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Women take to tech, but more needed

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By HAIDI NOSSAIR, Marketing Director META, Dell Technologies

$12 trillion – that is the value in additional global GDP that remains locked behind the gender gap. This is according to the latest Women Matter report from McKinsey, which also reveals startling disparities in the workplace. Even though women make up more than half of the human population, only 37% contribute to GDP on average – and in some countries that proportion is significantly lower.

The reasons for this can be put in three areas. Fewer women – 650 million fewer than men – participate in the global labour force. Women are also more likely to be in part-time employment and thus work fewer hours. Finally, female employees are more common in lower-productivity sectors than in higher-productivity areas.  Are women not being offered the opportunity or are they holding themselves back?

Among STEM careers this ratio is particularly dismal: only 24% of engineering professionals are women, and as few as 19% of careers in ICT are filled by women.

What is the cause of this? Studies have found that women pursuing STEM careers are higher in countries with more oppressive policies towards women, because those careers hold the promise for financial freedom and more social autonomy. In contrast, countries with progressive attitudes towards women tend to produce fewer female STEM graduates. Then how can we encourage women from early ages to take the path of STEM education?  And how can organizations ensure women have equal opportunity at the hiring stages.

Certainly addressing gender inequality is crucial and must not stop.. Where women are increasingly more part of the workforce, there are often still barriers preventing them from assuming higher management roles. Female entrepreneurs often struggle more to gain investment capital. Corporate cultures are rarely aligned with the pressures of balancing work and family obligations. Decision makers may simply lack exposure to the potential of female candidates. Female pioneers have also argued that women are too risk-averse when compared to men. 

Whether these assertions are true is a matter for debate – and that’s exactly why every professional man and woman should be talking about them and identify action to change the status-quo. This is not just about female rights, but about social upliftment: companies with a mixture of male and female leaders perform better across the board and companies in the top-quartile for gender diversity are 21% more likely to outperform on profitability.

The digital economy we live in today represent a golden opportunity for increased women contribution to the workforce as technology breaks the boundaries of location and time for the workplace and where labor intensive jobs may today be performed by data scientists. 

For two days in March, top professionals will gather to talk and exchange ideas around creating more roles for women, larger appreciation for female professionals, as well as counter the attitudes among women holding them back from greater career success and autonomy.

If you want to be part of this conversation, join the Women in Tech Africa summit today at the Century City Conference Centre in Cape Town – learn more at https://www.women-in-tech-africa-summit.com/ and use the code DELL20 for a 20% discount.

Cars

LHI is coming to save your car from hazards

Local Hazard Information will give drivers advance warning of potential dangers lurking around the corner

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There are many times when knowing what is around the corner could be useful. But for drivers that knowledge could be critical. Now, thanks to Ford’s new connected car technology, it is also a reality.

Local Hazard Information (LHI) marks a significant step on the journey towards a connected transport infrastructure by helping drivers prepare for and potentially avoid dangers on the road. When drivers ahead encounter sudden tailbacks, accidents or spilled loads, the driver behind – and possibly out of sight – is given advance warning. This could also apply to everything from freak hailstorms, to sudden flooding, or even landslides.

The triggers for the system come from what is happening in the cars ahead. It could be that airbags have been activated, hazard warning lights are flashing, or windscreen wipers are in operation. Previous traffic incident alert systems have relied on drivers to input information in order to generate alerts. LHI works autonomously, without the need for any driver interaction, to generate information and issue warnings.

Hazards are only displayed – via the dashboard display – if the incident is likely to impact on the driver’s journey. LHI is designed to be more beneficial to drivers than hazard information from current radio broadcasting systems, which often deliver notifications not relevant to them.

Already featuring as standard and free of charge for the first year on the new Ford Puma, LHI technology is being rolled out across more than 80 per cent of Ford’s passenger vehicle line-up by the end of this year. Crucially, the benefit will not be limited only to those travelling in Ford vehicles. Information sent can be used to alert drivers of other manufacturers’ vehicles, and vice-versa.

