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Ford brings fitness lessons to driving behaviour

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Rewarding good drivers with reduced travel costs is the idea behind a new Ford Smart Mobility experiment that takes a similar approach to achieving goals as that employed by fitness and exercise apps.

The Ford-led Driver Behaviour Project explores providing drivers with a personal score, based on various driver inputs, and accessed via a prototype smartphone app. This type of research could lead to cheaper car-hire and car-sharing, and provide insurers with information required to support discounts.

“Like an activity-tracking app that shows the distance we cover and calories we burn, a personal driver score encourages people to drive smarter,” said Jonathan Scott, project lead, Ford Smart Mobility. “We wanted to better understand how people use our products so we could help them to improve that behaviour – and a score, combined with guidance, makes it easier to improve.”

Over a four-month period, plug-in devices gathered data from more than 40 Ford Fiestas, driven by volunteers in London, to record actions that each driver took over 160,000 kilometres and more than 4,000 hours. This included detailing the slightest turn of the steering wheel and harsh braking, as well as time of day, weather, and road history.

Ford’s perspective is that customers own their data and the company is exploring ways that customers can use this data to their advantage. For this project, the vehicle data empowers drivers with their personal driving score, based on activities such as steady acceleration and steering smoothly.

The app enables drivers to see how different driving behaviours affected that score, and offers insights to help improve – such as driving in the correct gear. It also calculates a score for each journey based on the driver’s interaction with the vehicle, as judged via the data received on accelerating, braking, and steering. The score changes according to the results of each journey, with a graph showing the trend over time, enabling drivers to see on which days their scores were higher or lower.

Both Ford’s data scientists and transport data experts, Transport API, will now analyse the data to gain further insights. In addition to the vehicle-specific data, global design company IDEO was engaged to research what people say, think, feel and do when behind the wheel. This showed a significant difference between how people think they drive, and how they actually do drive.

“From the vehicle data and research gathered, we were able to test an internally developed, highly advanced driving score algorithm. The score could be used to develop a mobility profile, enabling drivers to save money on services tailored to their needs,” Scott added.

Ford is currently expanding into both an auto and a mobility company; as such the company is aggressively pursuing emerging opportunities through Ford Smart Mobility – its plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The Driver Behaviour Project could help to enhance current mobility solutions, including the on-demand GoDrive car sharing service and the on demand ride sharing service GoRide.

Identifying driver stress

The project team also is studying how driving affects the physical and emotional states of another group of volunteers in the U.K., at the University of Nottingham. This research is exploring ways to help people become better drivers.

Volunteers are subjected to a series of driving situations, both using a driving simulator and real world driving, during which their heart rates, eye movements, and brain patterns are monitored. The research highlights when drivers are nervous or stressed, such as in heavy traffic, or when larger vehicles reduce visibility.

Changing the way the world moves

Ford is demonstrating the Driver Behaviour Project, along with Ford Smart Mobility services and the company’s new mobility experience platform FordPass at London Technology Week, with events taking place across the city from June 20-26.

Also on show is smart parking system GoPark, soon to be available with a new space-finding function. Portable hardware devices plugged into participating vehicles will help to identify vehicle locations and enable a powerful, probability-based algorithm to let members know the likelihood there will be a space free at their chosen destination.

As headline sponsor of London Technology Week, the company is hosting the panel discussion and networking session “Changing the way the world moves” at 16:30 CET, on June 21, at the Vinyl Factory, in Soho. Mobility and technology experts from Transport for London, the geocoding system What3Words, technology focused merchant bank Lepe Partners and IDEO will be among the panellists. The session will be moderated by startup expert, connector and advisor Bindi Karia. Guests also will be able to talk to Mike Nakrani, head of Ford Smart Mobility Europe, and other Ford Smart Mobility project leads.

Cars

Volvo to use blockchain to trace battery cobalt

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Volvo Cars will become the first carmaker to implement global traceability of cobalt used in its batteries by applying blockchain technology. The announcement follows the reveal last month of the company’s first fully electric car, the XC40 Recharge.

Traceability of raw materials used in the production of lithium-ion batteries, such as cobalt, is one of the main sustainability challenges faced by carmakers. Volvo says its committed to full traceability, ensuring that customers can drive electrified Volvos knowing the material for the batteries has been sourced responsibly.

“It is a mineral that is essential to the production of the lithium-ion batteries that power electric cars,” says Greg Maruszewski, Managing Director of Volvo Cars South Africa. “But, sadly, it has long been suspected that some of the cobalt comes from mines that don’t use ethical mining practices. Now, thanks to blockchain traceability, we will know that the cobalt has been sourced responsibly. We are the first and only vehicle manufacturer that can make this statement. Accordingly, South African motorists who buy a Volvo in our XC90 T8 range can do so with pride – with the guaranteed knowledge that only ethical mining practices have taken place in the cobalt supply chain.”

