Product of the Day
Online marketers embrace Google Data Studio
With the massive volumes of data made available to online marketers, those who are staying ahead of the game are using cutting-edge solutions.
The updates to the platform include:
Filtering by the signed-in user’s email address
Users can now filter a data source to show the records containing the current signed-in viewer’s email address. This provides “row-level security” to the data.
Improved support for multiple accounts
A new account switcher lets users select one of their other signed-in accounts, should they try to access a Data Studio asset created by or shared with an account other than their primary account.
Support for Hotel campaigns in Google Ads
Users can now see their Hotel ads campaign data in Data Studio reports. This data automatically appears in Ads-connected reports. There is no need to refresh the data source.
Additional fields in Ads data
Google Ads data sources now include App, Local, and Smart campaign data. Use the Advertising channel type field to see the campaign type. This data is automatically available in new data sources. To add these to existing data sources, refresh the data source fields.
Return NULL from CASE
CASE statements can now return the NULL literal from THEN and ELSE clauses.
Additional data freshness options for SQL and Cloud connectors
Users can now refresh the data every hour, every 4 hours, or every 12 hours for data sources based on the following connectors:
- Cloud SQL
- MySQL
- PostgreSQL
- Cloud Spanner
- Cloud Storage
To find out more about Google Data Studio, click here.
