ASUS was under pressure to deliver at this year’s Computex expo in Taiwan, and responded by pushing the edges of transforming notebooks once again, writes ARTHUR GOLDSTUCK.
The Computex expo that goes down in Taipei, Taiwan, every June has yet to create the buzz of events like International CES in Las Vegas and Mobile World Congress in Barcelona, despite being the only one of these shows that occurs in a technology heartland.
This year was no different, but it wasn’t for want of trying. And few tried harder than the hometown team, ASUS. One of the world’s biggest manufacturers of computer motherboards, it also leads the global market in hybrid ultramobile laptops. According to Gartner, it took 41 per cent of the world market in 2014. That only amounted to 3,1-million units, but it was up 263 per cent on the previous year.
As a result, the ASUS keynote address at Computex earlier this month was expected to be an important pointer to the next phase in the transformation of the laptop. Sure enough, it unveiled the Transformer Book T100HA, which takes the 2-in-1 concept to a new level of performance – and will be one of the first laptops to ship with Windows 10 pre-installed.
It is both a 10.1-inch ultra-light notebook and a 8.45mm super-thin tablet , and offers 14 hours battery life to cement its mobility credentials. ASUS promises that the transformation between laptop and tablet modes is completely seamless, and that the Windows display automatically adjusts to the appropriate mode.
The device highlights how quickly ASUS is moving to reinforce its claims to the hybrid market. Two years ago, the equivalent device lasted less than 12 hours and was anything but seamless in its transformation.
That won’t be immediately relevant in South Africa, but a wide range of transforming devices from the Taiwanese company has been available on local shelves for some time. One of the more impressive, the Transformer Flipbook TP300L, was first announced at last year’s Computex, drawing applause for its innovative design. The Flipbook’s 13.3-inch screen swivels through a full 360 degrees, turning it into a large tablet, or slate, running Windows 8.1.
That’s pretty big for a tablet, and it’s pretty heavy too, weighing in at around 1.75kg. The equivalent device from ASUS’s main competitor in this category, Lenovo, is the 1.2kg Yoga Pro.
Clearly, the intention is not for it to be used in the same mobile fashion as smaller tablets, but rather as a portable device designed to be moved from desktop to desktop – and perhaps even to tray tables in an aircraft, where economy seats no longer allow easy use of foldout laptops.
The specs are decent, with Intel Core i5 processor, Nvidia GeForce 820M graphics processor, 4GB RAM and Full HD 1080p display. Depending on those specs, it could cost upward of R12 000, as much as the Yoga Pro or even the Macbook Air – still the first laptop choice in ultra-mobility.
A more serious issue is the fact that the machine is not particularly fast or responsive, meaning that the serious gamer is not going to be persuaded by the graphics chip. Battery life is good for a heavyweight laptop, at four hours, but well behind its ultra-notebook siblings.
It’s not intended to compete in that category, but any suggestion of compromised performance could have a knock-on effect across the brand.
Little wonder, then, that the pressure was on ASUS at Computex. Lenovo is breathing down its neck: it is world leader in PC sales and second in hybrid
ultramobile laptops, with 1.9-million units shipped last year – not massive, but up 331 per cent on the year before.
Such competitive pressure will ensure that we will see a continued transformation of the laptop. Judging by Computex 2015, there is little doubt that the Transformer range will continue to be at the forefront of this transformation.
Mobile is the new branch
Standard Bank has launched an account for mobile devices that gives back 500MB of data a month
Standard Bank has introducd a R4.95p/m bank account called MyMo that customers can open on their mobile devices, loaded with data and airtime offerings and other benefits such as virtual and Gold physical card.
MyMo account holders will also enjoy the convenience of a cheque account through a Visa and Mastercard gold card. Once the account is open, users can choose to either receive R50 in airtime or 500MB of data a month, if their card is swiped more than four times a month. A further megabyte of data is loaded on the account for every R20 spent.
“MyMo is an account for everyone, whether you just landed your first job or have been around the block. With no documentation required it only takes a few minutes to open the account,” says Funeka Montjane, Chief Executive for Personal and Business Banking, South Africa, at Standard Bank Group. “For just R4.95 a month customer will be able to enjoy free swipes and ATM withdrawals at only R6.50 for amounts under R 1 000.
“Mobile is the new branch. This account is about bringing the mobile branch into customers hands, it is about convenience and security while banking.”
