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Samsung sells 1m curved TVs

Samsung Electronics South Africa has sold more than one million curved monitor products worldwide since its launch in 2014.

The global display provider introduced its first curved LED monitor – the 27-inch, 4000R (curvature radius of 4 000 mm) SD590C model – in September 2014 and has since expanded its line-up to include several additional curved monitors. Samsung currently accounts for more than 85% of all global curved monitor sales, according to the International Data Corporation (IDC).

Designed to match the natural shape of the human eye, Samsung’s curved monitors feature uniform centre-to-edge observing distances, which create a more natural and immersive experience, conducive to long-term exposure to screens. Combined with extra-wide viewing angles and enhanced contrast ratios, curved displays are ideal for gamers and at-home entertainment users seeking realistic, distraction-free picture quality. Samsung has capitalised on the growing interest from this audience group, many of whom employ several monitors during game play or content consumption.

“Following the launch of our first curved monitor in 2014, we have seen this technology evolve to become an industry standard that gaming and amusement seekers expect,” says Mike van Lier, Director of Enterprise Business Division at Samsung Electronics South Africa. “As the demand continues to grow in popularity, we welcome the challenge of further advancing our displays’ design and capabilities to drive new levels of consumer engagement and comfort. We are happy to have reached one million sales for our curved monitors and we are looking forward to delivering new curved technology innovation in the coming years.”

Samsung’s monitor design refinement includes the introduction of a sharper curve with each new model, while maintaining a consistently sleek and stylish presentation. In January 2015, Samsung released its second curved monitor, the 34-inch SE790C, featuring 3000R curvature. The company’s latest curved offerings – the CF591 (27-inch model) and CF390 (23.5- and 27-inch models) – further expand visual possibilities with an industry-leading 1800R composition.

“Samsung’s innovations and breakthrough products have created our position as the leader in the field of monitors. We continue to drive the industry forward by adapting to meet our customers’ evolving needs and guarantee big, bold and spectacular panoramic views while they work and play,” says van Lier.

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