With every new flagship phone, Sony Mobile reminds the market that it is still a technology force. The XZ Premium is the latest example, writes ARTHUR GOLDSTUCK
Sony is the brand that just won’t go away. Every time Apple, Samsung or Huawei releases a new phone that threatens to sweep away all the minnows of the smartphone market, Sony Mobile pops up with a device that says, “We’re still here.”
So it was that the annual showcase of the latest in gadgetry, Mobile World Congress in Barcelona earlier this year, saw the brand muscle in amid the big unveils, like the new Nokia 3310 and Huawei P10.
To rise above the noise at an event like that – close to 100 000 people attend, and more than 2 000 exhibitors push the hype to a frenzy – a product has to have something special.
Sony came up with a new flagship phone called the Xperia XZ Premium, but if it had been merely “its most ground-breaking smartphone to date”, as a press release bizarrely crowed at the time, it would have vanished along with every other brand’s most ground-breaking hype.
Rather, it had one of the best differentiators of the show. To quote Sony Mobile: “a camera so advanced it captures motion that the human eye can’t see”.
The Sony camera heritage has been a hallmark of the Xperia range for some time, always positioning the top-of-the-range models among the best camera phones in the world. Gradually, the phone is catching up to the capabilities of dedicated compact cameras, like the Sony ‘α’ and Cyber-shot models, by embedding the technology used in those devices.
The result is the new Motion Eye camera system, which features the Exmor RS sensor built into premium compact cameras. The more conventional benefits are that it provides five times faster image scanning and data transfer, but that alone would not be enough to differentiate it.
The highlight of the device is that it records video in 960 frames per second, and combines this with an ultra-slow motion video playback function that it claims to be four times slower than other smartphones. This means that, in ideal conditions, the phone can capture high-speed action, and then freeze individual frames of movement that would not have been visible with the naked eye.
Not many phones cam make a virtue of being both the fastest and the slowest.
“It’s a first of its kind,” says Sony Mobile country manager for South Africa, Christian Haghofer. “It shows Sony’s technology leadership, its innovation leadership, and its ability to be first in the market. Being able to perform that on a mobile phone, and see things never seen before on a phone, means it is getting very close to professional cameras.”
The still camera is almost as impressive, with a feature called Plus Predictive Capture that automatically starts buffering images when it detects motion before the user presses the button. That means that if one, for example, missed the baby’s smile by a micro-second, one could find that moment from a selection of four shots taken a second before the button was clicked.
The camera has a 19 megapixel high-resolution sensor and, claims Sony, 19% larger pixels, “to capture more light and provides exceptional detail and sharp images even in low-light and backlit conditions”. If that’s not enough, the
Xperia XZ Premium is the first smartphone with a 4K HDR (High Dynamic Range, 2160 x 3840) 5.5” display.
It draws on technologies developed for Sony’s Bravia TVs – sadly no longer available in South African appliance stores. Aside from 4K HDR, it also uses Sony’s Triluminos Display technology, X-Reality for mobile, and Dynamic Contrast Enhancer. While these may sound like marketing padding, each represents an enhancement over traditional imaging technology.
The phone is powered by the Qualcomm Snapdragon 835 chipset, so that it is potentially able to support virtual reality and augmented reality technologies, as well as LTE mobile broadband of up to 1Gbps – if that ever arrives in South Africa.
The device is also water resistant and dust-proof, and uses Corning Gorilla Glass 5 on both the front and back to reduce scratching and extend its physical life.
It doesn’t come cheap, at a recommended retail price of R15 000. However, that puts it on a par with the flagship devices from Samsung and Apple, and sends the message that it intends to compete directly with them.
It doesn’t mean Sony has abandoned the mid-market or even entry-level smartphone users, says Haghofer:
“For those who can’t afford the Premium, we have launched the XA1 Ultra, which has the same camera as the previous flagship, the Xperia Z5: a 23Mp rear and 16Mp front camera, positioned as a high-quality selfie camera. We’re targeting the urban mass market at a price of R6999 for a phone that is equivalent to the premium handset of two years ago and is now mid-market.
“We’ve extended the lifecycle of entry products, the E5 and XA, bringing that to the market at R1999 and R2999. It’s a critical move from us. We see a decline in disposable income and people spending less money on smartphones, and we want to address that.”
His parting shot is a warning to the dominant brands: “We are going to regain relevance in terms of volume share.”
Seedstars seeks tech to reverse land degradation in Africa
A new partnership is offering prizes to young entrepreneurs for coming up with innovations that tackle the loss of arable land in Africa.
The DOEN Foundation has joined forces with Seedstars, an emerging market startup community, to launch the DOEN Land Restoration Prize, which showcases solutions to environmental, social and financial challenges that focus on land restoration activities in Africa. Stichting DOEN is a Dutch fund that supports green, socially-inclusive and creative initiatives that contribute to a better and cleaner world.
While land degradation and deforestation date back millennia, industrialization and a rising population have dramatically accelerated the process. Today we are seeing unprecedented land degradation, and the loss of arable land at 30 to 35 times the historical rate.
Currently, nearly two-thirds of Africa’s land is degraded, which hinders sustainable economic development and resilience to climate change. As a result, Africa has the largest restoration opportunity of any continent: more than 700 million hectares (1.7 billion acres) of degraded forest landscapes that can be restored. The potential benefits include improved food and water security, biodiversity protection, climate change resilience, and economic growth. Recognizing this opportunity, the African Union set an ambitious target to restore 100 million hectares of degraded land by 2030.
