Business investment in video content boomed in 2020

Given the skyrocketing increase in video, Vidyard and Demand Metric identified four steps every company should take to maximise their investment in video:

1. Align and educate your team: Break down the silos within your company and improve communication between departments that use video. Establish a cross-functional video enablement team that can gather insights into what other departments need to be successful with video and identify process improvement opportunities.
2. Invest in a scalable video solution: Video creation and hosting have never been more affordable. And while the costs of video continue to decrease YoY, the relationship between investing in video and seeing ROI from video efforts remain unchanged.
3. Leverage video viewing data: When companies track their results and leverage video viewing data effectively, they gain important insights into viewers and consumption. These insights help sales reps prioritise follow-up and empower video creators to make even more impactful content.
4. Experiment with different video types: Companies that want to get the most out of their video investment must continue experimenting with different formats. As new types of videos become available, test them on a limited scale, review the results, and double down on what’s working.

The results of The State of Video Report were based on a survey of more than 300 respondents in North America, administered online during the period of 21 October to 2 November 2020.

Pages: 1 2