MTN showcased the benefits of FrontRow when it streamed high bandwidth video content onto multiple mobile devices using its video on demand (VOD) offering.
The demonstration of FrontRow capabilities on MTN’s new generation network was demonstrated at a media briefing held at MTN head offices in Fairlands, Johannesburg.
MTN has launched its subscription-based video on demand (VOD) service last year for the launch price of R179 or R399 a month inclusive of a 10GB data bundle for streaming and viewing. FrontRow gives all customers regardless of which network they subscribe with access to thousands of movies and their favourite television series on up to five different devices, one device at a time.
FrontRow has a video music video catalogue that is updated month on month.
Customers who have subscribed to MTN FrontRow Club can view content via their browser on the MTN website, or through their iOS or Android mobile devices.
Larry Annetts, Chief Marketing Officer: MTN South Africa, says there are a number of factors that sets MTN FrontRow apart from other similar products in the market.
“With FrontRow, subscribers can link up to five different devices which ensures that streaming and viewing of content is not restricted to one device. FrontRow has more compelling material as it sources content from six studios compared to four studios that other providers have. This explains why MTN Front Row has exclusive access to popular series that are not available on TV, namely Black Sails and Power. These products enjoy impressive TV ratings abroad and we hope that our customers will enjoy them,” said Annetts.
He said that the substantial investment that MTN has made over the years in improving and optimising its network is paying off. “Value added services such as VOD require high performing networks to operate optimally. We are proud of the strides we have made to ensure that we provide our customers with the platform that enables them to optimally enjoy our products and solutions by providing them with technology that gives them a seamless and enhanced lifestyle experience.
“Another key differentiator is our competitive subscription pricing which comes inclusive with 10GB of data bundles. MTN has introduced special data streaming bundles to ensure that its customers can top up data at affordable rates when they have run out,” Annetts added.
He said the beauty about FrontRow is that it leverages on the ubiquity of mobile devices by giving subscribers the opportunity to stream and consume content whenever and wherever they are, unrestricted by broadcast schedules.
“Consumers consume content anywhere and everywhere and therefore they demand access to content on their devices. At MTN we believe that this transformative evolution will redefine the world of broadcast and will give customers a world of options over and above what is currently available,” Annetts concluded.
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Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.
Avengers’ all-time accolade
This past weekend Marvel Studios’ Avengers: Infinity War became the second highest grossing film of all time at the South African Box Office.
This means that Marvel Studios now holds the number 2 and number 1 film of all time positions at the local Box Office, following Black Panther’s unprecedented record-shattering run since it’s 16 February 2018 release.
In South Africa, audiences continued to assemble in cinemas to witness the cinematic journey ten years in the making, earning Avengers: Infinity War a current total box office tally of just under R73 million with over 874 000 attendances.
Black Panther’s historic box office journey ended in June and now boasts a final box office total just shy of R107.5 million and over 1.43 million attendances, making it the biggest film of all time at the South African box office and the first to cross the R100m mark. This record builds on Black Panther’s list of achievements on the African continent and is the biggest grossing film of all time not only in South Africa, but also East and West Africa. Black Panther is now available to enjoy on DVD and Blu-ray, as well as to digitally rent or buy from retailers and providers across the continent.
Elsewhere in Africa, Avengers: Infinity War has also raked in a total of Kes 66.9m in East Africa, making it the 2nd highest grossing film of all time behind Black Panther. Similarly, in West Africa, the film hit N450m at the box office, making it the 2nd highest grossing international film of all time, also behind Black Panther.
For Marvel Studios fans, the action and adventure continues as the 20th film in the Marvel Cinematic Universe, Ant-Man and The Wasp, hit cinemas this past weekend and created enough buzz to fly into the number one position at the South African Box Office.
“We are thrilled at the response that Marvel Studios’ titles have continued to receive from cinema-goers across the continent,” says Christine Service, Senior Vice President of The Walt Disney Company Africa. “With Ant-Man and The Wasp in cinemas, and both Captain Marvel and the next Avengers film in 2019, we are eagerly anticipating the continuing expansion of the Marvel Cinematic Universe and look forward to celebrating with fans.”
On the animated front and with its own super hero theme, Disney•Pixar’s Incredibles 2, continues to entertain families across the country and is already Disney’s second-highest grossing animated film of all time behind Finding Dory, after only 3 weeks in release.