Featured
ConceptD: Creatives get a tech brand of their own
The unveiling of a new brand by Acer recognises the massive computing power needed in creative professions, writes ARTHUR GOLDSTUCK
“Concept D is a brand that revolves around creators. It’s truly an invitation to create,” she says. “We noticed that 50% of people buying our gaming products were not involved with gaming. They were looking for a product that was powerful enough to run their software and to do their everyday design work. They needed a machine specifically for that.”
In an interview later, she elaborates on the thinking being the range: “When we did research with creatives, we noticed they didn’t necessarily want to express themselves with computers: they used it as a tool, but wanted something that was seamless, a monitor and a keyboard that seamlessly blends into their working environment.
“Gaming machines cover a wide spectrum of audiences who do other things as well, and they weren’t entirely satisfied with gaming machines. They all expressed a need for a high-quality display for making sure you have the exact colour reproduction, so that what see on screen is what get in print. If you work on different displays, you see the same colours throughout.”
The result is a range that includes three laptops, two desktop computers and two monitors. But it is the specifications of these devices that make the designer sit up and take notice. It starts with the low-end ConceptD 5, although “low-end” is a serious understatement. This is a 15.6” laptop with an Ultra High Definition screen, 8th Generation Intel i7 processor, and up to 1 Terabyte of storage on a fast solid state drive (SSD), in a machine weighing just 1.5kg.
The top of the range ConceptD 9 is a mouth-watering dream machine for designers. With an 17.3” Ultra High-definition screen, it offers up to 1 Terabyte SSD storage and 32 Gigabytes of RAM, meaning that far more processes can be run in memory that is instantly accessible. It has four built-in stereo speakers, and a touch-screen with pressure sensitive stylus. It is designed with a built-in stand that allows it to swivel, easel-style, to any angle above the keyboard. At 4.1kg, it is far heavier than the average laptop, but it provides portable design power that justifies the weight.
Click here to read about the PC range that gives creatives a lot more power than the usual creator’s PC.
