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Showmax launches free option

One can now stream Showmax via an ad-supported, free tier of the service, which doesn’t require an account – similar to how one streams YouTube.

Showmax has introduced a subscription-free streaming service in South Africa. Showmax Free features a some content from the service that gives customers an opportunity to sample some of Showmax’s award-winning entertainment.

At launch, titles on the service include local movies, series and sports shows. Users will be able stream movies and binge-watch the first few episodes of available series for free. 

Expect early episodes and some full seasons of many of South Africa’s series, including telenovelas like The River; Gomora; and record-breaking reality shows like the Showmax Originals Somizi & Mohale: The Union and Life With Kelly Khumalo.

Users of Showmax’s subscription-free offering will see adverts during playback and be prompted to upgrade to Showmax paid plans. Customers will be able to upgrade to the full ad-free Showmax entertainment catalogue to access complete seasons of the latest local and international series, blockbuster movies and kids’ content. For live sport, users will need to subscribe to Showmax Pro. 

“Ad-supported streaming services are a growing trend internationally,” says Yolisa Phahle, CEO for general entertainment and connected video at MultiChoice Group. “The great thing about this is you don’t need a credit card, or to make any payment; you can literally try before you subscribe. We’re proud to have an extensive collection of the continent’s most-loved original African content to share with our customers and introduce them to the world of streaming on Showmax.”

No account is needed to stream the ad-supported service, which is currently only available in South Africa. Ad-supported Showmax features a limited content slate and doesn’t include all the functionality available with a paying subscription, like downloads and watchlists. It’s currently available on web, Android and iOS apps. Users will need internet access to use the service. 

Go to to find out more. 

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