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Sony makes a Premium bet

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With every new flagship phone, Sony Mobile reminds the market that it is still a technology force. The XZ Premium is the latest example, writes ARTHUR GOLDSTUCK

Sony is the brand that just won’t go away. Every time Apple, Samsung or Huawei releases a new phone that threatens to sweep away all the minnows of the smartphone market, Sony Mobile pops up with a device that says, “We’re still here.”

So it was that the annual showcase of the latest in gadgetry, Mobile World Congress in Barcelona earlier this year, saw the brand muscle in amid the big unveils, like the new Nokia 3310 and Huawei P10.

To rise above the noise at an event like that – close to 100 000 people attend, and more than 2 000 exhibitors push the hype to a frenzy – a product has to have something special.

Sony came up with a new flagship phone called the Xperia XZ Premium, but if it had been merely “its most ground-breaking smartphone to date”, as a press release bizarrely crowed at the time, it would have vanished along with every other brand’s most ground-breaking hype.

Rather, it had one of the best differentiators of the show. To quote Sony Mobile: “a camera so advanced it captures motion that the human eye can’t see”.

The Sony camera heritage has been a hallmark of the Xperia range for some time, always positioning the top-of-the-range models among the best camera phones in the world. Gradually, the phone is catching up to the capabilities of dedicated compact cameras, like the Sony ‘α’ and Cyber-shot models, by embedding the technology used in those devices.

The result is the new Motion Eye camera system, which features the Exmor RS sensor built into premium compact cameras. The more conventional benefits are that it provides five times faster image scanning and data transfer, but that alone would not be enough to differentiate it.

The highlight of the device is that it records video in 960 frames per second, and combines this with an ultra-slow motion video playback function that it claims to be four times slower than other smartphones. This means that, in ideal conditions, the phone can capture high-speed action, and then freeze individual frames of movement that would not have been visible with the naked eye.

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Not many phones cam make a virtue of being both the fastest and the slowest.

“It’s a first of its kind,” says Sony Mobile country manager for South Africa, Christian Haghofer. “It shows Sony’s technology leadership, its innovation leadership, and its ability to be first in the market. Being able to perform that on a mobile phone, and see things never seen before on a phone, means it is getting very close to professional cameras.”

The still camera is almost as impressive, with a feature called Plus Predictive Capture that automatically starts buffering images when it detects motion before the user presses the button. That means that if one, for example, missed the baby’s smile by a micro-second, one could find that moment from a selection of four shots taken a second before the button was clicked.

The camera has a 19 megapixel high-resolution sensor and, claims Sony, 19% larger pixels, “to capture more light and provides exceptional detail and sharp images even in low-light and backlit conditions”. If that’s not enough, the

Xperia XZ Premium is the first smartphone with a 4K HDR (High Dynamic Range, 2160 x 3840) 5.5” display.

It draws on technologies developed for Sony’s Bravia TVs – sadly no longer available in South African appliance stores.  Aside from 4K HDR, it also uses Sony’s Triluminos Display technology, X-Reality for mobile, and Dynamic Contrast Enhancer. While these may sound like marketing padding, each represents an enhancement over traditional imaging technology.

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The phone is powered by the Qualcomm Snapdragon 835 chipset, so that it is potentially able to support virtual reality and augmented reality technologies, as well as LTE mobile broadband of up to 1Gbps – if that ever arrives in South Africa.

The device is also water resistant and dust-proof, and uses Corning Gorilla Glass 5 on both the front and back to reduce scratching and extend its physical life.

It doesn’t come cheap, at a recommended retail price of R15 000. However, that puts it on a par with the flagship devices from Samsung and Apple, and sends the message that it intends to compete directly with them.

It doesn’t mean Sony has abandoned the mid-market or even entry-level smartphone users, says Haghofer:

“For those who can’t afford the Premium, we have launched the XA1 Ultra, which has the same camera as the previous flagship, the Xperia Z5: a 23Mp rear and 16Mp front camera, positioned as a high-quality selfie camera. We’re targeting the urban mass market at a price of R6999 for a phone that is equivalent to the premium handset of two years ago and is now mid-market.

“We’ve extended the lifecycle of entry products, the E5 and XA, bringing that to the market at R1999 and R2999. It’s a critical move from us. We see a decline in disposable income and people spending less money on smartphones, and we want to address that.”

His parting shot is a warning to the dominant brands: “We are going to regain relevance in terms of volume share.”

  • Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Smash hits the
Nintendo Switch

Super Smash Bros. delivers what the fans wanted in the latest “Ultimate” instalment, writes BRYAN TURNER.

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Super Smash Bros. Ultimate, the latest addition to the popular Nintendo Smash series, has landed on the Nintendo Switch with a bang, selling 5-million copies in the first week of its release. The game has been long-anticipated since the console’s release, as many fans consider iy to be a Nintendo staple. And the wait was well worth it.

It features 74 playable fighters, 108 stages, almost 1300 Spirit characters to collect while playing, and a single-player Adventure mode that took about three days (or 28 hours) of gameplay to complete. The game offers far more gameplay than its predecessors, making it the Smash game that gives its players the best bang for their buck.

For those new to the game, the goal is to fight opponents and build up their damage score (draining their health) to knock them off the stage eventually. This makes the game seem chaotic, as many players jump around the platforms as if they were on quicksand, in order to avoid being hit by the other players.

It also services two kinds of players: the competitive and the casual.

Competitive players can be matched on the online service by skill ranking to enjoy playing with similarly high-skilled opponents. This is especially important in e-sports training for the game, and for players wanting to master combos against other human players. The casual gamer is also catered for, with eight-player chaos and button-mashing to see who comes out luckiest. This segment is also important for those wanting to learn how to play.

Training mode is also a place to go for those learning to play. It offers “CPU” players that are graded by intensity to train as a single player to learn a character’s moves, combos and general fighting style. More challenging CPU players can also be used by competitive players to train when there isn’t a Wi-Fi connection available.

Direct Play features in this game, allowing two players with two Switch consoles to play against each other over a direct connection – no Wi-Fi needed. This is especially useful to those who want to have a social gaming element on the go, similar to that of the cable connector of the Gameboy.

Click here to read Bryan Turner review of Super Smash Bros. Ultimate.

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Win Funko Fortnite in Vinyl

Gadget and Gammatek have nine Funko Fortnite figurines to give away.

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A Funko Pop figurine based on a character set is indicative of reaching the heights of pop culture. It is no surprise, then, that the world’s biggest online game, Fortnite, has its own line of Funko Pop figurines. The Funkos are modeled on the characters in game, including Drift, Ragnarok, Dark Vanguard, Volar, Tracera Ops, and Sparkle Specialist.

Now, local Funko distributor Gammatek has released the Fortnite figurines in South Africa. To celebrate, Gadget and Gammatek are giving away a set of three Funko Fortnite figurines to each of three readers (9 figurines in total). To enter, first click on your favourite Funko Pop on the next page and post the Tweet that appears. Then, follow Gadget on Twitter.

You can put the tweet in your own words, but entries must have the competition’s hashtag (#FunkoFortnite) and mention @GadgetZA to be considered valid.

Click here to select the Funko Fortnite character you want to tweet.

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