Cell C, Vodacom and MTN have all announced new data offerings designed to increase use of social media and streaming services on their networks.
Cell C has announced that, for the next three months, it will offer all customers free streaming on black, SA’s newest video-on-demand platform. Cell C customers can stream series, movies, music, kids’ entertainment, sport, news, and live TV channels on their mobile devices without being.
“We know the biggest hurdle to gaining access to streaming content is the data component, and so for the next three months, any existing or new black customer that is also on the Cell C network will not have to have data to be able to download or stream their shows,” says Cell C CEO Jose Dos Santos.
Any Cell C customer, whether prepaid or contract, will have access to this promotion, which kicks off on 7 May and will run until Friday, 10 August. There is no opt in required. In other words, browsing the black platform has also been zero rated, so customers looking around to see what is available will also not be charged for data if they are on Cell C. However, clicking through to the betting platform and the ticketing service will be charged according to the customer’s data plan. National data roaming is also not included in this promotion. so black customers that are on other networks will not benefit from the free data promotion.
“Our promise to our customer is the affordability and flexibility to pay what you want; for what you want; however long you want. Go on, sign up for the 7-day free trial, and start binge-ing with black,” says black Chief Executive, Surie Ramasary.
Customers can watch blockbuster movies like Star Wars: The Last Jedi; kids’ animated movie Ferdinand; and the comedy-remake, Jumanji, starring Dwayne Johnson. black series include the multiple award winning show The Fixer, starring Kerry Washington.
With flexible packages from R25 per movie rental or R5 per day for a whole day streaming a football club channel, customers have a range of options.
MTN goes social
MTN has introduced a range of social bundles starting from R1 a day. The bundles give new and existing customers affordable access to four social media platforms, namely WhatsApp, Facebook, YouTube and Twitter.
Customers can use the social bundle data allocation without affecting their regular in-bundle data. The bundles cover daily, weekly and monthly expiry rates, allowing customers to choose bundles best suited for their specific usage needs and their budgets.
“There’s been a marked increase in the consumption of social media and data services, so these social bundles are designed to meet those changing customer needs,” says Jacqui O’Sullivan, Executive for Corporate Affairs: MTN South Africa. “By offering a variety of expiry periods, we put the control in the hands of our customers, so they can choose to buy just for the day or to stay connected for a week or a month.”
Moderate users can stay in touch with family and friends via WhatsApp for as little as R1 per day, while more medium and heavy users can opt for social bundles that retail at R5 and R10.
To give the customer more control over their usage, the social bundles will send notifications confirming bundle purchase, expiry and depletion notifications.
The social bundles are available on the MyMTN app or via USSD.
The table below illustrates the social bundle rates:
Tickets for Vodacom
Meanwhile, Vodacom is introducing a data bundle called “Ticket”, which offers overall usage of a range of apps, through categorised bundles, to Prepaid and Hybrid (Top-up) customers through the Vodacom Just4U platform. Ticket bundles offer up to four times the amount of data compared to standard bundles and are also priced for the best scenario, offering data bundles that are specifically tailored to the usage behaviour of the customer.
“Vodacom Ticket will offer customers a simpler way of accessing data bundles for a range of categories, allowing them to stay within their data budget,” says Nyimpini Mabunda, Vodacom’s Chief Officer: Consumer Business Unit.” Vodacom is continuously looking to deliver value for money offerings to our customers, and Ticket is no different. Our customers can engage in the things they love the most without the fear of spending more than they wanted to. That is what Vodacom’s Ticket bundle is ultimately looking to achieve so watch this space as we continue to evolve the product.“
Vodacom says it has formed partnerships with multiple market-leading streaming and digital apps to ensure that customers receive the best value for their data when posting pictures, watching videos, playing games and listening to music.
The service provides full data access to digital and entertainment content through four Ticket categories:
· Video Ticket (for VuClip Videos, DStv, Netflix, YouTube and Showmax)
· Music Ticket (for Deezer, Apple Music and Joox)
· Social Ticket (for Facebook, Instagram, Pinterest and Twitter)
· Gaming Ticket (for VuClip Games, Vlive Games, SGN and Gamemine)
By partnering with app brands that customers enjoy the most, says Vodacom, it is able to give customers access to what they love, for less, without the limitation of restricted data access to a single pre-assigned app.
For instance, customers looking to binge on the latest series on Netflix, “update their tweeps on their tweleb lifestyles” (Vodacom’s words!) or listen to a hot new track on Deezer, can purchase a Ticket for any of the four available categories via Just4U by dialling *123# from a Vodacom Smartphone. Vodacom’s Ticket bundles enable customers to access platforms such as Pinterest, Instagram, Twitter and Facebook, through a single Social Ticket.
SA rises as Spotify turns 10
October 2018 marks 10 years since Spotify officially launched its music streaming platform and to celebrate this milestone, Spotify has taken a look at some of its biggest discoveries in music.
Spotify provided the following information:
The service only launched in South Africa in March this year, so this country is not included in the retrospective, but Spotify supplied Gadget with the following local streaming landmarks:
· Most streamed South African artist – Jeremy Loops
· Most streamed female South African artist – Shekhinah
· Highest first-day streaming record – AKA’s Beyonce
Since launch Spotify now sits at 180 million monthly active listeners across 65 countries. These Spotify users can enjoy a music library of over 40 million songs and podcasts, and over 3 billion-plus user-created playlists. As of 31 August 2018, Spotify has also paid over 10 billion euros to rights holders since launch.
