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Gillette – “We Believe”

Thirty years after first introducing the tagline “The Best A Man Can Get,” Gillette is taking another look at what it means to be “the best” and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, says the shaving brand, it knows there is work to be done – together.

“Gillette believes in the best in men,” said Gary Coombe, president of P&G Global Grooming. “By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal ‘best,’ we can help create positive change that will matter for years to come.”

Click through to watch the Gillette short film and read more about the campaign

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Gillette is introducing a new marketing campaign and charitable program dedicated to celebrating the stories of men making a positive impact, and to inspire others in the process. 

A short film leading the campaign, entitled “We Believe”, begins with a compilation of actions commonly associated with “toxic masculinity.” 

More importantly, it then showcases examples of how men can take actions large and small to create meaningful change for themselves, their loved ones, and their peers, and set the right example for the next generation of men. Because it’s only by challenging ourselves to do more that we get closer to our best.

In addition to debuting the short film, Gillette is donating US$1-million per year for the next three years to non-profit organisations executing programmes in the United States designed to help men of all ages achieve their personal “best.” Through this commitment, the company says, it wants to both deliver and inspire more:

  • Respect: Demonstrating respect and fostering inclusivity for all, including genders, races, religions and orientations.
  • Accountability: Ending phrases like “Boys Will Be Boys” and eliminating the justification of bad behaviour.
  • Role Modelling: Inspiring men to help create a new standard for boys to admire. We want boys to see and admire traits like honesty, integrity, hard work, empathy and respect.

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SuperEpic to launch limited edition physical edition

The critically-acclaimed indie action game, SuperEpic, will be offering a limited edition physical version of the game with special goodies inside on 20 March.

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Numskull Games has announced that SuperEpic, a Metroidvania-style adventure game from indie developer Undercoders, is coming to retail for PlayStation 4 and Nintendo Switch on 20 March.

Taking the helm of a raccoon and a burger-eating llama, players embark on a quest to save video games as we know them by ramming into the headquarters of RegnantCorp – a video game development company that controls an Orwellian society by addicting citizens to their free games.

SuperEpic is a non-linear, fast-paced action adventure game, heavy on exploration and combo-based combat. Uncover a conspiracy as you explore a surreal castle-like office full of enemies, challenges, secrets, and corporate pigs.

The SuperEpic: Badge Collector’s Edition includes a physical copy of the game for either PlayStation 4 or Nintendo Switch, as well as a collector’s display box featuring 6 high quality pin badges, based on characters from the hit indie game.

The game is limited to 5,000 copies on the Nintendo Switch and 3,000 copies on the PS4, so this is sure to be a sought-after collector’s item.

Continuing the satirical theme on microtransactions, levelling and powering up is based on an in-game economy system (there aren’t any real-life microtransactions, of course)

Numskull games provided the following information on features:

  • Two game modes – play a classic single-player story mode with handcrafted levels, or a rogue-like mode which procedurally generates the game map to make each run completely different
  • Cross-media experience – hidden QR codes launch mini-games to play on your mobile when scanned, uncovering secrets in the main game
  • 8 hours of gameplay – a first run on the story mode will take roughly 8 hours, but the procedural mode provides endless fun
  • 16-bit era graphics – super fluid animations and spectacular bosses, all represented in gorgeous ‘Neo-Geo’-esque 16-bit pixel art
  • Original storyline and soundtrack – a story featuring unique, strong characters with plenty of humour and personality, and a soundtrack from SonoTrigger (‘Rise & Shine’, ‘Blue & Bullets’, ‘Supermagical’)
  • Completionists – tons of achievements & secrets to unlock for completionists
  • Micro-transaction satire – satirises modern gaming practices, with a huge enterprise run by greedy business-pigs which has gradually replaced all the fun in video games with adaptative and addictive algorithms to control people’s minds
  • Latest patch on disc/cartridge – the latest update, which includes improvements to the map system, are included on the physical versions for collectors and preservationists

SuperEpic is available digitally on PlayStation 4, Nintendo Switch, Xbox One, and PC now. The Badge Collector’s Edition & standard physical edition for PS4/Switch are available stores including Geek Store, Amazon, and Game UK on 20 March.

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TikTok and WEF promote inclusion

TikTok, the short-video platform for smartphones, has launched a challenge to promote inclusion and diversity during the World Economic Forum meeting in Davos this month.

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TikTok, the leading destination for short-form mobile video, has launched a #AllTheDifference challenge in collaboration with the World Economic Forum, to promote inclusion and diversity while leaders of state and business meet in Davos to discuss inclusive societies.

The challenge started on 21 January and will end on 27 January, so TikTok users in 75+ global markets, including South Africa, are invited to celebrate inclusion and diversity by joining the #AllTheDifference challenge. An “I say” sticker will be available to help TikTok users express themselves bravely and creatively.

As a platform to inspire creativity and bring joy, TikTok hopes to celebrate the differences that make up its diverse community, why their voices need to be heard and the efforts they have made to make the world a more tolerant place.

Lawyer, activist, and model Thando Hopa has joined the challenge by posting a video using the “I Say” sticker, to highlight how being unique is larger than life and future-proof.

@worldeconomicforum

Tired of being labelled? Lawyer, activist, model Thando Hopa in our #allthedifference campaign – celebrate who you are! #wef #davos #wef

♬ original sound – worldeconomicforum

Popular TikTok creators, @kelly_kikx and @aaron_perry, have also joined the challenge to showcase what being unique and defying the odds means to them. Take a look:

@worldeconomicforum

Join our TikTok campaign celebrating difference and diversity! Your video could make #allthedifference #wef20 science_juju lab_shenanigans tiktok

♬ original sound – worldeconomicforum

·       https://is.gd/UhV7Oh

·       https://is.gd/I5IjYn

Follow World Economic Forum on TikTok and show us how your stories make #AllTheDifference.

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