She says mobile offers low cost transactional banking which integrates people and businesses into the new connected economy, making mobile the new branch ecosystem that will drive and connect Africa’s growth. Physical connections to the economy are rapidly changing to digital where banks have to move from being financial institutions to service organisations.
“In the past people congregated in communities and eventually cities to maximise the advantages of connectivity. Today a simple hand-held device has the potential to open infinite doors, transforming individuals’ access to opportunities, regardless of where they are, and like never before in history.
“Historically, a bank account represented access to economic citizenship. Today, having a simple device enabling digital access to a modern banking platform is a passport to global connectivity and vast human development potential.”
The bank says it is using technology, and mobile phones in particular, to deliver low-cost transactional channels accessible to all our customers. The evolution in mobile can be seen in transaction options like cash back at the retail checkout till rather than the ATM, free digital banking rather than using a branch, and the ability to transact using digital wallets, even without a bank account.
“Developing comprehensive connected ecosystems requires a mind-set change from Africa’s banks,” says Montjane. “Banks will evolve away from traditional financial service organisations, into service ecosystems enabling broad universal access to almost everything like enhanced purchasing experiences of vehicles and homes, online procurement of goods and services and lifestyle elements like rewards and travel.
“These connectivity drivers will also act to future-proof evolving connectivity ecosystem by allowing us to offer untold future services while deriving income from as yet unrealised revenue streams,.
From a customer perspective, the kind of ecosystems of knowledge, access and, ultimately, connectivity that banks will come to provide will radically transform the share of life that almost all individuals will be able to access.”
Two-thirds of SA staff hide social media from bosses
With 90% of people in employment going online several times a day, it can be hard for most workers to keep their private and work-life separate during the working day (and beyond). The recently published Global Privacy Report from Kaspersky Lab reveals that 64% of South African consumers choose to hide social media activity from their boss. This secretive stance at work also extends to their colleagues, with 60% of South Africans also preferring not to reveal online activities to their co-workers.
Globally, the average employee spends an astonishing 13 years and two months at work during their lifetime. Interestingly though, not all this time is directly related to solving work tasks or earning a promotion: almost two thirds (64%) of consumers admit visiting non-work-related websites every day from their desk.
Not surprisingly, 35% of South African employees are against their employer knowing which websites they visit. However, more interestingly, 60% of South African are even against their colleagues knowing about their online activities. This probably means that colleagues constitute an even greater threat to future perspectives of an office slouch or maybe the relationships with colleagues are more informal and therefore, more valuable.
On the contrary, social media activity appears to be a less private domain for many and therefore, more suitable for sharing with colleagues but not the boss. This is probably because workers fear harming the public image of a company or interest in decreased staff productivity motivates companies to monitor employees’ social networks and make career changing decisions based on that. Such policies have led to 64% of South Africans saying that they don’t want to reveal their social media activities to their boss and 53% even don’t want to disclose this information to their colleagues.
A further 29% are against showing the content of their messages and emails to their employer. In addition, 3% even said that their career was irrevocably damaged as a consequence of their personal information being leaked. Thus, people are worried about how to build a favourable internal reputation and how not to destroy existing workplace relationships.
“As going online is an integral part of our life nowadays, lines continue to blur between our digital existence at work and at home. And that’s neither good nor bad. That’s how we live in the digital age. Just keep remembering that as an employee you need to be increasingly cautious of what exactly you post on social media feeds or what websites you prefer using at work. One misconceived action on the internet could have an irrevocable long-term impact on even the most ambitious worker’s ability to climb the career ladder of their choice in the future,” comments Marina Titova, Head of Consumer Product Marketing at Kaspersky Lab.
To ensure workers don’t fall prey of the internet threats at a work, there are some core guidelines to adhere to in the digital age:
- Don’t post anything that could be considered defamatory, obscene, proprietary or libellous. If in doubt, don’t post.
- Be aware that system administrators may at least, in theory, be informed about your web browsing patterns.
- Don’t harass, threaten, discriminate or disparage against any colleague, partner, competitor or customer. Neither on social networks or in messages, emails, nor by any other means.
- Don’t post photographs of other employees, customers, vendors, suppliers or company products without prior written permission.
- Start using Kaspersky Password Manager to ensure your social media and other personal accounts are not at risk of unauthorised access by someone else in an office. Install a reliable security solution such as Kaspersky Security Cloud to protect your personal devices.