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Fujifilm adds an ultra light X-series camera

Fujifilm has launched the X-A7 mirrorless digital camera, available in a kit that includes the popular XC15-45mm F3.5-5.6 OIS PZ lens.

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The X-A7’s compact, lightweight form factor, leading image quality and a vast array of new features, position it as an ideal and timely entry into Fujifilm’s popular family of X Series mirrorless cameras.

Weighing in at only 320g and features a new 24.2MP imaging sensor, the X-A7 has fast autofocus, face detection, and enough power to create full resolution stills at 6 FPS. 
Fujifilm says it’s a great camera for content creators of various skill levels and disciplines, and also offers a 3.5 inch, 16:9 LCD flip-out articulating screen that enables users to capture images on-the-go. The new “Smart Menu” facilitates intuitive touchscreen operation, so that beginners can produce high-quality images without having to learn how the camera works.

The newly developed 24.2MP imaging sensor features 8.5 times more phase-detection pixels across its surface than the previously available sensor. The X-A7 has been engineered with industry-leading copper wiring to reduce digital noise, to ensure images and video are processed quickly, and to ensure the best possible image quality. 

It offers an enhanced data readout speed which enables a smooth frame rate of 30fps when recording 4K video, minimising the rolling shutter effect which typically occurs when recording fast-moving subjects or when panning the camera quickly.

Record video in 4K 30P to get a cinematic look with bokeh and colours that Fujifilm X Series cameras are known to provide. Record, upload, and share on-the-go with features such as “Countdown Video” mode, which allows videos to be filmed at a pre-selected duration: 15, 30 or 60 seconds, for a quick upload to social media channels.

The use of Fujifilm Camera Remote (a free app for smartphones and tablet devices) and the advanced features of the X-A7 are designed to ensure dependable connectivity and stability in wireless communications. The X-A7 also supports wired communications with smartphones and tablet devices, useful when transferring large data, e.g. video, to such devices.

Availability and Pricing

The new Fujifilm X-A7 with Fujinon XC15-45mm F3.5- 5.6 OIS PZ lens kit will come in camel, dark silver, mint green, and silver. 
The X-A7 kit will be available for order from Fujifilm South Africa starting 24 October at a recommended retail price of R12 000. For more information, visit https://fujifilm-x.com/en-us/cameras/x-a7/.

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