Infinity recycling – an idea produced by circular economy thinking may just become the norm, especially as our economy is run by a ‘take-make-dispose’ approach that generates a huge amount of waste, writes TIM PLENDERLEITH of Aurecon.
Who ever said ‘happily ever after’ was just the stuff of fairytales?
These days those words are written into the soles of Lionel Messi’s cleats. (Or at least, that’s the idea.) The “Sport Infinity” range by sports apparel company Adidas uses worn-out cleats and, by combining them with scrap materials from other industries, reimagines them into high quality new shoes. “The football boots of the future could contain everything from carbon used in aircraft manufacturing to fibres of the boots that scored during the World Cup,” Adidas said in a statement.
It’s called infinity recycling – one of the many good ideas wrought by circular economy thinking – and it may just be the Sunday game norm someday.
With three billion new middle-class consumers expected to enter global markets in the next 15 years, we can expect three billion more hungry appetites for the resources and infrastructure required to meet their lifestyle demands.
Currently, our economy is run by a ‘take-make-dispose’ linear approach that generates a breathtaking amount of waste. According to Richard Girling’s book Rubbish!, 90% of the raw materials used in manufacturing don’t even make it out the factory doors, while 80% of products made are thrown away within the first six months of their life cycle. The resource crunch is more like a suffocation, with our incriminating fingerprints all over the planet’s throat. The extractive industry’s approach is unsustainable – raw materials are being depleted quicker than they can regenerate.
The circular economy may be a highly practical solution to our planet’s burgeoning woes. The idea behind a circular economy is to rethink and redesign the way we make stuff. Rather than ditching your worn-out old jeans, send them into the factory for recycling and upgrade to a new pair. Done with your old iPhone 5? Reconsider buying the Puzzlephone, which can be easily disassembled, repaired and upgraded over a ten-year lifespan.
In the circular economy, products are not downgraded, as they are in recycling, but reimagined to infuse the same, if not more, value back into the system. Basically, there’s no such thing as waste in a circular system – all waste bears the raw materials to become something else. By finding fresh, creative ways to use the same resources, a one-way death march to unsustainable collapse is inadvertently avoided.
Could we halt the downward spiral by using waste to solve the waste crisis?
With McKinsey rolling out projections as high as $1 trillion to gain from a closed-loop economy, circularity seems to have our ‘thumbs up’ in principle. The truth is however, we are a far cry from adopting its practical reality in our design-distribution streams. So how will we get there? If the circular economy is indeed the way of the future, what needs to change now to usher it in? Could the circular economy define the end of the extractive industry as we know it?
We have to believe in a new buying power
The Kingfisher Group has much to say on the future shift in consumerism, and they’re using power tools to say it. Rather than buying that drill that is used on average six minutes in a year, why not rent it for the day? Surely it would be better value for money on that rare occasion when a hinge is loose?
Their company, along with others like Mud Jeans and Philips, are paving the way for new ideology and design around products and how we relate to them. Consumerism is moving to stewardship, with the emphasis on service over product acquisition. So, in other words, the ‘pay per use’ contractual agreements associated with smartphones could extend to washing machines, DIY equipment or even Levi jeans. Access, not ownership, to a product will be the new trading power. This will launch fantastic new intelligent systems to undergird the process.
But it will firstly require a good deal of unlearning and open-mindedness for us who have been immersed in linear thinking.
We have to up our game
Within the former linear structure, sales were the success markers. Manufacturing and design simply had to align just enough to make the product sparkle, shine and ultimately sell. They didn’t have to consider the total fossil fuel emission of production or its biodegradability in landfill. The product’s recyclability was not in question. It was only the swipe of the credit card.
A circular economy, however, is really complex. It accounts for a product’s entire life cycle in its design. Systems-level redesign and skills we haven’t yet imagined will be needed in order to recall, repair and reincarnate products into an upgraded former self. Rapid innovation will generate IoT platforms and seamless technologies into new services and product offerings.
The need for ongoing research and development will drive STEM (Science, Technology, Engineering, Mathematics) disciplines. We need to prepare for these complexities, so that the added layers of life cycles are anticipated in tomorrow’s briefs and an egg-on-face situation is narrowly averted.
We have to collaborate
Circular solutions will only realise sustainable, future-proofed ecosystems if everybody is on board. Perhaps even more important than the engineers and designers, governance and regulation are crucial in endorsing these processes. Redesigning supply chains and business models require robust round-table discussions between businesses, universities, social groups and policymakers.
Initiatives such as the Ellen MacArthur Foundation’s Circular Economy 100 embraces this idea that closed-loop ambitions can never be achieved by working in isolation. This group ties together supply chain leaders, industries and geographies. From designers to academics, CEOs to city mayors, people are locking heads and sharing their complementary expertise. The result of which is a more effective and holistic solution that generates wins for both the planet and our pockets.
