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Alienware laptops are landing

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The new generation of Alienware gaming laptops is about to be made available in South Africa through gaming supplier Prima Interactive.

One of the country’s leading gaming and entertainment distributors, Prima Interactive is the sole supplier of Microsoft Xbox hardware, including the Xbox One, Xbox 360 and peripherals. Prima Interactive is also the distributor of chart-topping triple-A gaming titles, such as Halo, Gears of War, Battlefield, FIFA, Red Dead Redemption and Grand Theft Auto.

“The Alienware brand has always set the standard for high-end gaming on laptops, rivalling desktop systems,” said Chris Buchanan, Director of Client Solutions at Dell EMC. “They play in a very competitive market, where second-best won’t do. This requires a specialist distributor that has the credentials and reputation the gaming market respects. Prima Interactive is a giant of that industry, having represented many of the top gaming titles and studios for years. It is without questions the partner to take the Alienware family of gaming laptops to new heights.”

The new Alienware family of gaming laptops run on the latest 7th generation of Intel Core i chipsets, with the flagship model powered by the new i7 7700 Intel processor and Nvidia GeForce GTX 1070 8GB graphics processor. Available with dynamic overclocking and in 13”, 15” and 17” screen sizes, every new Alienware machine runs on Windows 10, available in Single Language and Pro versions. The family of laptops supports DirectX 12 and also include additional features designed specifically for gamers.

The chassis are designed with carbon fiber, inspired by aerospace technologies. This sturdy and reliable design reflects in the keyboard, which is reinforced with a steel plate and guaranteed for up to 10 million keystrokes. Customisable keys can be set to 15 unique commands, including in-game macros, programmed via the Alienware Command Center software.

“Being appointed the Alienware distributor is a very exciting opportunity for Prima”, says Ian Hepplewhite CEO. “Alienware is the premier brand of gaming laptops, and it’s the device most PC gamers aspire to have. Apart from cutting edge specifications, the build quality is awesome, and Alienware laptops are finely tuned to deliver peak performance”.

Owning a new Alienware also includes access to Microsoft Play Anywhere. This innovative cross-platform service lets players purchase just one digital copy of a game and play it on both their Xbox console and Windows 10 PC. The Play Anywhere family of games keep growing and already include Halo Wars 2, Forza Horizon 3 and Gears of War 4. Play on PC or Xbox, using the same save games and progress across all supported devices.

Prima Interactive will also distribute Alienware accessories, such as the Alienware Graphics Amplifier. This expands the graphics power of your Alienware experience, including 4K graphics, support for multiple monitors and virtual reality.

Other accessories include Alienware backpacks, Tactx headsets and Alienware sleeves.

The new generation of Alienware gaming laptops, powered by Intel Core i7 SkyLake Dual Core technology, will retail from R23,999, below the traditional R 25,000 mark previously seen in the market, while the top of the range bring unparalleled gaming performance for only R49,999.

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The PC is back!

… and 2020 will be its big year, writes CHRIS BUCHANAN, client solutions director at Dell Technologies

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Concept Ori

It turns out the PC’s death has been exaggerated. PC sales grew between 1.1% and 1.5% in the last few quarters of the year, according to Gartner. While those don’t sound like massive leaps, they represent a large market that has been declining for several years. Windows 10 is credited for this surge, especially as Windows 7 is leading towards its end of life (EOL).

But I don’t think that is the entire picture. Windows 10 upgrades have been taking place for several years, and the market has also gotten savvier about managing EOL. Other factors are driving the adoption of PCs.

A specific one is how much closer the PC now sits to smartphones. I recently watched some youngsters work with laptops that had touchscreens. They hardly ever touched the keyboard, instead tapping and swiping on the screen. Yet they were still working on a laptop, not a smartphone. Certain things are much easier to do on a PC than a phone, and users are realising this. They aren’t relinquishing the convenience of their smartphones but applications are now available on PC’s and often easier to use.

