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This is how Pokemon Go is aligned to health goals

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Pokemon Go game has finally been launched in South Africa – offering possibilities in terms of encouraging fitness, particularly among the youth, as players take to walking or running in an effort to “catch em all”, writes DEBBIE VALENTINI of Agility Health.

The game uses a player’s physical location to reveal hidden Pokemons, which are animated fantasy animal characters, on the game’s map interface. Even before the game’s official release in South Africa, scores of players could already be seen walking around searching for nearby characters.

Pokemon Go’s potential for encouraging physical activity has piqued the interest of Zurreal, the health, wellbeing and financial services partner to all Resolution Health Medical Scheme members. At Zurreal we are all about rewarding members for healthy behaviours, and we support any development that may promote exercise.

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Pokemon Go is a case in point because catching the game’s characters during daily workout activities, such as walking, running or even cycling, can make getting and staying in shape much more fun.

People have been making the most of their lunch breaks by going in search of Pokemon, and even a short, brisk lunchtime walk can contribute to fitness – especially when it becomes a regular part of one’s routine. Furthermore, incorporating regular exercise into your day can improve concentration and refocus the mind for improved productivity in the workplace.

One aspect of the game, which incorporates augmented reality technology, is that certain real-world locations serve as digital “Pokestops”, where players can collect bonus items that make the game easier.

One of the items that can be picked up is an egg that hatches after a player has walked a distance of 2km, 5km or 10km, revealing another character to be added to the player’s collection. Pokemon eggs are a great way to reward yourself if you have goals to cover a particular distance in your morning cardiac exercise.

Incubate a 5km egg at the start of your run, and you can be assured that you will be rewarded with a surprise Pokemon for your efforts at the end of it. Even better, the eggs with longer distance goals typically give better quality Pokemon.

As Zurreal, we appreciate the importance of rewards, but we know that people are sometimes tempted to ruin their healthy gains by rewarding themselves with unhealthy food treats or expensive luxuries when they meet their daily fitness goals. It should be remembered, however, that this could add feelings of guilt or stress, and counteract the benefits of the exercise.

The Zurreal Platinum rewards programme gives members up to R13 400 in cash back each year to incentivise regular exercise, taking care of their health, and participating in outdoor sporting events. These rewards are tallied up quarterly, and so Pokemon Go is a perfect complement to the Zurreal programme as it offers instant gratification.

Not only are players getting more exercise, Pokemon Go appears to be creating more opportunities for players to socialise in the real world. It may be something of a stereotype, but some young people who identify as gamers may be more comfortable interacting online than ‘irl’ – that is a gaming language acronym for ‘in real life’.

Pokemon Go players can load Pokemon ‘lures’ at Pokestops and everyone in the vicinity can benefit from these. For half an hour, more Pokemon spawn at that location than usual and players flock to these areas.

Real-world locations that are game attractions appear to be bringing Pokemon fans together, where they can connect with peers and discuss the game, strategies and other points of common interest. It is easy to spot fellow players and the game is an obvious conversation-starter, making social interaction less stressful for reserved individuals.

We would, however, like to remind players to exercise due caution and consider ‘stranger danger’ when engaging with any new acquaintances or before rushing off to a Pokestop that is ‘luring’ Pokemon.

We have heard reports in other countries of criminals using these digital lures to catch victims rather than Pokemon. Criminals may set lures at Pokestops in poorly lit, lonely areas, for example, and attack unsuspecting fans that show up to catch the Pokemon characters. Remember that the mobile phones the game is played on often have significant value, which makes this an attractive scheme for criminals.

It is important that players make smart decisions and stay vigilant to avoid becoming a target. By following a few simple safety tips and avoiding ‘stranger danger’, the game can be safe and fun while simultaneously encouraging fitness.

Tips for staying safe while playing Pokemon Go:

  • Never visit Pokestops after dark, in poorly lit or unsecure areas. Rather stick to busy, well-lit areas and do not go alone.
  • Do not exchange personal information with strangers
  • Do not leave open, public areas with a stranger to go somewhere else – staying in well populated locations can make is more difficult for criminals to target you.
  • Do not provide lifts to anyone you just met.
  • Remember that all the normal rules apply to making new friends while playing Pokemon Go. Although it can feel like you share a deep connection through your love of the game, fellow players may have more sinister motives, such as trying to “catch” you or your valuables.
  • If a situation feels unsafe – trust your instincts and leave. If you are alone, call a family member or nearby friend, let them know where you are and that you feel unsafe. Tell them where you are planning to go and how you are planning to get there. Head for the nearest busy public place, and if the stranger is not following you, head home or to another safe locate.

