portioned, single dose at the top of the device for easy, clean application. The technology adjusts for morning and evening application, and the device features a detachable mirrored top so consumers have the option of taking a single or larger dose with them.

Read more on the next page about a make-up printer that evens out skin pigment, and a sexual health device that is designed to improve pleasure.


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