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This is how Pokemon Go is aligned to health goals

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Pokemon Go game has finally been launched in South Africa – offering possibilities in terms of encouraging fitness, particularly among the youth, as players take to walking or running in an effort to “catch em all”, writes DEBBIE VALENTINI of Agility Health.

The game uses a player’s physical location to reveal hidden Pokemons, which are animated fantasy animal characters, on the game’s map interface. Even before the game’s official release in South Africa, scores of players could already be seen walking around searching for nearby characters.

Pokemon Go’s potential for encouraging physical activity has piqued the interest of Zurreal, the health, wellbeing and financial services partner to all Resolution Health Medical Scheme members. At Zurreal we are all about rewarding members for healthy behaviours, and we support any development that may promote exercise.

pokemon-go-logo

Pokemon Go is a case in point because catching the game’s characters during daily workout activities, such as walking, running or even cycling, can make getting and staying in shape much more fun.

People have been making the most of their lunch breaks by going in search of Pokemon, and even a short, brisk lunchtime walk can contribute to fitness – especially when it becomes a regular part of one’s routine. Furthermore, incorporating regular exercise into your day can improve concentration and refocus the mind for improved productivity in the workplace.

One aspect of the game, which incorporates augmented reality technology, is that certain real-world locations serve as digital “Pokestops”, where players can collect bonus items that make the game easier.

One of the items that can be picked up is an egg that hatches after a player has walked a distance of 2km, 5km or 10km, revealing another character to be added to the player’s collection. Pokemon eggs are a great way to reward yourself if you have goals to cover a particular distance in your morning cardiac exercise.

Incubate a 5km egg at the start of your run, and you can be assured that you will be rewarded with a surprise Pokemon for your efforts at the end of it. Even better, the eggs with longer distance goals typically give better quality Pokemon.

As Zurreal, we appreciate the importance of rewards, but we know that people are sometimes tempted to ruin their healthy gains by rewarding themselves with unhealthy food treats or expensive luxuries when they meet their daily fitness goals. It should be remembered, however, that this could add feelings of guilt or stress, and counteract the benefits of the exercise.

The Zurreal Platinum rewards programme gives members up to R13 400 in cash back each year to incentivise regular exercise, taking care of their health, and participating in outdoor sporting events. These rewards are tallied up quarterly, and so Pokemon Go is a perfect complement to the Zurreal programme as it offers instant gratification.

Not only are players getting more exercise, Pokemon Go appears to be creating more opportunities for players to socialise in the real world. It may be something of a stereotype, but some young people who identify as gamers may be more comfortable interacting online than ‘irl’ – that is a gaming language acronym for ‘in real life’.

Pokemon Go players can load Pokemon ‘lures’ at Pokestops and everyone in the vicinity can benefit from these. For half an hour, more Pokemon spawn at that location than usual and players flock to these areas.

Real-world locations that are game attractions appear to be bringing Pokemon fans together, where they can connect with peers and discuss the game, strategies and other points of common interest. It is easy to spot fellow players and the game is an obvious conversation-starter, making social interaction less stressful for reserved individuals.

We would, however, like to remind players to exercise due caution and consider ‘stranger danger’ when engaging with any new acquaintances or before rushing off to a Pokestop that is ‘luring’ Pokemon.

We have heard reports in other countries of criminals using these digital lures to catch victims rather than Pokemon. Criminals may set lures at Pokestops in poorly lit, lonely areas, for example, and attack unsuspecting fans that show up to catch the Pokemon characters. Remember that the mobile phones the game is played on often have significant value, which makes this an attractive scheme for criminals.

It is important that players make smart decisions and stay vigilant to avoid becoming a target. By following a few simple safety tips and avoiding ‘stranger danger’, the game can be safe and fun while simultaneously encouraging fitness.