To date, over 2 000 genres of music have been identified on Spotify, among them Wonky (electronic music characterised by synths with unusual time signatures), Shimmer Pop (a Swedish cousin of indie pop and indietronica), and British Blues (the blues…with a British flavour).
Spotify has also done an assessment of “listening diversity,” – the number of artists the average user streams per month – which has risen on Spotify over the past 10 years, at an average of about 8% per year. In the past three years alone, listening diversity increased about 40% on the strength of new personalised and editorial playlists – meaning people are listening to an increased number of artists on a regular basis.
An official Decade of Discovery playlist features the most-streamed songs over the past decade, including favourites like Avicii’s “Wake Me Up,” Hozier’s “Take Me To Church,” Kendrick Lamar’s “HUMBLE.,” Rihanna’s “Work,” Sia’s “Chandelier,” Major Lazer’s “Lean On,” and the star-studded “Despacito Remix”.
Festival taps into source code of African identity
The Fak’ugesi African Digital Innovation Festival enters its final week from 24 to 29 September with a special focus on gaming and beats. With the theme of “Tap Your Afro Source Code”, this year celebrates technology, creativity and innovation from across the African continent.
Dr Tegan Bristow, Fak’ugesi African Digital Innovation Festival director, says that the theme centres on African visions of technology by tapping into the sources of African tradition and culture alongside technology, creativity and innovation: “This year we are exploring how local culture can move and change the future of technology. How would you understand and unpack the source code of your African identity?”
In its final week, the Fak’ugesi African Digital Innovation Festival explores music culture via the annual Beats Programme curated by WeHeartBeat, which will descend on the Tshimologong Precinct with a six-day takeover of Braamfontein’s tech hub. The program comprising of workshops, experiences and performances, facilitates the meeting of mind and spirit in an environment geared around the festival’s theme, “Tap Your Afro Source Code”.
The Fak’ugesi Beats Lab, running from the 24th to the 28th of September will host international electronic artists and explore the connection between music, technology and culture with local and international artists. The outcome from these sessions will result in an EP release, a short documentary and a live showcase performance at the Fak’ugesi Beats Bloc Party on the 29th. The artists featured in the 2018 Beats Lab are S.Fidelity (Switzerland), Zikomo (USA), Morena Leraba (Lesotho) and South African artists Bonj Mpanza and Hlasko.
In partnership with Ballantines Whisky and Business Arts South Africa, the programme includes panels on: ‘The Future of Music’ facilitated by Tefo Mohapi from iAfrikan.com and featuring guest panellists Riky Rick and Thibaut Mullings; ‘Managing Health Amongst Creatives’ featuring psychologist Thembi Mashigo and panel guests Ayanda Seoka, Mx Blouse and more. The day will include a Masterclass with Black Milk (USA), The Art of Remixing with Zikomo(USA) and close with a ‘Power of Collaborations’ session featuring Zikomo, S.Fidelity , Morena Leraba and Bonj Mpanza.
The last week of Fak’ugesi Festival also hosts a special session on the Future of African Gaming on the 28th and 29th of September. A full day on gaming, this will take place in collaboration with Red Bull Basement and focus on the theme of Tech for Good. The programme includes an Indie Games Arcade; a ‘Games for Good’ workshop focused games that address issues in South African urban environment.
The workshop will be followed by a “Futures and Networking” session, inviting the gaming community in the Southern Africa region to contribute to an understanding of what and how the Fak’ugesi Festival can develop and better support African games. This invitation comes after Fak’ugesi Festival in 2018 says farewell to A MAZE. / Johannesburg, which has supported its program since 2013 as the gaming partner.
A MAZE, under the leadership of its creative director, Thorsten S. Wiedemann, linked the Johannesburg gaming scene to an international network of indie developers for six years from 2012 until 2017. The two-way bridge between A MAZE. / Berlin and A MAZE. / Johannesburg inspired other projects like Super Friendship Arcade in Cape Town and Glitch Face in Johannesburg and was a huge impetus in the development of the Game Design programme in the Wits School of Arts. When the Fak’ugesi Festival was established in 2013, A MAZE fell under Fak’ugesi Festival support as the gaming partner. Weidemann added: “It’s been amazing meeting, working and learning from the local and national game and playful media community. We definitely made history together.”
The week’s activities culminate in a celebration at the Fak’ugesi Beats Bloc Party on Saturday 29 September. This event will reignite the energy and spirit created at the inaugural party in a union of performance, music, technology and digital innovation. The Bloc Party aims to showcase the best in underground talent, both local and international – etching its name in the cultural textbooks as an inspiration to future generations of creators, producers and innovators. The second instalment of this ground-breaking event will host performances from the Beats Lab participants, as well as Black Milk and a strong local contingent including Langa Mavuso, Mx Blouse, Symatics + Ramz, and Micr.Pluto.
Tickets for Thursday 27 September are R50 per session and can be purchased via WeHeartBeat. There will be a limited run of R200 student tickets available for Fak’ugesi Beats Bloc Party, upon presentation of a valid student ID. Workshop and student tickets can be purchased throughout the week at the reception of the Tshimologong Precinct.