Convertible or 2-in-1 machines have closed the gap between the two device types. This is in contrast to tablets. If you observe how people sit with tablets, it’s the opposite of smartphones or laptops. With the latter, we sit forward, attentive and focused. But tablets often prompt people to recline. It’s just a casual observation, yet I believe that PCs and smartphones have much more overlap with each other than pure tablet devices. Additionally, the convertible laptop has become the new tablet.

Chris Buchanan

Why does this bode well for PCs in 2020? 2-in-1 machines break down the barriers between the utility of a PC and collaborative culture of a smartphone. You can now flip a laptop into tent mode and use it as an interactive presentation screen on a boardroom table, or cradle it like a clipboard you jot on with a digital pen.

In the next year, we’ll see more of the market responding to this trend. Premium 2-in-1 devices have a stable and growing audience of users who are now going into their second, third and even fourth generations of devices. Mid-range and entry-level laptops are also starting to adopt touchscreens and flip displays.

2-in-1 devices are also pushing innovation, such as the emergence of dual-screen systems. Dell revealed two such concept devices at CES this year: Project Duet, a dual screen laptop, and Project Ori (for origami), a more compact approach to foldable devices. We also unveiled Project UFO, a prototype Alienware device that puts triple-A PC gaming into a handheld device. All of these reflect the desire for touch-enabled devices that are portable without sacrificing performance or excellence. They definitely point us to the future.

Convertible devices are not a new form factor. I can recall the first flip-over touchscreen designs appearing 15 years ago. Back then they were exotic and the standard laptop ruled the roost. But today, the habits and expectations of users are driving a change decisively towards convertible devices.

Desktop PCs are meanwhile becoming more specialised, yet also more widely appreciated for their versatility. Specialist non-Windows PCs, such as those used by designers, are being replaced by Windows PCs, often for lower costs. Integrated discrete graphics chips and other advancements add a lot of value to modern desktops. The smartphone overlap also appears here: many people use services such as Whatsapp Web on their PCs, and Dell customers use the Dell Mobile Connect app to show their smartphone screen on their PC display.

There is a new synergy between the PC and smartphone, created by users who find the two complement each other. Not everyone has realised this yet, but in 2020 that will be the resounding message. The PC is back and 2020 will be its year.

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Jaguar designs ‘seat of the future’

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Jaguar Land Rover is developing the seat of the future – a pioneering shape-shifting system designed to improve customer wellbeing by tackling the health risks of sitting down for too long.

The ‘morphable’ seat, being trialled by Jaguar Land Rover’s Body Interiors Research division, uses a series of actuators in the seat foam to create constant micro-adjustments that make your brain think you’re walking, and could be individually tailored to each driver and passenger.

More than a quarter of people worldwide – 1.4 billion – are living increasingly sedentary lifestyles, which can shorten muscles in the legs, hips and gluteals causing back pain. The weakened muscles also mean you are more likely to injure yourself from falls or strains. 

By simulating the rhythm of walking, a movement known as pelvic oscillation, the technology can help mitigate against the health risks of sitting down for too long on extended journeys with some drivers doing hundreds of kilometres per week. 

Dr Steve Iley, Jaguar Land Rover Chief Medical Officer, said: “The wellbeing of our customers and employees is at the heart of all our technological research projects. We are using our engineering expertise to develop the seat of the future using innovative technologies not seen before in the automotive industry to help tackle an issue that affects people across the globe.”

Jaguar and Land Rover vehicles already feature the latest in ergonomic seat design, with multi-directional adjustments, massage functions and climate control fitted across the range. Dr Iley has also issued advice on how to adjust your seat to ensure the perfect driving position, from removing bulky items in your pocket, to shoulder positioning and from ensuring your spine and pelvis are straight to supporting your thighs to reduce pressure points. View the video here.

The research is part of Jaguar Land Rover’s commitment to continually improving customer wellbeing through technological innovation. Previous projects have included research to reduce the effects of motion sickness and the implementation of ultraviolet light technology to stop the spread of colds and flu. 

Together, these efforts are driving towards Destination Zero; Jaguar Land Rover’s ambition to make societies safer and healthier, and the environment cleaner – a responsible future for our workers, customers and communities around us. Through relentless innovation, Jaguar Land Rover is adapting product and services to meet the rapidly-changing world.

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