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Fujifilm adds an ultra light X-series camera

Fujifilm has launched the X-A7 mirrorless digital camera, available in a kit that includes the popular XC15-45mm F3.5-5.6 OIS PZ lens.

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The X-A7’s compact, lightweight form factor, leading image quality and a vast array of new features, position it as an ideal and timely entry into Fujifilm’s popular family of X Series mirrorless cameras.

Weighing in at only 320g and features a new 24.2MP imaging sensor, the X-A7 has fast autofocus, face detection, and enough power to create full resolution stills at 6 FPS. 
Fujifilm says it’s a great camera for content creators of various skill levels and disciplines, and also offers a 3.5 inch, 16:9 LCD flip-out articulating screen that enables users to capture images on-the-go. The new “Smart Menu” facilitates intuitive touchscreen operation, so that beginners can produce high-quality images without having to learn how the camera works.

The newly developed 24.2MP imaging sensor features 8.5 times more phase-detection pixels across its surface than the previously available sensor. The X-A7 has been engineered with industry-leading copper wiring to reduce digital noise, to ensure images and video are processed quickly, and to ensure the best possible image quality. 

It offers an enhanced data readout speed which enables a smooth frame rate of 30fps when recording 4K video, minimising the rolling shutter effect which typically occurs when recording fast-moving subjects or when panning the camera quickly.

Record video in 4K 30P to get a cinematic look with bokeh and colours that Fujifilm X Series cameras are known to provide. Record, upload, and share on-the-go with features such as “Countdown Video” mode, which allows videos to be filmed at a pre-selected duration: 15, 30 or 60 seconds, for a quick upload to social media channels.

The use of Fujifilm Camera Remote (a free app for smartphones and tablet devices) and the advanced features of the X-A7 are designed to ensure dependable connectivity and stability in wireless communications. The X-A7 also supports wired communications with smartphones and tablet devices, useful when transferring large data, e.g. video, to such devices.

Availability and Pricing

The new Fujifilm X-A7 with Fujinon XC15-45mm F3.5- 5.6 OIS PZ lens kit will come in camel, dark silver, mint green, and silver. 
The X-A7 kit will be available for order from Fujifilm South Africa starting 24 October at a recommended retail price of R12 000. For more information, visit https://fujifilm-x.com/en-us/cameras/x-a7/.

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Logitech releases iPad 7th gen keyboard cases

Logitech has announced two new keyboard case options for the seventh generation iPad: one with military-grade drop protection, and another with a laptop-style keyboard.

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Logitech has introduced two new products for the iPad 7th generation: the Logitech Rugged Folio, a new slim keyboard for everyday on-the-go use with military-grade drop protection; and Logitech Slim Folio, the best-selling keyboard case offering laptop-like typing, for the new seventh-generation iPad.

Rugged Folio features spill and dirt resistant keys, and connects in one click via the Smart Connector of the iPad, eliminating Bluetooth pairing and external charging, in the middle of a demanding task or on the go.

Slim Folio offers multiple stand angles and goes from iPad to laptop in one click – locking the iPad in a typing position. It also features a row of iPadOS shortcut keys to make it more convenient to complete daily tasks.

“Logitech has expanded its portfolio to have the ideal keyboard case for new seventh-generation iPad based on what kind of iPad user you are,” said Michele Hermann, vice president of mobility at Logitech. “The Rugged Folio offers military-grade protection so it will easily withstand the wear and tear of daily life, whether you are using iPad on the go or with the family. The Slim Folio provides a flexible and simple solution for typing so you can work anywhere. Both cases continue our tradition of providing the best typing experience so you can work on iPad in any environment.”

Rugged Folio

Rugged Folio supports four ways to use it, including typing, viewing, sketching and reading. Adjust the kickstand in the back to adjust the viewing angle of the iPad and fold the keyboard behind so it is out of the way when not in use. Logitech proprietary shock-absorbent technology helps Rugged Folio exceed military standard drop tests for new levels of protection and to keep both iPad and keyboard protected in the most demanding environments.

Rugged Folio has a sturdy keyboard with high-performance fabric sealing the keys to keep out dust, crumbs, and spills.

Slim Folio

Slim Folio maintains a typing angle that’s held securely in place with the iPad with magnets, allowing for typing on the desk, your lap or anything in between.
Slim Folio is light, protects the iPad from scratches, bumps and spills and has a holder for the Logitech Crayon and Apple Pencil (1st generation). With the Smart power management system and low-energy Bluetooth connection, the replaceable coin cell batteries can last up to four years.

Pricing and Availability

Logitech Rugged Folio is expected to be available in October 2019 for $139.99 and Logitech Slim Folio is expected to be available in November 2019 for $99.99 at logitech.com and apple.com for the new seventh-generation iPad. 

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IFA 2019: Sharp showcases world’s largest 8K monitor

At IFA in Berlin, the world’s largest 120-inch monitor is being displayed to showcase Sharp’s 8K+5G Ecosystem.

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Sharp Corporation has unveiled the world’s largest liquid crystal display monitor at IFA in Berlin this week. Alongside a range of prosumer cameras and camcorders, the enormous 120-inch screen forms part of a showcase of Sharp’s groundbreaking 8K+5G Ecosystem.

This ecosystem includes applications of 8K technology in various fields, such as medical science and the arts. Attendees were also introduced to Sharp’s AIoT line of smart life solutions, including the latest updates to RoBoHoN, the company’s robotic mobile phone.

As well as the launch of a 5G service to support the data requirements of 8K UHD imaging, the comprehensive framework promises to transform consumers’ lives in a variety of fields, from video production and transmission, to medical and educational applications.

Kazuhiro Kitamura, Business Unit President, Global TV Systems BU and Head of Europe Business at Sharp, says: “Since our launch of the world’s first-ever 8K display back in 2011, Sharp has continued to develop 8K products in the BtoC realm, but thanks to advances in communication and imaging technology, we are now also able to offer fresh value in the field of BtoB. Currently, we are partnering with other companies to run verification tests in various fields. 

“By working in tandem with other firms’ technology, rather than promoting our own 8K offerings in isolation, we are able to foster breakthroughs and nurture 8K+5G Ecosystem across an ever-wider range of disciplines. The more partners we can bring on board with groundbreaking technological advances of their own, the more we can achieve together to enrich society and people’s lives.”

One field for which Sharp has particularly high hopes is learning. The company displayed an 8K Viewer for museum and school use at IFA2019. This Viewer, pairing with 5G connectivity enables to display artistic masterworks with substantially greater detail and resolution than can be observed with the naked eye opens up fresh possibilities for remote viewing. Such advances have massive potential in the fields of education and art restoration­­.

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