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Why children are driving touch screen sales

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One of Lenovo’s biggest growth segments is in the eight to 12-year-old segment and this has to do with children’s demand for touch devices. GRAHAM BRAUM, General Manager of Lenovo Africa explores why children are so drawn to these devices.

Renowned educator, Maria Montessori once said, “The hands are the instruments of a man’s intelligence.” Given that she lived around the turn of the 20th Century, it’s safe to assume she wasn’t referring to using one’s hands as the instruments with which to operate touch screens. However, as touch technology becomes increasingly ubiquitous in our lives, and even more so in the lives of our children, it is worth exploring why children are so drawn to it and the impact it has on their intelligence – both academic and social – as well as their safety.

At Lenovo, one of our biggest growth has been among the eight to 12-year-old segment and I believe this is driven by children’s demand for touch screens. Michael Cohen of UK research consultancy, the Michael Cohen Group says the rise of the touch screen has been incredible – the most rapid introduction of a technology he has witnessed. His research found that in the UK more than two thirds of children live in homes with smartphones, and just over half have access to tablets. They also increasingly have their own device. Of course, African figures are likely to differ slightly, but given the significant mobile penetration and the constant development of affordable technology across the continent, it makes sense that we will follow this trend.

The question is why children are so drawn to this technology. Besides that as digital natives they incorporate digital technologies into their lives with ease, the answer is that touch screens in particular are intuitive. Using a mouse or a remote control is a symbolic action and young children might need to be shown the connection between what they are doing with their hands and what is happening on the screen. A touch screen makes this connection obvious – a gesture results in logical action; swipe to the right and whatever is on the screen moves in the same direction.

The ease with which children use touch screens means they enjoy a variety of online activities, from watching videos and playing games, to searching for information, doing their homework and socialising. A study by the London School of Economics and Political Science quotes research which found that apart from the obvious enjoyment children experience will partaking in these activities, this engagement also helps to develop digital literacy, as well as support future academic achievement and social interaction.

Of course, there is some trepidation among parents related to their children’s lack of skills to assess the risk associated with interacting online, and what they may be exposed to. There is also the fear that children may become addicted to the virtual worlds they interact with, impacting on how they function as part of a family, with their peers or in broader society.

However, authors of “Tech-Savvy Parenting”, Nikki Bush and Arthur Goldstuck believe that these risks can be curbed by active parenting, which starts by learning about the technology your children are using and how to keep them safe. It also involves thinking about how to assimilate this technology into family life while keeping the family at the centre. She suggests that technology shouldn’t be an alternative to family time, but is instead a useful tool to up skill our children to be resourceful and resilient in the future.

There is no denying that children’s lives are filled with media and technology at younger and younger ages and the uptake is rapidly increasing. The growth of the eight- to 12-year-old segment in our business is evident of that. With this in mind, it makes sense to think about what technology like touch screens can offer them and how to mediate screen time not to cut it down as much as leverage its benefits.

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Legion gets a pro makeover

Lenovo’s latest Legion gaming laptop, the Y530, pulls out all the stops to deliver a sleek looking computer at a lower price point, writes BRYAN TURNER

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Gaming laptops have become synonymous with thick bodies, loud fans, and rainbow lights. Lenovo’s latest gaming laptop is here to change that.

The unit we reviewed housed an Intel Core i7-8750H, with an Nvidia GeForce GTX 1060 GPU. It featured dual storage, one bay fitted with a Samsung 256GB NVMe SSD and the other with a 1TB HDD.

The latest addition to the Legion lineup has become far more professional-looking, compared to the previous generation Y520. This trend is becoming more prevalent in the gaming laptop market and appeals to those who want to use a single device for work and play. Instead of sporting flashy colours, Lenovo has opted for an all-black computer body and a monochromatic, white light scheme. 

The laptop features an all-metal body with sharp edges and comes in at just under 24mm thick. Lenovo opted to make the Y530’s screen lid a little shorter than the bottom half of the laptop, which allowed for more goodies to be packed in the unit while still keeping it thin. The lid of the laptop features Legion branding that’s subtly engraved in the metal and aligned to the side. It also features a white light in the O of Legion that glows when the computer is in use.

The extra bit of the laptop body facilitates better cooling. Lenovo has upgraded its Legion fan system from the previous generation. For passive cooling, a type of cooling that relies on the body’s build instead of the fans, it handles regular office use without starting up the fans. A gaming laptop with good passive cooling is rare to find and Lenovo has shown that it can be achieved with a good build.

The internal fans start when gaming, as one would expect. They are about as loud as other gaming laptops, but this won’t be a problem for gamers who use headsets.

Click here to read about the screen quality, and how it performs in-game.

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Serious about security? Time to talk ISO 20000

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By EDWARD CARBUTT, executive director at Marval Africa

The looming Protection of Personal Information (PoPI) Act in South Africa and the introduction of the General Data Protection Regulation (GDPR) in the European Union (EU) have brought information security to the fore for many organisations. This in addition to the ISO 27001 standard that needs to be adhered to in order to assist the protection of information has caused organisations to scramble and ensure their information security measures are in line with regulatory requirements.

However, few businesses know or realise that if they are already ISO 20000 certified and follow Information Technology Infrastructure Library’s (ITIL) best practices they are effectively positioning themselves with other regulatory standards such as ISO 27001. In doing so, organisations are able to decrease the effort and time taken to adhere to the policies of this security standard.

ISO 20000, ITSM and ITIL – Where does ISO 27001 fit in?

ISO 20000 is the international standard for IT service management (ITSM) and reflects a business’s ability to adhere to best practice guidelines contained within the ITIL frameworks. 

ISO 20000 is process-based, it tackles many of the same topics as ISO 27001, such as incident management, problem management, change control and risk management. It’s therefore clear that if security forms part of ITSM’s outcomes, it should already be taken care of… So, why aren’t more businesses looking towards ISO 20000 to assist them in becoming ISO 27001 compliant?

The link to information security compliance

Information security management is a process that runs across the ITIL service life cycle interacting with all other processes in the framework. It is one of the key aspects of the ‘warranty of the service’, managed within the Service Level Agreement (SLA). The focus is ensuring that the quality of services produces the desired business value.

So, how are these standards different?

Even though ISO 20000 and ISO 27001 have many similarities and elements in common, there are still many differences. Organisations should take cognisance that ISO 20000 considers risk as one of the building elements of ITSM, but the standard is still service-based. Conversely, ISO 27001 is completely risk management-based and has risk management at its foundation whereas ISO 20000 encompasses much more

Why ISO 20000?

Organisations should ask themselves how they will derive value from ISO 20000. In Short, the ISO 20000 certification gives ITIL ‘teeth’. ITIL is not prescriptive, it is difficult to maintain momentum without adequate governance controls, however – ISO 20000 is.  ITIL does not insist on continual service improvement – ISO 20000 does. In addition, ITIL does not insist on evidence to prove quality and progress – ISO 20000 does.  ITIL is not being demanded by business – governance controls, auditability & agility are. This certification verifies an organisation’s ability to deliver ITSM within ITIL standards.

Ensuring ISO 20000 compliance provides peace of mind and shortens the journey to achieving other certifications, such as ISO 27001 compliance.

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