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CES: TCL claims revolution in TV, smartphones, and … pets

TCL, best-known in South Africa as maker of Alcatel and BlackBerry phones, aims to revolutionise multiple categories, including smart homes and pet tech

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TCL will probably want CES 2020 in Las Vegas to be remembered for its new Mini-LED technology for TVs, but the more likely talking point could well be its new Movetrack Pet Tracker, a smart GPS-based device that allows lost pets to be located on a phone.

TCL yesterday unveiled a next-generation display technology called Vidrian Mini-LED, described as “the world’s first TV backlight with the driving semi-conductor circuitry and tens of thousands of micro-meter class mini-LEDs directly infused in a crystal-clear glass substrate”.

It is claimed to be the next stage in pushing LCD LED TV picture quality to “unrivaled levels of sharp contrast, brilliant luminance and highly stable long-life performance”.

“Mini-LED backlight technology is critical for delivering powerful contrast performance,” said Chris Larson, senior vice president of TCL North America. “TCL is proud to have launched the world’s first TV with mini-LED backlight, featuring over 25,000 micro-meter class backlights in the high-performance 2019 8-Series TV here in the US, and different models in other regions, to deliver extraordinary contrast and brilliant clarity.

“Last year’s launch of mini-LED backlight technology in TCL TVs disrupted the industry but we certainly aren’t stopping there. TCL continues to drive even better performance with this powerful mini-LED innovation and will make mini-LED technology more widely available throughout this year’s TCL lineup.”

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