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Why sales force needs automation

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Sales force automation software (SFA) is designed to eliminate several of the necessary, but time-consuming tasks associated with selling, and is also a great tool to deliver better results, writes QUINTON PIENAAR, CEO of Agilitude.

Your brand is no longer just a visual symbol; it represents the ethos of your entire business, including your products and services, the experiences customers have with these and the people selling them. In the rapidly rising digital economy, sales people need technology to work harder for them, to make knowing and understanding the customer easier, as well as streamlining the sales process as much as possible.

Meet sales force automation software (SFA), the answer to so many sales peoples’ woes. Designed to eliminate several of the necessary, but time-consuming tasks associated with selling, sales force automation is the perfect tool to deliver better results.

Research house, the Aberdeen Group reported that best-in-class adopters of SFA systems saw their deals increase in size by an average of 27%. In addition, these top SFA adopters decreased the sales cycle by 16% and cut the time-to-quota by 15%. Using SFA systems, these organisations’ customers’ revenue – and, therefore, buying power – grew 26%, while their sales administrative time was slashed by 14%.

A centralised, automated business software solution designed specifically for sales professionals can eliminate much of the monotonous, repetitive administrative work, freeing up salespeople to do what they do best – sell!

Here are 7 reasons why you need salesforce automation:

·         Coach and mentor the team to success. SFA will assist with developing an account strategy, structure and provide frequent feedback.

·         Set objectives and demonstrate how the team is achieving these goals.

·         Help with knowledge. Assist sales people to have a better understanding of the product, know your competition, and know your customer.

·         Make it repeatable. Embed the process into systems to make it easy for sales people to perform consistently.

·         Provide the tools to do the above. Use a CRM system that enables you to plan your account strategy, log activities, put the customer at the centre of what you do, while collating all the important information. It ensures that you are able to use your best people at the right time and sell together.

·         Capture your sales success (win plan) and loses (loss review) to allow others team members to learn and improve

·         Ask for referrals. Ask customers to refer you to others that may benefit from what you do. Capture these relationships so you can track it and use the network.

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Welcome to world of 2099

The world of 2099 will be unrecognisable from the world of today, but it can be predicted, says one visionary. ARTHUR GOLDSTUCK met him in Singapore.

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Futuristic structures tower over the landscape. Giant, alien-looking trees light up with dazzling colours amid the hundreds of plant species that grow up their trunks. Cosmetic stores sell their wares via public touch-screens, with products delivered instantly in drawers below the screens.

This is not a vision of the future. It is a sample of Singapore today. But it is also an inkling of the world we may all experience in the future.

Singapore was the venue, last week, of the World Cities Summit, where engineers, politicians, investors and visionaries rubbed shoulders as they talked about the strategies and policies that would enhance urban living in the future.

As part of the Summit, global payment technologies leader Mastercard hosted a small media briefing by one of Singapore’s leading thinkers about the future, Dr Damian Tan, managing director of Vickers Venture Partners. The company’s slogan “We invest in the extraordinary,” offers a small clue to Tan’s perspective.

“We look as far forward as 2099 because, as a venture capital firm, we invest in the long term,” he tells a group of journalists from Africa and the Middle East. “Companies explode in growth because there is value in the future. If there is no growth, they won’t explode.”

The big question that the Smart Cities Summit and Mastercard are trying to help answer is, what will cities look like in the year 2099? Tan can’t give an exact answer, but he offers a framework that helps one approach the question.

“If you want to look at 81 years into the future, and understand the change that will come, you need to double that amount and look into the past. That takes us to 1856. The difference between then and now is the difference you can expect between now and 2099.”

Click here or on the page link below to read on: Page 2: Soldiers and Health in 2099.

  •    Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter on @art2gee and on YouTube

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Street art goes electric

Kaspersky Lab and British street artist D*Face have unveiled the first-ever “art helmet” design at the Formula E finale for electric cars in New York.

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The ‘Save The World’ helmets will be raced by DS Virgin Racing’s drivers, Sam Bird and Alex Lynn, as they traverse the New York street circuit during the final races of the Formula E season.

The announcement signals the first art helmet by a Formula E team, continuing the heritage of art in motorsport and the cybersecurity brand’s commitment to contemporary art, creativity and innovation. D*Face took inspiration from Kaspersky Lab’s tagline, “A Company To Save The World”, and hopes that his colourful work will inspire people to take positive action.

D*Face will announce his first-ever art car design with a custom-made livery for the DS Virgin Racing Team. Its design will be released at the “Art Goes Green” event after Saturday’s race. The helmets and art car are the latest installations in the “Save the World” collection, following a major permanent public mural that was installed in Brooklyn, New York, in May.

D*Face, whose real name is Dean Stockton, said: “It is exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a better future. After all, this is our world and we need to look after it. It will take every one of us to make a real lasting, impactful change. I love the mentality of the DS Virgin Racing Team and that of Formula E by showcasing sport in a way that doesn’t harm the environment, but is still just as exhilarating and fun.

“It is time for us all to stand together and make a change… be that stopping data steals, climate change, plastic waste or using damaging fuels. I want everyone to make a pledge to do one thing that will help make a change.”

As a sponsor of DS Virgin Racing Team, Kaspersky Lab is responsible for protecting the team’s devices against cyber threats. The company sees the technical environment in the global sport of Formula E as the next frontier in furthering its research and development of new technologies to keep vehicles secure in the digital world.

Sylvain Filippi, Managing Director at DS Virgin Racing, said: “The whole team fully supports this great initiative and our thanks got to Kaspersky and D*Face for their collaboration. It’s an honour to have such an innovative artist bring his talents to bear in our team ahead of the season-finale; the car, drivers’ crash helmets and mural all look amazing.”

Aldo Fucelli Pessot del Bo, Head of Global Partnerships and Sponsorships at Kaspersky Lab added: “There is a need for innovation on a global scale, both in contemporary art and in the fast-growing sport of Formula E. Now, for the first time ever, Kaspersky Lab is proudly bringing together the two sectors in an effort to Save the World and unleash creativity, encourage freedom of expression and further innovation.”

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