The Lego Group last year launched bricks made of plant-based polyethylene, which included botanical elements like leaves, trees and bushes, and paved the way towards the Lego Group’s ambitious commitment to making products using sustainable materials by 2030.
The Treehouse is one of the largest Lego Ideas sets to be released, and is a challenging build that features more than 3,000 parts and includes more sustainably manufactured bricks than any other set released to date: all 185 plants and leaves are made from sustainable materials sourced from sugarcane. This includes the treetop canopy, which has interchangeable sets of green summer leaf elements and yellow and brown autumn leaf elements.
Robert Greenstein, co-founder of The Great Yellow Brick Company, says: “I was blown away when I first saw the set, not only because it looks amazing, but also because it connects strongly to the very reason that Lego is investing so much time and effort in identifying new and sustainable materials and to preserve natural resources. It really is an important step in the brand’s ambitious target of making all Lego elements from sustainable materials.”
The Treehouse is an example of how the Lego Group uses co-creation to foster innovation, as the original idea was submitted through the Lego Ideas platform, where Lego fans can upload their creative builds. Users then have a chance to review and support the model and, given sufficient support, the build can end up as a certified Lego set with the help of Lego master designers. In this case, the model was submitted by fan designer Kevin Feeser from Nancy, France. Kevin’s motivation for creating a treehouse stems from his passion for the great outdoors, combined with his sophisticated Lego building skills.
The Lego Ideas Treehouse model is available directly from Lego Certified Stores in Sandton City and Menlyn Park, or from www.greatyellowbrick.co.za from 1 August 2019.
Online marketers embrace Google Data Studio
With the massive volumes of data made available to online marketers, those who are staying ahead of the game are using cutting-edge solutions.
Online marketers are being bombarded with massive volumes of data and are struggling to make sense of it all. To make smarter decisions, they require cutting-edge solutions that provide valuable insights and reports.
Google Ads and Google Analytics both have enough data to keep one busy for days and makes it difficult to share simple reports with management. Google Data Studio is a data visualisation tool that enables one to turn raw data into detailed and digestible reports. It pulls information from data collection platforms and centralises it in a single dashboard.
Bluegrass Digital CEO Nick Durrant points to Google Data Studio as the perfect solution. “It’s an easy-to-use free reporting and data visualisation tool that can help explain complex pieces of data. It can help marketing teams save time and money by creating and sharing reports in a matter of minutes.”
“The usability and versatility of Google Data Studio helps marketers make faster decisions and achieve better results. It pulls data from up to 12 different sources, including Google Analytics and Google Ads, and combines them into a shareable, easy modifiable and easy-to-read report,” he explains.
Digital marketing and advertising data can become overwhelming useful and fast to access with the Google Data Studio platform, it offers widgets, charts, graphs and maps to visualise one’s data. Google Data Studio has plenty of features and is compatible with several data sources including third-party services like Twitter, Facebook, MailChimp, Salesforce, and MySQL.
“By consolidating all this information in one dashboard, you’ll be able to gain valuable insights into your operations, finances, and marketing campaigns. Google Data Studio is fully customisable, it allows you design reports from scratch or use pre-packaged templates. You can then drag and drop widgets, graphs, charts and data onto your dashboard,” he adds.
More importantly, Google Data Studio offers interactive real-time reports, the reports are dynamic. This means when one adds information to a data source, it automatically updates the reports. One can also filter reports based on date, time or any other parameters to get the metrics one needs.
Google Data Studio is as easy as using Google Docs, it offers seamless collaboration. To share reports, one merely needs to send a link and give co-workers permission to comment and edit the report. It is also cloud-based so users can access reports from any device anywhere, anytime.
Durrant says the best of all is it’s free. “It’s a no-brainer, Google Data Studio and all its robust reporting features come at no cost. It is a total game-changer, we use it to create live, interactive reports for our clients. Google Data Studio is constantly getting feature updates and support from Google, it will help turn reporting from being a lengthy, tedious task to a quick and easy one.”
Visit the next page to read about the latest updates to the platform.
Fitbit Versa 2: Ideal gift for your Valentine
Valentine’s Day is about the heart, and the Fitbit Versa 2 can help users keep their hearts healthy with motivation to exercise.
Exercise and a good diet are the only way to stay healthy. Staying healthy means living longer, and who wouldn’t want to be around their Valentine for longer? Thankfully, the Fitbit Versa 2 is here to help with both.
It features a swimproof design, and includes innovative sleep features like Sleep Score and smart wake, and is packed with advanced health, fitness, and smart features to help users stay on track of their fitness goals.
For added convenience, the smartwatch has an on-device microphone, which enables the Amazon Alexa smartwatch experience, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay on all models.
Coupled with thousands of apps and clock faces and a bright display with an optional always-on mode, it’s a 24/7 health and wellness companion – now with 5+ days battery life.
Versa 2 is available in black with a carbon case, petal with a copper rose aluminium case, emerald with a copper rose aluminium case, Bordeaux with a copper rose aluminium case and stone with a mist grey case.
Versa 2 Special Edition is available in navy and pink with a copper rose aluminium case and smoke with a mist grey case.
Versa 2 is now available in stores such as; Cape Union Mart, Dion Wired, Dischem, eBucks Store, Incredible Connection, Takealot, Sportsmans Warehouse, Totalsports and Superbalist for R3,999 for the standard edition and R4,999 for the special edition.
Arthur Goldstuck has fallen in love with his Versa 2. Look out for his review of the device soon.