* Debbie Valentini, GM of Marketing, Communications and Rewards at Agility Health

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Rain, Telkom Mobile, lead in affordable data

A new report by the telecoms regulator in South Africa reveal the true consumer champions in mobile data costs

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The latest bi-annual tariff analysis report produced by the Independent Communications Authority of South Africa (ICASA) reveals that Telkom Mobile data costs for bundles are two-thirds lower than those of Vodacom and MTN. On the other hand, Rain is half the price again of Telkom. 

The report focuses on the 163 tariff notifications lodged with ICASA during the period 1 July 2018 to 31 December 2018.

“It seeks to ensure that there is retail price transparency within the electronic communications sector, the purpose of which is to enable consumers to make an informed choice, in terms of tariff plan preferences and/or preferred service providers based on their different offerings,” said Icasa.

ICASA says it observed the competitiveness between licensees in terms of the number of promotions that were on offer in the market, with 31 promotions launched during the period. 

The report shows that MTN and Vodacom charge the same prices for a 1GB and a 3GB data bundle at R149 and R299 respectively.  On the other hand, Telkom Mobile charges (for similar-sized data bundles) R100 (1GB) and R201 (3GB). Cell C discontinued its 1GB bundle, which was replaced with a 1.5GB bundle offered at the same price as the replaced 1GB data bundle at R149. 

Rain’s “One Plan Package” prepaid mobile data offering of R50 for a 1GB bundle remains the most affordable when compared to the offers from other MNOs (Mobile Network Operators) and MVNOs (Mobile Virtual Network Operators).  

“This development should have a positive impact on customers’ pockets as they are paying less compared to similar data bundles and increases choice,” said Icasa.

The report also revealed that the cost of out-of-bundle data had halved at both MTN and Vodacom, from 99c per Megabyte a year ago to 49c per Megabyte in the first quarter of this year. This was still two thirds more expensive than Telkom Mobile, which has charged 29c per Megabyte throughout this period (see graph below).

Meanwhile, from having positioned itself as consumer champion in recent years, Cell C has fallen on hard times, image-wise: it is by far the most expensive mobile network for out-of-bundle data, at R1.10 per Megabyte. Its prices have not budged in the past year.

The report highlights the disparities between the haves and have-nots in the dramatically plummeting cost of data per Megabyte as one buys bigger and bigger bundles on a 30-day basis (see graph below).

For 20 Gigabyte bundles, all mobile operators are in effect charging 4c per Megabyte. Only at that level do costs come in at under Rain’s standard tariffs regardless of use.

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Qualcomm wins 5G as Apple and Intel cave in

A flurry of announcements from three major tech players ushered in a new mobile chip landscape, wrItes ARTHUR GOLDSTUCK

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Last week’s shock announcement by Intel that it was canning its 5G modem business leaves the American market wide open to Qualcomm, in the wake of the latter winning a bruising patent war with Apple.

Intel Corporation announced its intention to “exit the 5G smartphone modem business and complete an assessment of the opportunities for 4G and 5G modems in PCs, internet of things devices and other data-centric devices”.

Intel said it would also continue to invest in its 5G network infrastructure business, sharpening its focus on a market expected to be dominated by Huawei, Nokia and Ericsson.

Intel said it would continue to meet current customer commitments for its existing 4G smartphone modem product line, but did not expect to launch 5G modem products in the smartphone space, including those originally planned for launches in 2020. In other words, it would no longer be supplying chips for iPhones and iPads in competition with Qualcomm.

“We are very excited about the opportunity in 5G and the ‘cloudification’ of the network, but in the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan. “5G continues to be a strategic priority across Intel, and our team has developed a valuable portfolio of wireless products and intellectual property. We are assessing our options to realise the value we have created, including the opportunities in a wide variety of data-centric platforms and devices in a 5G world.”

The news came immediately after Qualcomm and Apple issued a joint announced of an agreement to dismiss all litigation between the two companies worldwide. The settlement includes a payment from Apple to Qualcomm, along with a six-year license agreement, and a multiyear chipset supply agreement.

Apple had previously accused Qualcomm of abusing its dominant position in modem chips for smartphones and charging excessive license fees. It ordered its contract manufacturers, first, to stop paying Qualcomm for the chips, and then to stop using the chips altogether, turning instead to Intel.
With Apple paying up and Intel pulling out, Qualcomm is suddenly in the pound seats. It shares hit their highest levels in five years after the announcements.

Qualcomm said in a statement: “As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.”

Meanwhile, Strategy Analytics released a report on the same day that showed Ericsson, Huawei and Nokia will lead the market in core 5G infrastructure, namely Radio Access Network (RAN) equipment, by 2023 as the 5G market takes off. Huawei is expected to have the edge as a result of the vast scale of the early 5G market in China and its long term steady investment in R&D. According to a report entitled “Comparison and 2023 5G Global Market Potential for leading 5G RAN Vendors – Ericsson, Huawei and Nokia”, two outliers, Samsung and ZTE, are expected to expand their global presence alongside emerging vendors as competition heats up.

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