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Two-thirds of adults ready for cars that drive themselves

The latest Looking Further with Ford Trends Report reveals that behaviour is changing across key areas of our lives

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Self-driving cars are a hot topic today, but if you had to choose, would you rather your children ride in an autonomous vehicle or drive with a stranger? You may be surprised to learn that 67 per cent of adults globally would opt for the self-driving car.

That insight is one of many revealed in the 2019 Looking Further with Ford Trend Report, released last week. The report takes a deep look into the drivers of behavioural change, specifically uncovering the dynamic relationships consumers have with the shifting landscape of technology.

Change is not always easy, particularly when it is driven by forces beyond our control. In a global survey of 14 countries, Ford’s research revealed that 87 per cent of adults believe technology is the biggest driver of change. And while 79 per cent of adults maintain that technology is a force for good, there are large segments of the population that have significant concerns. Some are afraid of artificial intelligence (AI). Others fear the impact of technology on our emotional wellbeing.

“Individually and collectively, these behavioural changes can take us from feeling helpless to feeling empowered, and unleash a world of wonder, hope and progress,” says Kuda Takura, smart mobility specialist at Ford Motor Company of Southern Africa. “At Ford we are deeply focused on human-centric design and are committed to finding mobility solutions that help improve the lives of consumers and their communities. In the context of change, we have to protect what we consider most valuable – having a trusted relationship with our customers. So, we are always deliberate and thoughtful about how we navigate change.”

Key insights from Ford’s 7th annual Trends Report:

Almost half of people around the world believe that fear drives change
Seven in 10 say that they are energised by change
87 per cent agree that technology is the biggest driver of today’s change
Eight in 10 citizens believe that technology is a force for good
45 per cent of adults globally report that they envy people who can disconnect from their devices
Seven out of 10 consumers agree that we should have a mandatory time-out from our devices

Click here to read more about the seven trends for 2019.

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Cars

LHI is coming to save your car from hazards

Local Hazard Information will give drivers advance warning of potential dangers lurking around the corner

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There are many times when knowing what is around the corner could be useful. But for drivers that knowledge could be critical. Now, thanks to Ford’s new connected car technology, it is also a reality.

Local Hazard Information (LHI) marks a significant step on the journey towards a connected transport infrastructure by helping drivers prepare for and potentially avoid dangers on the road. When drivers ahead encounter sudden tailbacks, accidents or spilled loads, the driver behind – and possibly out of sight – is given advance warning. This could also apply to everything from freak hailstorms, to sudden flooding, or even landslides.

The triggers for the system come from what is happening in the cars ahead. It could be that airbags have been activated, hazard warning lights are flashing, or windscreen wipers are in operation. Previous traffic incident alert systems have relied on drivers to input information in order to generate alerts. LHI works autonomously, without the need for any driver interaction, to generate information and issue warnings.

Hazards are only displayed – via the dashboard display – if the incident is likely to impact on the driver’s journey. LHI is designed to be more beneficial to drivers than hazard information from current radio broadcasting systems, which often deliver notifications not relevant to them.

Already featuring as standard and free of charge for the first year on the new Ford Puma, LHI technology is being rolled out across more than 80 per cent of Ford’s passenger vehicle line-up by the end of this year. Crucially, the benefit will not be limited only to those travelling in Ford vehicles. Information sent can be used to alert drivers of other manufacturers’ vehicles, and vice-versa.

“What makes Local Hazard Information different is that it is the cars that are connected – via the Internet of Things. There is no reliance on third party apps. This is a significant step forward. Warnings are specific, relevant and tailored to try to help improve your specific journey.” Joerg Beyer, executive director, Engineering, Ford of Europe

How it works

Sensors monitor activities including emergency braking, fog lights and traction control to detect adverse weather or road conditions. Data from these activities is then computed to determine the hazard location and whether a traffic incident has occurred.

The vehicle automatically provides updates through a secure connection to “the cloud” using the Ford Pass Connect modem. Ford’s technology partner HERE Technologies operates the central cloud-based platform that collates information from multiple vehicle brands, governed by a business-to-business agreement.

The more cars are connected to the network, the greater the efficiency of the system. When many vehicles generate the same warning, others in the vicinity receive incident information from the cloud via the cellular network, enabling drivers to reduce speed or take appropriate action.

Additional information is sourced from public authority incident databases and traffic reports to provide drivers with further advance warnings including approaching vehicles driving on the wrong side of the carriageway, animals or people in the road ahead, and roadworks.

The on-board modem will be connected at the time of vehicle delivery. Customers may choose to opt in/opt out of certain data sharing.

Local Hazard Information data provided by HERE Technologies.

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SA gets live EV charge map

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Drivers of fully electric and plug-in hybrid vehicles can now plan their journeys with ease using a live map to locate available public charging stations nationwide. 

The live map displays the entire network of Jaguar Powerway and GridCars supported public charging stations, and indicates the current status of each including if it’s online, offline or in use. The map also shows the time and date of the station’s last successful use, as well as a tally of that particular station’s total charge sessions to date.

Information about each charge station’s exact location with either map pin drops or GPS coordinates is also available.

Brian Hastie, Network Development Director, Jaguar Land Rover South Africa, says: “While the primary charging habit for the majority of EV drivers will be at home where it’s most convenient and cost-effective, we know that the future of electric mobility ultimately relies on a public charging network. As the rollout of public charging stations intensifies and the dots between existing locations are connected, it’s vital that EV drivers are able to view the status of chargers remotely. This live map makes that possible.”

Jaguar South Africa began the rollout of its Powerway network of public charging stations late in 2018. The Powerway includes public charging stations along frequently traveled holiday routes along the N1, N2 and N3, and at various points of convenience, such as shopping centres, in the country’s major hubs including Johannesburg, Pretoria, Durban, Cape Town, Port Elizabeth, East London and Bloemfontein. 

The Powerway network also includes publicly available chargers in customer parking areas at every Jaguar Land Rover retailer in South Africa. 

The majority of charging stations on the network are 60kWh fast chargers which also feature 22kWh AC fast charge ports to accommodate plug-in hybrid vehicles (PHEVs). The AC standard Type 2 socket will allow charging of all EVs currently available in South Africa, while the DC charger is fitted with the CCS DC type socket used by the vast majority of EVs in SA.

The R30-million Jaguar Powerway investment, combined with the network of GridCars-supported public chargers, makes day-to-day travel as well as longer day trips and even very long journeys possible for owners of electric vehicles.

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