Linear thinking can’t meet the needs of the emerging circular economy. However, all is not lost. Draw a straight line long enough and it would actually envelop the globe, paradoxically making a circle. What we need is linear thinkers to be open-minded to extrapolate their thinking out far enough in order to, ultimately, draw the same conclusion – that a circular approach is actually where all roads lead. Going forward, drawing circles around our consumer behaviour may be the best way to draw the line.
* Tim Plenderleith, Market Director for Manufacturing at Aurecon.
Now download a bank account
Absa has introduced an end-to-end account opening for new customers, through the Absa Banking App, which can be downloaded from the Android and Apple app stores. This follows the launch of the world first ChatBanking on WhatsApp service.
This “download your account” feature enables new customers to Absa, to open a Cheque account, order their card and start transacting on the Absa Banking App, all within minutes, from anywhere and at any time, by downloading it from the App stores.
“Overall, this new capability is not only expected to enhance the customer’s digital experience, but we expect to leverage this in our branches, bringing digital experiences to the branch environment and making it easier for our customers to join and bank with us regardless of where they may be,” says Aupa Monyatsi, Managing Executive for Virtual Channels at Absa Retail & Business Banking.
“With this innovation comes the need to ensure that the security of our customers is at the heart of our digital experience, this is why the digital onboarding experience for this feature includes a high-quality facial matching check with the Department of Home Affairs to verify the customer’s identity, ensuring that we have the most up to date information of our clients. Security is supremely important for us.”
The new version of the Absa Banking App is now available in the Apple and Android App stores, and anyone with a South African ID can become an Absa customer, by following these simple steps:
- Download the Absa App
- Choose the account you would like to open
- Tell us who you are
- To keep you safe, we will verify your cell phone number
- Take a selfie, and we will do facial matching with the Department of Home Affairs to confirm you are who you say you are
- Tell us where you live
- Let us know what you do for a living and your income
- Click Apply.
How we use phones to avoid human contact
A recent study by Kaspersky Lab has found that 75% of people pick up their connected device to avoid conversing with another human being.
Connected devices are becoming essential to keeping people in contact with each other, but for many they are also a much-needed comfort blanket in a variety of social situations when they do not want to interact with others. A recent survey from Kaspersky Lab has confirmed this trend in behaviour after three-quarters of people (75%) admitted they use a device to pretend to be busy when they don’t want to talk to someone else, showing the importance of keeping connected devices protected under all circumstances.
Imagine you’ve arrived at a bar and you’re waiting for your date. The bar is busy, and people are chatting all around you. What do you do now? Strike up a conversation with someone you don’t know? Grab your phone from your pocket or handbag until your date arrives to keep yourself busy? Why talk to humans or even make eye-contact with someone else when you can stare at your connected device instead?
The truth is, our use of devices is making it much easier to avoid small talk or even be polite to those around us, and new Kaspersky Lab research has found that 72% of people use one when they do not know what to do in a social situation. They are also the ‘go-to’ distraction for people even when they aren’t trying to look busy or avoid someone’s eye. 46% of people admit to using a device just to kill time every day and 44% use it as a daily distraction.
In addition to just being a distraction, devices are also a lifeline to those who would rather not talk directly to another person in day-to-day situations, to complete essential tasks. In fact, nearly a third (31%) of people would prefer to carry out tasks such as ordering a taxi or finding directions to where they need to go via a website and an app, because they find it an easier experience than speaking with another person.
Whether they are helping us avoid direct contact or filling a void in our daily lives, our constant reliance on devices has become a cause for panic when they become unusable. A third (34%) of people worry that they will not be able to entertain themselves if they cannot access a connected device. 12% are even concerned that they won’t be able to pretend to be busy if their device is out of action.
Dmitry Aleshin, VP for Product Marketing, Kaspersky Lab said, “The reliance on connected devices is impacting us in more ways than we could have ever expected. There is no doubt that being connected gives us the freedom to make modern life easier, but devices are also vital to help people get through different and difficult social situations. No matter what your ‘connection crutch’ is, it is essential to make sure your device is online and available when you need it most.”
To ensure your device lifeline is always there and in top health – no matter what the reason or situation – Kaspersky Security Cloud keeps your connection safe and secure:
· I want to use my device while waiting for a friend – is it secure to access the bar’s Wi-Fi?
With Kaspersky Security Cloud, devices are protected against network threats, even if the user needs to use insecure public Wi-Fi hotspots. This is done through transferring data via an encrypted channel to ensure personal data safety, so users’ devices are protected on any connection.
· Oh no! I’m bored but my phone’s battery is getting low – what am I going to do?
Users can track their battery level thanks to a countdown of how many minutes are left until their device shuts down in the Kaspersky Security Cloud interface. There is also a wide-range of portable power supplies available to keep device batteries charged while on-the-go.
· I’ve lost my phone! How will I keep myself entertained now?
Should the unthinkable happen and you lose or have your phone stolen, Kaspersky Security Cloud can track and protect your device from data breaches, for complete peace of mind. Remote lock and locate features ensure your device remains secure until you are reunited.