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Gillette – “We Believe”

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

Click through to watch the Gillette short film and read more about the campaign

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Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. 

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

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Remothered: Tormented Fathers to scare Switch players

The critically acclaimed psychological horror game Remothered: Tormented Fathers will launch for digital download on the Nintendo Switch on 26 July.

Click below to watch the trailer and to read more about the game.

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Prepare to get caught in a psychological nightmare. Darril Arts and Stormind Games have partnered up with Soedesco Games to publish a digital version of Remothered: Tormented Fathers for the Nintendo Switch. The survival horror game will make its way to the Nintendo eShop for digital download. Players will be able to get their hands on the physical edition on 31 October.

The Remothered: Tormented Fathers project began in 2009 as an indie game from the ideas of Chris Darril, game designer, director, and artist. At the time, Darril was the only developer working on it. In its early stages, the then 2D game gained its own global fan-base. After some years, Darril partnered with three of his friends and founded Darril Arts. A partnership with Stormind Games, a marketing-first Italian video game development studio, followed in 2016, and the development of Remothered took off. After a decade, Chris Darril’s project has grown into a highly respected survival horror game.

The game lets players take on the role of Rosemary Reed, a 35-year-old woman who reaches Richard Felton’s house in order to investigate the mysterious disappearance of a girl called Celeste. As she gets closer to the truth, she finds herself fighting for her life. Face psychopaths and fanatics, and get tangled in a web of lies where murderers and obsessions come to life.

The game is available for digital download now on PlayStation 4 and Xbox One, and will be available for digital download on 26 July for the Nintendo Switch. Physical versions for all three consoles will be released in-store on 31 October.

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Chernobyl – Now on Showmax

Chernobyl, the acclaimed five-part miniseries about the world’s most catastrophic nuclear disaster, is now available to stream on Showmax.

Click below to watch the trailer and read about the show.

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The five-part HBO series dramatises the story of the 1986 nuclear accident, one of the worst man-made catastrophes in history, and of the brave men and women who made incredible sacrifices to save not just the Soviet Union, but the whole of Europe, from unimaginable disaster.

Directed by Johan Renck (Breaking Bad, The Walking Dead), Chernobyl stars Emmy nominee Jared Harris (The Crown, Mad Men) as nuclear physicist Valery Legasov; People’s Choice nominee Stellan Skarsgård (Mamma Mia, Good Will Hunting) as deputy prime minister Boris Shcherbina; Oscar nominee Emily Watson (Hilary and Jackie, Breaking the Waves) as nuclear physicist Ulana Khomyuk, and 2019 British Actress of the Year Jessie Buckley (Taboo, The Last Post) as Lyudmilla Ignatenko, the wife of one of the first firefighters to respond.  

Rotten Tomatoes recently hailed Chernobyl as “TV’s most scary offering in years… where history and reality are more terrifying than zombies.”

The Chernobyl explosion was the result of a routine safety test gone wrong, but the series makes it clear the catastrophe was caused less by individual human error and more by the broader culture of fear within the Soviet Union at the time, where a culture of denialism and blame-shifting had become entrenched, and where, as executive producer Jane Featherstone (Broadchurch) puts it, “Everyone was afraid of the system.” 

“When you start to look at all the different causes of this accident to happen, it’s an accumulation of that kind of a mentality, which is that it’s more convenient to believe comfortable truths and comfortable facts, than it is to face difficult choices and difficult realities,” says Jared Harris. 

Or as his character Valery Legasov says in a key scene, “That is how a RBMK reactor core explodes – lies.”

But while South Africans may find some chilling parallels watching Chernobyl, they’ll also be inspired by the story of its heroic clean-up. 

“The Soviets and particularly the people of Ukraine and Russia and Belarus threw themselves at this task in a way that is shocking and beautiful and terrifying and heart-breaking,” says writer and executive producer Craig Mazin, Chernobyl’s writer/executive producer. “We’re talking about 700 000 people sent to clean up this impossibly contaminated area.”

Many of these heroes did not receive a hero’s welcome. “These were scientists trying to solve a mystery within a system that did not want them to solve the mystery,” says Mazin of his lead characters. “They were put on trial. Scientists involved in this were threatened. Their families were threatened. But yet they did it anyway, because they understood as scientists that the truth was something that could no longer be hidden away.”

As he says about some of the other heroes at Chernobyl, “There was no expectation that they would survive. But they did it nonetheless.” 

The show is now available to stream on Showmax.

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