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Lining up the tools for female entrepreneurs

Bringing entrepreneurship and female empowerment together is set to result in a significant boost in GDP, writes SELINA BIEBER of GoDaddy EMEA



By SELINA BIEBER, regional director for Turkey and MENA at GoDaddy EMEA

Entrepreneurship and female empowerment are two powerful potential catalysts for economic growth in South Africa. Bring them together in the form of higher rates of female entrepreneurship, and you have the potential to contribute to a significant increase in GDP and jobs over the next decade.

To put this into context, the South African government hopes small and medium enterprises will create 90% of new jobs by 2030 under its National Development Plan. Meanwhile, studies from McKinsey show that moving towards higher levels of gender parity could add billions to GDP in African countries by 2025.

Thanks to the internet, it is easier than ever for female entrepreneurs to get a business up-and-running – whether it is an impressive e-commerce site exporting to people around the globe, a catering business serving local customers, or a services side-hustle you wish to grow into a flourishing, full-time consultancy.

Whether your dream is to become financially independent by being your own boss or to build an empire, the entrepreneurial journey in the digital age often begins with a business plan and creating a website.

Click here to read Beiber’s tips on how to get an enterprise online.

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