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Bars, pubs, hotels vote for mobile

A recent Motorola study among 468 hospitality spots ‚ including bars, restaurants, hotels, resorts and conference centres ‚ revealed that more than 80 percent of hospitality companies believe mobility is more important than last year. And more than 60 percent of hospitality decision makers believe these technologies are providing consistent service and competitive advantage. Half say it results in more satisfied customers, and more than a quarter say it results in customers spending more!

A recent Motorola study uncovered the fact that mobile and wireless technologies are top of mind for hospitality decision makers ‚ helping create a closer relationship between establishments and customers.

The Motorola Enterprise Mobility Solutions Hospitality Barometer discovered that 82 percent of respondents reported an increasing importance of mobility within their organisation in 2009 to help drive revenue and improve the customer experience. And more than 60 percent of hospitality decision makers believe these technologies are providing consistent service and competitive advantage.

The Motorola Hospitality Barometer surveyed 468 hospitality decision makers globally‚ representing a broad spectrum of establishments including bars, restaurants, hotels, resorts and conference centres. Respondents agreed that increased productivity, revenue generating opportunities and cost savings initiatives are driving IT investments in mobility. Nearly half of the survey respondents reported a boost in customer satisfaction: 27 percent cited an increase in per-guest average spend: and one quarter identified a rise in inventory accuracy as a result of implementing a mobility strategy.

‚Hospitality IT decision makers have made it clear that mobility is no longer an option but a necessity to survive in an increasingly competitive market,‚ said Frank Riso, senior director of retail, Motorola Enterprise Mobility Solutions. ‚And with seven in ten decision makers viewing mobility as a downtime conversion tool ‚ Motorola’s hospitality barometer indicates that the mobilisation of key applications enables organisations to save or recover a daily average of 44 minutes per employee.‚

As the industry matures, new technologies will continue to emerge and will provide an even greater impact on how hospitality decision makers run their businesses. In the next five years, 53 percent of survey respondents believe, wireless ordering and reservation technologies will provide the greatest impact on the hospitality industry.

According to Motorola, as the demand for mobility soars, it will continue to innovate with mobile and wireless solutions that empower the growing number of mobile workers. From the restaurant floor or hotel lobby to the back office, workers can be more productive if they are equipped with the information needed to improve customer service and make better-informed decisions about business operations.

‚With a focus on revolutionising the customer experience, empowering our wait staff with the right tools has been a priority since the inception of City Winery,‚ said Michael Dorf, founder and chief executive officer, City Winery. ‚Moving forward, we will mobilise our Vinophile customer loyalty program, setting a new bar for customer service within a hospitality establishment.‚

About the Motorola Hospitality Barometer

Motorola conducted an independent research study to measure attitudinal and behavioural decision making of IT executives in key hospitality industries, such as bars, restaurants, hotels, resorts and conference centres. 468 IT decision makers globally participated in this market research study through participation with research partner e-Rewards. e-Rewards, Inc. is the largest “by-invitation-only”” online research panel, serving over 750 research firms. The survey was designed to provide a benchmark measurement of the overall perception and usage of mobile and wireless technology solutions across the hospitality industry.

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