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Two-thirds of adults ready for cars that drive themselves

The latest Looking Further with Ford Trends Report reveals that behaviour is changing across key areas of our lives

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Here are the 7 Trends for 2019:

  • The Tech Divide – Technology has a profound impact on how we connect with and see the world – more than ever before. Yet there’s an underlying tension between those who have access and believe it’s a force for good, and those who don’t have access. At Ford, technology is used to help make mobility smarter, safer, and more convenient for people around the world. The company is deliberate about the technology used, and educating consumers on how to use technology smartly, thoughtfully, and in ways that add value to their lives. In some American cities, Ford leverages the work of the City Solutions team, which works with cities to understand their physical and cultural infrastructure and find solutions to help residents move more freely.
  • Digital Detox – Despite being tethered to our devices, trends show that many are increasingly aware of – and alarmed by – their device dependency, and seeking ways to hold themselves accountable for the time they spend online. Ford has studied the effects of high-performance race-car driving on the brain. The company is applying data uncovered in its research of these “buzz moments” – the thrills that play a vital role in overall wellness – to better understand how to improve drivers’ experience and mindset behind the wheel.
  • Reclaiming Control – In a world where control feels so out of grasp for many, consumers are looking for ways to reclaim agency over their lives, where self-improvement is paramount. As part of Ford’s human-centred design process, empathy research is conducted to understand people’s needs and habits – including university professors, tri-athletes, and everyday citizens. The company uses this research to develop vehicles and technology, like Ford Co-Pilot 360T, which is designed to help relieve some of the burdensome tasks of driving, and give the driver confidence in their vehicle’s ability to adapt and handle stressful road scenarios.
  • Many Faces of Me – With social media playing such a large part in consumers’ lives, today many portray various personas – from who they are in real life, to how they depict themselves online, which ultimately impacts what they buy, wear, and drive, as well as their technology choices. Ford understands that a vehicle is a reflection of a driver’s sense of self and, as such, the vehicles are designed to speak to an individual’s needs, while reinforcing and projecting who they are. The all-new 2019 Ford Ranger gives drivers the manoeuvrability of a mid-size truck to commute to work in the city, and also the ruggedness and capability to explore their adventurous side on the weekend.
  • Life’s Work – How we perceive work has changed, with many global citizens now working to live, not living to work. Companies are responding in kind, with benefits, sabbaticals, and extended leave being offered, as well as opportunities for mental enrichment and more. Ford believes that talent is strengthened when people are encouraged to experience the world around them, and give back to the community. The company’s 30 under 30 programme allows young employees to take paid time away from their jobs to learn about philanthropic organisations, and strategise ways to connect them to future donors and volunteers, helping them to make an impact on their communities.
  • Eco-Momentum – While changing lifelong habits can be hard, consumers overwhelmingly agree that environmental progress will depend on changes in human behaviour, and many look for guidance on how and where to improve their environmental footprint. Sustainable practices are critical to the health of the environment, and Ford is focused on reducing emissions from their vehicles by doing their share to deliver on CO2 reductions, consistent with the Paris Climate Accord. They have already charted their course for the future, to invest in 16 fully electric vehicles within a global portfolio of 40 electrified vehicles, through 2022.
  • Easy Street – The mobility journey isn’t as simple as going from point A to B; it’s about what we do with our time along the way. We spend more time in our cars than we receive vacation time, so the ability to get things done while on the road could change the commute experience as we know it. Ford believes that self-driving vehicles will reduce society’s pain points, and expand access to transportation and goods delivery. The automaker is working with other companies to understand how goods delivery through the use of self-driving vehicles can be improved. An example of this is a pilot programme Ford is conducting with Walmart and Postmates, exploring how self-driving vehicles can complement Walmart’s home-delivery offerings.
  • For the full Looking Further with Ford 2019 Trends Report, visit www.fordtrends.com
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Cape Town not so calm – if you’re a driver

Cape Town drivers lose on average 162 hours a year to traffic jams, so will need some tech and a few tips to stay calm

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Cape Town drivers lose, on average, 162 hours a year stuck in traffic jams, and the city is ranked 95th out of around 200 cities, across 38 countries surveyed globally, in terms of congestion issues.

That’s according to the latest INRIX 2018 Global Traffic Scorecard, which is an annual analysis of mobility and congestion trends. The study provides a data-rich evaluation of information collected during peak (slowest) travel times, and inter peak (fastest point between morning and afternoon commutes) travel times. Together they provide a holistic account of congestion throughout the day, delivering in-depth insights for vehicle drivers and policy-makers to make better decisions regarding urban travel and traffic health.

