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Gillette – “We Believe”

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

Click through to watch the Gillette short film and read more about the campaign

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Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. 

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

Stream of the Day

Assassin’s Creed Odyssey – The Fate of Atlantis

Ubisoft has announced the release date for the episodes of the second post-launch story arc of Assassin’s Creed Odyssey, The Fate of Atlantis. The first episode, Fields of Elysium, will release on April 23 across all available platforms. Throughout Fields of Elysium and the following two episodes, players will continue their Odyssey in the Greek afterlife to uncover the great mysteries that lie within the ancient realms of the gods.

Click through to watch the trailer, and to read about the downloadable content.

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As the story of Fields of Elysium unfolds, players traverse the paradise of Elysium, a realm of great beauty, to reveal sinister secrets while facing against the might of the Isu. Players encounter both new factions and familiar characters, and acquire new legendary weapons and gear.

Fields of Elysium also introduces new Ability enhancements, which modify existing abilities to alter their function, giving players the opportunity to further fine-tune their playstyles. Ability enhancements are divided into each branch of the skill tree – Hunter, Warrior and Assassin – and several are introduced in each episode, starting with Ares Bull Charge, Might of Artemis, Kronos Time Warp and Ares Madness in Fields of Elysium.

Following the first story arc, Legacy of the First Blade, The Fate of Atlantis sees our hero confront deities, encounter terrifying beasts of myth, and forge new bonds with a colourful cast of characters. After Fields of Elysium releases on April 23, the second episode, Torment of Hades, and the third episode, Judgment of Atlantis, will complete the second story arc mid-2019 on all available platforms.

The Assassin’s Creed Odyssey post-launch plan is the biggest and most ambitious in the franchise, and Season Pass owners will be able to access two major episodic storylines, Legacy of the First Blade and The Fate of Atlantis. Players can dive into new episodes as they premiere, or experience the epic adventures in their entirety once all episodes are available. The Season Pass also includes Assassin’s Creed® III Remastered and Assassin’s Creed® Liberation Remastered, which released for the PlayStation 4, Xbox One, and Windows PC on 29 March 2019.

In order to play The Fate of Atlantis, players will have two different options:

  • Following the main game, players will have to complete the questline Between Two Worlds, the mythological main game story arc, and Heir of Memories, the Lost Tales of Greece questline that is available after completing the former questline. Finally, they must have reached character level 28 or above.
  • Otherwise, players will be able to use a shortcut created specifically for those who would like to play The Fate of Atlantis and who do not fulfill all the above conditions. Thanks to this shortcut, players will enter Greece level 52 with preset Abilities and resources enabling them to start their adventure into the afterlife with the Lost Tales of Greece questline Heir of Memories. They will also have the opportunity to choose their hero. However, contrary to the previous option – players’ progression using the shortcut will not carry over to the main game save, and they will not be able to obtain achievements.

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Stream of the Day

Vader Immortal: A Star Wars VR Series

Step into a galaxy far, far away and experience the first Star Wars story designed exclusively for virtual reality with Oculus.

Click here to watch the trailer and to read about the VR series.

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Descend into Darth Vader’s mysterious fortress alongside new allies and encounter fearsome enemies, including the Sith Lord himself. Viewers will be at the centre of a story in which they hold the key to the galaxy’s salvation… or destruction. The story will be told in three parts, and will be an interactive story. The first episode’s trailer looks like viewers will be able to interact with the environment with Oculus controls.

This VR series can be experienced on the Oculus Quest, or with a PC and the Oculus Rift S.

The release date has not been announced yet. For more information, visit: https://www.oculus.com/vader-immortal/

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