Land restoration is an urgent response to the poor management of land. Forest and landscape restoration is the process of reversing the degradation of soils, agricultural areas, forests, and watersheds thereby regaining their ecological functionality. According to the World Resources Institute, for every $1 invested in land restoration it can yield $7-$30 in benefits, and now is the time to prove it.
The winner of the challenge will be awarded 9 months access to the Seedstars Investment Readiness Program, the hybrid program challenging traditional acceleration models by creating a unique mix to improve startup performance and get them ready to secure investment. They will also access a 10K USD grant.
“Our current economic system does not meet the growing need to improve our society ecologically and socially,” says Saskia Werther, Program Manager at the DOEN Foundation. “The problems arising from this can be tackled only if a different economic system is considered. DOEN sees opportunities to contribute to this necessary change. After all, the world is changing rapidly and the outlines of a new economy are becoming increasingly clear. This new economy is circular and regenerative. Landscape restoration is a vital part of this regenerative economy and social entrepreneurs play an important role to establish innovative business models to counter land degradation and deforestation. Through this challenge, DOEN wants to highlight the work of early-stage restoration enterprises and inspire other frontrunners to follow suit.”
Applications are open now and will be accepted until October 15th. Startups can apply here: http://seedsta.rs/doen
To enter the competition, startups should meet the following criteria:
- Existing startups/young companies with less than 4 years of existence
- Startups that can adapt their current solution to the land restoration space
- The startup must have a demonstrable product or service (Minimum Viable Product, MVP)
- The startup needs to be scalable or have the potential to reach scalability in low resource areas.
- The startup can show clear environmental impact (either by reducing a negative impact or creating a positive one)
- The startup can show a clear social impact
- Technology startups, tech-enabled startups and/or businesses that can show a clear innovation component (e.g. in their business model)
Also, a specific emphasis is laid, but not limited to: Finance the restoration of degraded land for production and/or conservation purposes; big data and technology to reverse land degradation; resource efficiency optimization technologies, ecosystems impacts reduction and lower carbon emissions; water-saving soil technologies; technologies focused on improving livelihoods and communities ; planning, management and education tools for land restoration; agriculture (with a focus on precision conservation) and agroforestry; clean Energy solutions that aid in the combat of land degradation; and responsible ecotourism that aids in the support of land restoration.
The dark side of apps
Mobile device security threats are on the rise and it’s not hard to see why. In 2019 the number of worldwide mobile phone users is forecast to reach 4.68 billion of which 2.7 billion are smartphone users. So, if you are looking for a target, it certainly makes sense to go where the numbers are. Think about it, unsecured Wi-Fi connections, network spoofing, phishing attacks, ransomware, spyware and improper session handling – mobile devices make for the perfect easy target. In fact, according to Kaspersky, mobile apps are often the cause of unintentional data leakage.
“Apps pose a real problem for mobile users, who give them sweeping permissions, but don’t always check security,” says Riaan Badenhorst, General Manager for Kaspersky in Africa. “These are typically free apps found in official app stores that perform as advertised, but also send personal – and potentially corporate – data to a remote server, where it is mined by advertisers or even cybercriminals. Data leakage can also happen through hostile enterprise-signed mobile apps. Here, mobile malware uses distribution code native to popular mobile operating systems like iOS and Android to spread valuable data across corporate networks without raising red flags.”
In fact, according to recent reports, 6 Android apps that were downloaded a staggering 90 million times from the Google Play Store were found to have been loaded with the PreAMo malware, while another recent threat saw 50 malware-filled apps on the Google Play Store infect over 30 million Android devices. Surveillance malware was also loaded onto fake versions of Android apps such as Evernote, Google Play and Skype.
Considering that as of 2019, Android users were able to choose between 2.46 million apps, while Apple users have almost 1.96 million app options to select from, and that the average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day – it’s easy to see how viral apps take several social media channels by storm.
“In this age where users jump onto a bandwagon because it’s fun or trendy, the Fear of Missing Out (FOMO) can overshadow basic security habits – like being vigilant on granting app permissions,” says Bethwel Opil, Enterprise Sales Manager at Kaspersky in Africa. “In fact, accordingly to a previous Kaspersky study, the majority (63%) of consumers do not read license agreements and 43% just tick all privacy permissions when they are installing new apps on their phone. And this is exactly where the danger lies – as there is certainly ‘no harm’ in joining online challenges or installing new apps.”
However, it is dangerous when users just grant these apps limitless permissions into their contacts, photos, private messages, and more. “Doing so allows the app makers possible, and even legal, access to what should remain confidential data. When this sensitive data is hacked or misused, a viral app can turn a source into a loophole which hackers can exploit to spread malicious viruses or ransomware,” adds Badenhorst.
As such, online users should always have their thinking caps on and be more careful when it comes to the internet and their app habits including:
- Only download apps from trusted sources. Read the reviews and ratings of the apps as well
- Select apps you wish to install on your devices wisely
- Read the license agreement carefully
- Pay attention to the list of permissions your apps are requesting. Only give apps permissions they absolutely insist on, and forgo any programme that asks for more than necessary
- Avoid simply clicking “next” during an app installation
- For an additional security layer, be sure to have a security solution installed on your device
“While the app market shows no signs of slowing down, it is changing,” says Opil. “Consumers download the apps they love on their devices which in turn gives them access to content that is relevant and useful. The future of apps will be in real-world attribution, influenced by local content and this type of tailored in-app experience will lead consumers to share their data more willing in a trusted, premium app environment in exchange for more personalised experiences. But until then, proceed with caution.”