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Two-thirds of adults ready for cars that drive themselves

The latest Looking Further with Ford Trends Report reveals that behaviour is changing across key areas of our lives

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Self-driving cars are a hot topic today, but if you had to choose, would you rather your children ride in an autonomous vehicle or drive with a stranger? You may be surprised to learn that 67 per cent of adults globally would opt for the self-driving car.

That insight is one of many revealed in the 2019 Looking Further with Ford Trend Report, released last week. The report takes a deep look into the drivers of behavioural change, specifically uncovering the dynamic relationships consumers have with the shifting landscape of technology.

Change is not always easy, particularly when it is driven by forces beyond our control. In a global survey of 14 countries, Ford’s research revealed that 87 per cent of adults believe technology is the biggest driver of change. And while 79 per cent of adults maintain that technology is a force for good, there are large segments of the population that have significant concerns. Some are afraid of artificial intelligence (AI). Others fear the impact of technology on our emotional wellbeing.

“Individually and collectively, these behavioural changes can take us from feeling helpless to feeling empowered, and unleash a world of wonder, hope and progress,” says Kuda Takura, smart mobility specialist at Ford Motor Company of Southern Africa. “At Ford we are deeply focused on human-centric design and are committed to finding mobility solutions that help improve the lives of consumers and their communities. In the context of change, we have to protect what we consider most valuable – having a trusted relationship with our customers. So, we are always deliberate and thoughtful about how we navigate change.”

Key insights from Ford’s 7th annual Trends Report:

Almost half of people around the world believe that fear drives change
Seven in 10 say that they are energised by change
87 per cent agree that technology is the biggest driver of today’s change
Eight in 10 citizens believe that technology is a force for good
45 per cent of adults globally report that they envy people who can disconnect from their devices
Seven out of 10 consumers agree that we should have a mandatory time-out from our devices

Click here to read more about the seven trends for 2019.

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Volvo and Uber get closer to self-driving XC90

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Volvo Cars’ first autonomous drive (AD) ready car has entered the next stage of pre-series production at Volvo’s manufacturing plant in Torslanda, Sweden ahead of full production start later this year. The AD-ready XC90 SUV, developed together with Uber, the leading ride-hailing firm, marks a key milestone in the strategic collaboration between the two companies.

Pre series production refers to the stage in the manufacturing process that is undertaken before full-fledged mass scale production. These cars are built in limited numbers for testing and verification purposes.

Uber and Volvo Cars entered a joint engineering agreement in 2016 and have since developed several prototypes aimed at accelerating the companies’ self-driving car development.

The autonomous drive-capable production vehicle is part of Volvo Cars’ 2016 commercial agreement with Uber for the delivery of tens of thousands of autonomous drive-ready base cars in coming years.

The AD-ready XC90 SUV, developed on the SPA2 modular platform is equipped with features that facilitate the introduction of autonomous drive systems and robotaxi services. In particular, the car is equipped with back-up systems for functions such as steering, braking and the battery. If any of the primary systems fail, these systems would immediately act to bring the car to a safe stop instead of relying on a human driver to achieve the task.

The XC90 is one of the first autonomous drive-ready cars in the world and previews the type of autonomous base platform that will be available to consumers on SPA2 cars from the early 2020s.

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Maserati goes ‘e’

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In line with Fiat Chrysler Automobiles’ €5 billion investment program for Italy, Maserati has announces an innovation plan for production, electrification and autonomous driving technologies. 

With regards to production, Maserati has announced plans for a lineup of new and electrified products at Modena, Cassino and Turin (Mirafiori and Grugliasco). 

All of Maserati’s new models will be 100 percent made in Italy and will adopt hybrid and battery electric propulsion systems capable of providing both innovation and the high performance embedded in the brand’s DNA. Maserati’s all electric models will combine traditional Maserati driving dynamics together with next-generation battery electric technology, offering unique driving modes, extended range and ultra-fast charging capabilities. 

An important step for Maserati innovation is the level of autonomous driving. All new Maseratis, including the updated current models, will offer a range of autonomous driving capabilities, starting with Maserati Level 2 enhanced Highway Assist, progressing to Level 3 with hands-off offering close to full autonomy, having the ability to maneuver in and out of lanes or bring the vehicle to a safe stop at the side of the road if the driver is unable to take control of the vehicle.  

In 2020, the Company will embark on electrification and the Maserati Ghibli, produced in Turin, will be the first hybrid electric propulsion for the brand. 

The first of the totally new Maseratis to appear will be an eagerly-anticipated sports car – packed with technology and reminescent of Maserati’s traditional values. It will be produced in the Modena plant, where major production line upgrades are also underway to accommodate its electric powertrain. 

Next up will be a new Maserati utility vehicle, set to be built at Cassino and destined to play a leading role for the Brand thanks to its innovative technologies. An investment of approximately €800 million has been earmarked for the construction of the new production line, scheduled to open at the end of the first quarter of 2020. The first pre-series cars are expected to roll off the line by 2021. 

After many years of success, GranTurismo and GranCabrio remain part of the Brand’s roots and these models will herald the full electrification era for Maserati. The totally New GranTurismo and GranCabrio will be produced at the Turin production hub, where FCA is investing €800 million.  

Production of the new models will complement that of the prestigious and continuously improving line-up of current Maserati range: Levante, Quattroporte and Ghibli. 

With the introduction of various product innovations, Maserati is reinforcing the importance of Italy with regards to its production — particularly Modena, which will also continue to play a strategic role as the Brand’s headquarters.  

Construction has already begun in Modena on a paint shop, a new feature for the plant, which will be equipped with innovative, low environmental-impact technologies. The design of the paint shop will also allow Maserati customers to watch their car being painted. 

Finally, Maserati is developing an entirely new customization program for customers seeking a one-of-akind level of exclusivity. A dedicated customization workshop will be created within the Modena plant. 

The 2019-2021 FCA investment plan for Italy, announced on 29th November in Turin, includes thirteen totally new or significantly updated FCA models and electrified versions of 12 new or existing models, including the Maserati products, the recently announced all-new electric version of the Fiat 500 to be produced at Mirafiori, and a new premium vehicle for Alfa Romeo to be produced at Pomigliano. 

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