Of the further five South African cities surveyed:

  • Pretoria drivers lose, on average, 143 hours a year stuck in traffic jams, ranking as the 64thmost congested city
  • Johannesburg drivers lose an average of 119 hours annually, ranking 61st
  • Durban drivers lose 72 hours, ranking 141st
  • Port Elizabeth drivers lose 71 hours, ranking 75th
  • And Bloemfontein drivers lose 62 hours, ranking 165th

If these hours sound horrific, spare a thought for the poor drivers in Colombia’s capital city of Bogotá who lose, on average, a whopping 272 hours a year stuck in traffic jams!

On average, drivers’ commutes increase by roughly 30% during peak versus inter-peak hours. And the reality is that congestion issues aren’t going away anytime soon. Not here in SA, or anywhere else in the world. So what can we, as drivers, do to make the situation easier to cope with on our daily commute?

Change of mindset

Stressing about the unavoidable, the inevitable, and all the things that are out of our control – like congestion caused by accidents, faulty street lights, or bad weather – is a waste of energy. We should try finding ways of using that time in our cars more productively, to create a less tense, more positive experience. Learning to change our perspective about this challenging time, and associating it with something enjoyable, can drastically alter our reaction to and engagement with it. Rather than expending all our energy on futile anger and frustration, we can channel our focus on things that relax or energise us instead.

Just one more chapter

Being stuck in traffic usually aggravates us because it feels like a huge waste of valuable time. But like a wise man once said, time you enjoy wasting is not wasted time. Listening to a podcast or audiobook can not only be entertaining, but also educational, which is a brilliant use of your time. Ifyou think of your car as a ‘learning lab’, a mobile university of sorts, and your time spent inside as away to exercise your brain and grow intellectually, you may even find yourself wishing for bad traffic so you have an excuse to carry on listening to your podcast or audiobook.

Tame your inner Hulk

Pulling up a playlist of your favourite, feel-good songs can do wonders to combat stress levels. Downbeat music has been proven to have a mellowing effect on drivers. Making a quick switch to downbeat music shows measurable physiological improvements, with drivers calming down much sooner, and making fewer driving mistakes. So the next time you feel your inner Hulk emerging, crank up the volume on your favourite tunes.

The power of ‘caromatherapy’

There are numerous studies on aromas and their impact on human emotion, behaviour, and performance. Researchers have found that peppermint can enhance mental and athletic performance and cognitive functioning, while cinnamon may improve tasks related to attentional processes and visual-motor response speed. A study from Kyoto University in Japan revealed that participants reported significantly lower hostility and depression scores, and felt more relaxed after awalk through a pine forest. It makes sense then, to incorporate some ‘caromatherapy’ into our lives. There are plenty of off-the-shelf car diffusers available, or you could add a few drops of essential oil to DIY felt air fresheners. Citrus scents like orange or lemon can provide a boost of energy, while rosemary can relieve stress and anxiety. Take care not to hang anything that might obstruct your field of vision though, and always make sure to test out essential oils at home first, in case a scent makes you dizzy or overly relaxed, which could affect driving focus.

Contemplate your navel

The mind is a powerful thing, and simply willing yourself to relax might be the most effective method of all. While we don’t recommend meditating while driving due to safety reasons, breathing exercises can help you stay focused and feeling calm. One useful practice is the one-to-one technique – breathing in and out for the same count with the same intensity. Deep, measured breaths facilitate full oxygen exchange, helping to slow down the rate of your heartbeat and stabilise blood pressure, as opposed to shallow breathing, which doesn’t send enough air to the lowest part of your lungs, causing you to feel anxious and short of breath. Just always keep your eyes on the road, and take care to ensure you’re not so busy counting breaths that your concentration is compromised.

Not all those who wander are lost

Some of our best ideas come in those moments where we’re alone with our own thoughts, able to really reflect on the ideas we have without having something immediate that needs our attention. Allow your mind to wander, and do a little brainstorming. Alternatively, use the time to simply day dream. Remember, downtime is not dead time. It is both necessary, and important for your mental health. Use this time as an opportunity to take care of yourself.

In-built vehicle tech

“As we spend more and more time commuting, cars are being designed to accommodate longer periods behind the wheel,” says Kuda Takura, smart mobility specialist at Ford Motor Company of Southern Africa. “Ford uses human-centric design to deliver vehicles that are inviting, accommodating, and intuitive. For example, our SYNCT infotainment system offers nifty, hands-free functions, like allowing drivers to listen to their texts, change music or climate settings, and make phone calls easily with voice control. Our range of driver-assist technologies, like Adaptive Cruise Control, Pre-Collision Assist with Pedestrian Detection and Semi-Auto Active Park Assist, are also designed to take some of the stress off city driving. If our lifestyle means that we might be spending more time in our cars than we do on holiday, then we should make sure we make the most of that time.”