Blockchain technology, which establishes a transparent and reliable shared data network, significantly boosts transparency of the raw material supply chain as the information about the material’s origin cannot be changed undetected.

Volvo Cars has now reached an agreement with its two global battery suppliers, CATL of China and LG Chem of South Korea, and leading global blockchain technology firms to implement traceability of cobalt starting this year.

Technology firms Circulor and Oracle operate the blockchain technology across CATL’s supply chain following a successful pilot earlier this summer, while the Responsible Sourcing Blockchain Network (RSBN), together with responsible sourcing specialists RCS Global and IBM, is rolling out the technology in LG Chem’s supply chain.

“We have always been committed to an ethical supply chain for our raw materials,” says Martina Buchhauser, head of procurement at Volvo Cars. “With blockchain technology we can take the next step towards ensuring full traceability of our supply chain and minimising any related risks, in close collaboration with our suppliers.”

A blockchain is a digital ledger containing a list of records linked to each other via cryptography. Within supply chains, the technology creates records of transactions, which cannot be changed while also enforcing a common set of rules for what data can be recorded. This allows participants to verify and audit transactions independently.

In this particular case, data in the blockchain include the cobalt’s origin, attributes such as weight and size, the chain of custody and information establishing that participants’ behavior is consistent with OECD supply chain guidelines. This approach helps create trust between participants along a supply chain.

Volvo Cars last month launched the XC40 Recharge, the first of an upcoming family of fully electric cars under the Recharge banner. By 2025, it expects half of its global sales to consist of fully electric cars, with the rest hybrids.

Last month, Volvo Cars also launched an ambitious climate plan, which includes a radical reduction of carbon emissions by 40% per vehicle by 2025, as well as a continued commitment to ethical business across its entire operations and supply chain.

CATL and LG Chem are renowned battery manufacturers, both with long and successful track records supplying lithium-ion batteries to the global automotive industry. They fulfil Volvo Cars’ strict sourcing guidelines in terms of technology leadership, responsible supply chains, reduction of carbon emissions and competitive cost models.

The agreements between Volvo Cars, CATL and LG Chem cover the supply of batteries over the coming decade for next-generation Volvo and Polestar models, including the XC40 Recharge.

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Jaguar tech delivers wake-up call for drivers

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From long working hours to daily school runs and the potentially stressful commute, Jaguar understands life for many is busier than ever. We’re so busy that 1 in 8 UK drivers admit to having fallen asleep at the wheel* – and this causes up to 25% of fatal accidents**.

As part of a wider vision to enrich and improve the lives of its drivers and passengers, Jaguar has developed a piece of technology, Driver Condition Monitor, which alerts the driver if it detects the tell-tale signs of drowsiness. The system takes inputs from thousands of data points, some of which are measured every thousandth of a second, including the Electronic Power Assisted Steering system, pedal inputs and general driving behaviour. Complex algorithms analyse all this to accurately determine whether a driver is becoming fatigued.

Fitted as standard on E-PACE and across the Jaguar range, Driver Condition Monitor detects if the driver is starting to feel drowsy and when required, provides an early warning to take a break. E-PACE’s instrument cluster displays a coffee-cup icon and sounds an alert when a prompt is needed. 

Edmund King, Director of the AA Charitable Trust, said: “The statistics around drowsy drivers are shocking, even more so when you realise it is an under-reported issue. Any measure that helps reduce the risk of tired drivers, such as Jaguar’s Driver Condition Monitor, is to be welcomed. The only real cure for tiredness is to rest – if drivers feel tired, or are alerted to possible tiredness by their car, they should pull over at the next safe place, drink a caffeinated drink and take a short nap.”

David Willey, Assisted and Automated Driving Attributes Senior Manager, Jaguar, said: “At Jaguar, we continuously review the latest advances in vehicle safety and develop innovative technologies to improve the driving experience, making it safer and more enjoyable. Driver Condition Monitor, along with a range of Advanced Driver Assistance Systems (ADAS) are offered as standard across the Jaguar range.”

The Jaguar E-PACE is also fitted with an array of other advanced driver assistance systems to help keep the driver and occupants safe. Standard features on all Jaguar models include Automated Emergency Braking, Lane Keep Assist, Cruise Control with Speed Limiter, front and rear parking aid and a rear facing camera.

The Jaguar E-PACE’s unique combination of sporty looks, dynamic driving and innovative safety features mean it’s fun to drive and safe, too. The SUV you’ll never tire of, is priced from R684,400 in South Africa and can be configured at www.jaguar.co.za.

AA Charitable Trust research. AA-Populus 11-17 September 2018. Online poll of 20,561 drivers

** Parliamentary Advisory Council for Transport Safety (PACTS) Fitness to Drive report 2016

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