When South African-educated Chris Froome won his fourth Tour de France cycle race on Sunday, it was an indirect win for local fans. But South Africa will play a far more direct role as the technology behind the race is transformed in the coming years, writes ARTHUR GOLDSTUCK.
When the Tour de France cycling saga ended in Paris on Sunday, more statistics, predictions and analysis had been shared than in any other cycle race in history. A mind-boggling mountain of information, comprising 3-billion data points, allowed fans, teams and the media to analyse the race in ways that were inconceivable just three years ago.
That’s when the race owners, Amaury Sport Organisation (ASO), called in South African company Dimension Data to help it prepare for the future of sports coverage and to meet the growing needs of fans.
“Cycling is trending at the moment all over the globe; people who used to have golf club roof racks now have cycle racks,” says Dimension Data senior marketing manager of Celine Rousseau. “Fans are expecting information for free, right here right now, and watching reruns the next day is not sufficient anymore.
“Fans expect to be able to interact with their favourite riders, and social meida allows them to do that. They are also more interested in the transcendent moment in the race, like a crash or something spectacular happening, rather than the overall race.
“ASO also realised that fans, whether in a stadium or at the side of the road, have become their own little media houses by taking their own short videos of a race and posting it on digital platforms, bypassing ASO’s platforms and not providing the opportunity to get online advertising revenue.”
Dimension Data, now a subsidiary of Japan’s NTT but still referring to itself as a South African company, had less than six months from its first meetings with ASO to delivering a digital platform for the 2015 Tour de France.
It won its own race in style. That year, for the first time, fans were able to view live videos from GoPro devices fitted to bikes, graphics showing live race data, a live-tracking website, and new race data being shared on social media. Most dramatic of all, however, was the broadcast of live speed data on television for the first time in cycling history.
By 2016, video views on digital platforms had climbed to 55-million, from just 6-million two years before. Fast forward to 2017, and Dimension Data introduced complex algorithms that analysed historical and live data to calculate the likelihood of real-time race events. Clearly, this is more than just being the official technology partner of the Tour de France – already a startling achievement for a South African business.
“I have a long history with partners, but this one is very special because it is not only a partner but co-producing the future of digital cycling,” says Yann Le Moenner, CEO of ASO.
The route to that future presents almost as many obstacles as the Tour itself.
Right now, the technology that has already transformed the race comprises a cellphone-sized device fitted to every bike in the race – 198 in the 2017 edition. It includes a battery, GPS receiver and Radio Frequency ID (RFID) transmitter tha tramnsits the location of each bike every second. The information is overlaid on data about the historic performance of each rider – in the race itself and in previous races – along with wind speed and direction, and road gradient.
Initially, there was some concern among some teams that the technology would provide rival teams with too much data about each rider. However, the teams have all come to appreciate the extent to which it has enhanced their preparation for each stage of the race, as well as their ability to adjust tactics almost by the minute.
Now Dimension Data is hoping to go one step further.
“We know the speed, gradient, wind conditions, and size of groups, so we are able to use machine learning to calculate the effort index of each rider,” says Peter Gray, senior director of technology at Dimension Data Global Sports Practice. “For example, an index of 1 means he is still having coffee at the start, and10 means his head is about to explode. Most of the time we see an average effort of 5 out of 10, when they are cruising, and towards end it starts to ramp up.
“It’s something we’ve developed and are testing internally, and starting to bring on line and share as we’re allowed to. We’ve begun sharing predictions around breakaway and stage predictions.
“The thing is that you can’t tell if an effort index of 8.8 means a rider is in strife or fatigued, because we don’t have biometric information. If he’s in great shape he could maintain that for a long time, and it doesn’t give other teams a competitive advantage to know it, as it would if you had biometrics on the ride.”
Biometric measurement would require all riders to wear heart-rate monitors and the like – which most already do, but only for the benefit of their own teams. Teams would resist sharing such data initially, but ultimately it will probably become a feature of the race.
Other possibilities for the future are virtual reality and rider point of view experiences of the race.
It’s been a long ride from the first Tour de France in 1903, when the only form of coverage was a single newspaper. In many ways, then, the event mirrors the evolution of both sports technology and the media. And South African innovation is at the very heart of that evolution.
Win a Poster Heater with Gadget and Takealot.com
This winter Gadget and Takealot.com are giving away three Poster Heaters, which look like posters but become heaters when you plug them in.
Three Gadget readers will each win a unit, valued at R550 each. To enter, follow @GadgetZA and @Takealot on Twitter and tell us on the @GadgetZA account how many Watts the heater consumes.
What’s the big deal about these heaters? Many of us are struggling to keep the balance between soaring electricity costs and the need to keep warm this winter.
However, the recently launched Poster Heater by EasyHeat and distributed in South Africa by Takealot.com is not only one of the most cost effective electric heaters currently on the market, it is also easy to setup and use.
As the name indicates, it is a poster similar to one you would hang on a wall. But, plug it in and it turns into a 300 Watt heater. The Poster Heater isn’t designed to heat hallways or large rooms, but rather smaller ones like a bedroom or a baby’s nursery or a dressing room.
It uses radiant heating, which means that it heats up in a couple of minutes and the heat is directed at the objects or people around it, quickly taking the chill out of the air and providing a comfortable ambient temperature.
The other advantage of radiant heating is that it doesn’t dry out the air like infrared or gas heaters. Users also don’t have to worry about their children or pets getting too close to it because, even though it gets hot, it can be touched.
To enter the competition follow the steps below:
Competition entry details:
3. The competition closes on 31 July 2018.
4. Winners will be notified via Twitter on 1 August and Takealot.com will be in touch to organise delivery.
5. The competition is only open to South African residents.
Deezer to host Hotstix’s Mandela tribute playlist
Deezer is celebrating Nelson Mandela on the centenary of his birthday by hosting a tribute playlist created by music legend Sipho “Hotstix” Mabuse.
Mabuse, a legendary figure in African music, first rose to prominence in the 1970s with his band Harari and later developed a name for himself as a solo artist. One of his best known songs was the global hit BurnOut in the 1980s.
The playlist takes the listener on a captivating musical journey through the life of Nelson Mandela. It was compiled by Mabuse, who consulted with Mandela’s family and friends to ensure that the music would be relevant and accurate. The playlist also features commentary by Mabuse, which was recorded in his Soweto home.
“I have tried to tell the story of the music that Madiba loved,” says Mabuse. “The Playlist excludes the time in prison obviously, as Madiba would not have had exposure to music in that time. We have focused on the music we know he loved before and after that period. This recording was really an emotional journey for me, but an incredible opportunity to document these memories.”
The playlist features the music the young Mandela loved, such as The Manhattan Brothers, Solomon Linda, Brenda Fassie and Miriam Makeba. It includes struggle songs from Chicco, Johnny Clegg, Hugh Masekela and Yvonne Chaka Chaka. The playlist also includes Mandela by Zahara, one of the younger artists who caught Madiba’s ear.
Mabuse also offers stories of his own songs, such as Shikisha, a song greatly beloved by the former President.
“I was delighted to share my thoughts and hope the listeners enjoyed the musical journey,” says Mabuse. “Madiba did enjoy music immensely and we all have a purpose wherever we are in the world to celebrate culture and to learn from different cultures and music forms and styles.”
This playlist was inspired by the Nelson Mandela 100 campaign, calling on corporates and individuals to act as sources of inspiration and engage in conversation and action.