“What makes Local Hazard Information different is that it is the cars that are connected – via the Internet of Things. There is no reliance on third party apps. This is a significant step forward. Warnings are specific, relevant and tailored to try to help improve your specific journey.” Joerg Beyer, executive director, Engineering, Ford of Europe

How it works

Sensors monitor activities including emergency braking, fog lights and traction control to detect adverse weather or road conditions. Data from these activities is then computed to determine the hazard location and whether a traffic incident has occurred.

The vehicle automatically provides updates through a secure connection to “the cloud” using the Ford Pass Connect modem. Ford’s technology partner HERE Technologies operates the central cloud-based platform that collates information from multiple vehicle brands, governed by a business-to-business agreement.

The more cars are connected to the network, the greater the efficiency of the system. When many vehicles generate the same warning, others in the vicinity receive incident information from the cloud via the cellular network, enabling drivers to reduce speed or take appropriate action.

Additional information is sourced from public authority incident databases and traffic reports to provide drivers with further advance warnings including approaching vehicles driving on the wrong side of the carriageway, animals or people in the road ahead, and roadworks.

The on-board modem will be connected at the time of vehicle delivery. Customers may choose to opt in/opt out of certain data sharing.

Local Hazard Information data provided by HERE Technologies.

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Bundesliga plans to “revolutionise football viewing”

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Germany’s Bundesliga football league has selected Amazon Web Services (AWS) as its official technology provider to deliver more in-depth insight into every live broadcast of Bundesliga games and enable personalised fan experiences. 

Bundesliga says it will use AWS artificial intelligence (AI), machine learning (ML), analytics, compute, database, and storage services to deliver real-time statistics to predict future plays and game outcomes. It will also use the technology to recommend personalised match footage across mobile, online, streaming, and television broadcasts.

Using AWS technology, Germany’s premier national football league will build new cloud-based services that automate processes, increase operational efficiency, and enhance the viewing experience for the league’s rapidly growing global fan base. By developing a new, next-generation statistics platform on AWS, using Amazon SageMaker, a fully managed service to build, train, and deploy ML models, Bundesliga will offer fans real-time predictions on when a goal is likely to be scored, identify potential goal-scoring opportunities, and highlight how teams are positioning and controlling the field, based on live data streams and historical data from over 10,000 Bundesliga games. Bundesliga also plans to leverage AWS ML services, such as Amazon Personalize, an ML service to create real-time and individualized recommendations, to offer fans personalized game footage, marketing promotions, and search results based on their favourite teams, players, or matches.

Using other AWS ML services, including Amazon Rekognition, an intelligent image and video analysis service, Bundesliga will build a cloud-based media archive that will automatically tag specific frames, from its more than 150,000 hours of video, with metadata such as game, jersey, player, team, and venue, so that the league can easily search historical footage and surface pivotal plays for in-game broadcasts, in more than 200 countries. This archive will enable Bundesliga to search across its entire history of football footage to provide a more enhanced viewing experience for fans and automate the current manual process of searching and tagging match highlights.

“We are extremely excited to be working alongside AWS to develop the next generation of football viewing experience,” said Christian Seifert, CEO of Bundesliga. “Innovation means challenging the status quo. Working closely with AWS, as one of the most innovative technology companies in the world, significantly enhances the investment we’ve made in innovation over the past two decades, all of which contributes to us being able to deliver a world-class football experience for our fans.”

“As the league with the highest average number of goals per game, and the highest stadium attendance globally, the Bundesliga is one of the most entertaining sports leagues in the world,” says Andy Isherwood, Vice President and Managing Director EMEA, Amazon Web Services, Inc. “We are thrilled to work with the Bundesliga and help them use cloud technology to give football fans around the world a more engaging match day experience and look forward to helping them leverage our deep portfolio of ML and AI services so they can deliver even greater insight into the world’s favourite game.”

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