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Nissan takes ICE out of ice-cream

On Clean Air Day on Thursday, the car-maker demonstrated a cool ‘Sky-to-Scoop’ strategy for cutting diesel emissions.

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Nissan has taken the ICE (internal combustion engine) out of the ice cream van, creating an all-electric, zero-emission concept for ‘Clean Air Day’ in the UK on June 20.

Nissan partnered with Mackie’s of Scotland, an ice cream producer powering its family-owned dairy farm by renewable wind and solar energy. The project demonstrates how a ‘Sky to Scoop’ approach can remove carbon dependence at every stage of the ice cream journey.

Most ice cream vans, particularly older models, have diesel engines which are kept running to operate the refrigeration equipment. These motors are criticised for producing harmful emissions, including black carbon, when left idling. Some UK towns and cities are now looking to ban or fine these vehicles. Nissan’s concept presents a potential solution for vendors looking to reduce their carbon footprint, and offer customers a better experience.

The prototype van is based on the e-NV200, Nissan’s 100% electric LCV (light commercial vehicle). The concept is a working demonstration of Nissan’s Electric Ecosystem, combining a zero-emission drivetrain, second-life battery storage and renewable solar energy generation.

“Ice cream is enjoyed the world over, but consumers are increasingly mindful of the environmental impact of how we produce such treats, and the ‘last mile’ of how they reach us,” said Kalyana Sivagnanam, managing director, Nissan Motor (GB) Ltd.

“This project is a perfect demonstration of Nissan’s Intelligent Mobility strategy, applying more than a decade of EV experience and progress in battery technology to create cleaner solutions for power on the go – in ways customers might not expect.

“By eliminating harmful tailpipe emissions, and increasing our use of renewable energy, we can help make this a better world for everyone.”

Whilst the van’s motor is driven by a 40kWh battery, the on-board ice cream equipment, including a soft-serve machine, freezer drawer and drinks fridge, are powered by the newly unveiled Nissan Energy ROAM, which goes on sale later in 2019.

Designed for both professional and leisure applications, ROAM is a portable power pack that uses lithium-ion cells recovered from early first-generation Nissan electric vehicles (produced from 2010 onwards). This provides a sustainable second-life for Nissan EV batteries.

“We’re delighted to have worked with Nissan on this project as it’s the perfect complement to our own vision of becoming self-sustainable in renewable energy – and eliminating carbon in the journey from ‘Sky to Scoop’,” said Karin Hayhow, marketing director at Mackie’s of Scotland.

“At Mackie’s we’ve already shifted our dependence from fossil-fuels on to clean renewable power. We now export 4.5 times more energy to the national grid than we consume. This year we will make further progress towards our vision with the installation of an innovative new low-carbon refrigeration system. We’re proud to be a ‘climate positive’ ice cream maker.”

Chris Large, Senior Partner, Global Action Plan, added; “The Clean Air Day campaign is here to celebrate innovation and accelerate action. We welcome Nissan’s efforts to make ice cream vans that serve up toxic fumes a thing of the past. Schoolchildren campaigning for the Clean Van Commitment sent a video message to all van fleets encouraging them to get millions more electric vans on to UK roads in place of diesels. I think those children would love this project.”

Nissan e-NV200 Ice Cream Van: Detail

The e-NV200 has an all-electric driving range of up to 124-miles (WLTP Combined)* between charges. The two Nissan Energy ROAM units have a combined storage capacity of 1.4kWh and can each output power at up to 1kW. They can be recharged either from a 230v mains supply (a full recharge takes about an hour), or the solar panel array on the van’s roof (a full recharge in 2-4 hours**).

The concept takes a number of new approaches to the ice cream van. Ice cream is served from a hatch that opens in the side of the vehicle, with the vendor dispensing ice cream standing next to the van – a customer-facing experience instead of being separated by an elevated counter.

Payment can be by cash, but also contactless bank card and smartphones via a ‘tap-to-pay’ panel mounted on the side of the van.

Instead of a jingle to attract customers – not always popular with parents – the concept has a smart button that generates a tweet of the van’s precise location using the global addressing service What3Words. What3Words divides the world into 3m x 3m locations, each with a unique three word address, e.g. ///trendy.angel.define is a spot on Brighton & Hove’s seafront in the UK. Customers can easily find the van in a park or seafront location where normal street addressing would not apply.

Thanks to the e-NV200’s bi-directional charging capability, owners could even income through the winter – when the van is less frequently used. Through a V2G (Vehicle-to-Grid) charger, the e-NV200’s battery can be used to store surplus energy from the national grid (for example renewable wind and solar energy), and then provide it back to the grid when needed. This technology can help balance out the peaks in national energy demands, as well as providing EV owners with additional revenue from their vehicle when it’s not being driven.

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