Tips for staying safe while playing Pokemon Go:

  • Never visit Pokestops after dark, in poorly lit or unsecure areas. Rather stick to busy, well-lit areas and do not go alone.
  • Do not exchange personal information with strangers
  • Do not leave open, public areas with a stranger to go somewhere else – staying in well populated locations can make is more difficult for criminals to target you.
  • Do not provide lifts to anyone you just met.
  • Remember that all the normal rules apply to making new friends while playing Pokemon Go. Although it can feel like you share a deep connection through your love of the game, fellow players may have more sinister motives, such as trying to “catch” you or your valuables.
  • If a situation feels unsafe – trust your instincts and leave. If you are alone, call a family member or nearby friend, let them know where you are and that you feel unsafe. Tell them where you are planning to go and how you are planning to get there. Head for the nearest busy public place, and if the stranger is not following you, head home or to another safe locate.

* Debbie Valentini, GM of Marketing, Communications and Rewards at Agility Health

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CES: So long, and thanks for all the beer!

Last week, the Las Vegas expo showed off its fun side with state-of-the-art technologies for enjoying beer, writes BRYAN TURNER

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From craft beer-making machines to robots that pour beer, CES had more beer than usual in Las Vegas last week. And even free beer if you found the right stand. Stampede’s saloon-style booth offered beer to visitors who tried out its latest drones, virtual reality, and other gaming products. No beer tech, though.

Here are some of the beer technologies that stood out:

LG HomeBrew – Craft beer made at home

LG’s HomeBrew craft beer-making machine,  debuted at CES 2019, brings the brewing process home thanks to single-use capsules,  a self-cleaning feature, and an algorithm optimised for fermentation. 

Like a Nespresso coffee machine, the beer maker uses capsules, which contain malt, yeast, hop oil and flavouring. At the press of a button, LG HomeBrew automates the whole procedure from fermentation and carbonation to ageing. A companion app lets users check HomeBrew’s status at any time during the process, from their handsets.

The beer machine not only offers a simple way to make craft beer, but also enhances the quality of beer it makes. The fermentation algorithm intelligently controls the fermenting process with precise temperature and pressure control. It automatically sanitises itself, using nothing more than hot water, ensuring everything is hygienically clean for the next batch.

Designed with discerning beer lovers in mind, HomeBrew allows for in-home production of batches of more than 4 litres of beer in a variety of styles. The following five distinctive, flavoured beers are available now: 

  • Hoppy American IPA
  • Golden American Pale Ale
  • Full-bodied English Stout
  • Zesty Belgian-style Witbier
  • Dry Czech Pilsner

The only catch? It takes about two weeks to make, depending on the beer type.

“LG HomeBrew is the culmination of years of home appliance and water purification technologies that we’ve developed over the decades,” said Dan Song, president of LG Electronics Home Appliance & Air Solutions Company. “Homebrewing has grown at an explosive pace, but there are still many beer lovers who haven’t taken the jump because of the barriers to entry, like complexity, and these are the consumers we think will be attracted to LG HomeBrew.”

Click here to read about the party speaker that holds beer and robots that pour beer.

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CES: Alienware gets Legend-ary

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At CES in Las Vegas last week, Dell’s Alienware released a family of high-end, thin, light, and affordable machines for both amateur and professional gamers – and a new identity.

Alienware marked CES 2019 as a brand milestone with the debut of a new design identity, Alienware Legend. It aims to set a new bar of excellence for what gamers want most – performance and function. Alienware says it evaluated multiple concepts and chose one that was the biggest and boldest departure from its current look.

Alienware Legend, says the company, stays true to the brand’s core design tenets, taking cues from its deep roots in sci-fi culture and its early industrial designs, to distinguish the brand from the rest of the industry. The new Legend design is optimised with cutting-edge thermal cooling technology to achieve and sustain overclocking power, improved AlienFX lighting, and ultra-thin screen borders. It also unveiled a new “three-knuckle hinge” design that reduces the overall dimension while creating a stronger assembly, all combining to yield a better gaming experience.

“We’re excited to come to this year’s CES with some truly groundbreaking products, next-gen software and strategic partnerships that will bring more people to experience PC gaming and advance the industry,” said Frank Azor, vice president and general manager of Alienware. “The legend design answers the call for more and better from our gaming community, and the new G Series laptops will make PC gaming even more accessible to those looking for high-performance gaming at a cost they can appreciate.”

Click here to read about Alienware Legend in action with the Area-51m and m-series laptops

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