An addiction to social media inspired the smartphone branded by South Africa’s leading hip hop artist, writes ARTHUR GOLDSTUCK.
In his musical career, South Africa’s king of hip hop, Cassper Nyovest, has always beaten his own path. He released his first two albums on his own label, Family Tree. They were massive hits, both reaching Platinum status by selling more than 50 000 units each.
The second of these, entitled Reflioe (his real name), went gold in a single day when he filled the Dome, a 20 000-seat venue north of Johannesburg, by including a copy of the album with every ticket bought. The launch event was part-sponsored by AG Mobile, the local smartphone brand that is also the fastest-growing in South Africa.
That sponsorship started a relationship that will culminate, in the next fortnight, with the release of the first smartphone designed by a South African artist.
“They were keen to empower us as a team,” he said before the unveiling of the phone last week. “We started a conversation around developing a phone I would help design. After a few meetings, we came up with concept of the AG #Hashtag. The reason was that I am addicted to is social media.”
Like AG in the mobile market, Cassper has one of the fastest growing followings in local social media. He has passed the half-million mark on Twitter, is followed by 766 000 people on Instagram, and is close to 2-million Facebook Likes.
His public life is lived through these outlets, which provide him both with a powerful marketing tool and a platform from which to counter media mischief.
“I’ve always been a boy who messed with tech, with cellphones and video games. But I have always been addicted to social media, starting when it was just Mxit, then Facebook, then Twitter. I’ve always been that guy on social media and that’s how we built our brand. Before my music started playing on radio, I already had a big following on social media and it’s really empowered me.”
At times, it’s also attracted the wrong kind of attention when he has treated the reply window like a weapon. But he insists he has toned down.
“I’m just a very honest person and I’m opinionated but I’ve learned to grow more responsible. I came from the streets where I don’t have a boss and can say anything I want. But once I started dealing with other brands, I understood brand association. I’m more calm now and don’t share my opinion as much in public.”
The temptation is always there for artists to leverage social media as a sales platform. Cassper does it only indirectly.
“I’m not like a guerilla marketer in terms of selling music. I don’t ask people to buy my music. I just try to put out good music and convince people to listen. I don’t like to fill up my timeline with price tags.”
The #Hashtag was designed to match the artist’s persona.
“I wanted the phone to stand out when it lies next to other phones on a table. I wanted it to be the phone you see from far. At first everyone was against it being red, but I convinced them. MTN doesn’t usually range red phones. The reason for being red was that it was inspired by one of my favourite shoes, the Nike Yeezy Red October sneakers.”
The shoes also happen to be a collaboration between a hip hop artist and a major brand, in this case Kanye West and Nike.
Cassper made three other demands: “It has to be fast because I’m a very impatient person, so the Internet also has to be fast. It should take good pics because I travel a lot and I like to capture moments. And it has to have serious battery life.”
The result is a 4G phone with a 5.5” display, 13MP rear camera and f/2.4 aperture, 1.5GHz Octa-core processor, and a fast-charging battery.
The founder of AG Mobile, Anthony Goodman, was happy to oblige.
“We were keen to follow the specs Cassper wanted, because it leads to what the consumer wants,” he said. “It wasn’t challenging, because it’s something we wanted to do: we wanted a high speed phone for a social media consumer, and the rest had to follow suit. We all worked together to make sure it happened.”
Legion gets a pro makeover
Lenovo’s latest Legion gaming laptop, the Y530, pulls out all the stops to deliver a sleek looking computer at a lower price point, writes BRYAN TURNER
Gaming laptops have become synonymous with thick bodies, loud fans, and rainbow lights. Lenovo’s latest gaming laptop is here to change that.
The unit we reviewed housed an Intel Core i7-8750H, with an Nvidia GeForce GTX 1060 GPU. It featured dual storage, one bay fitted with a Samsung 256GB NVMe SSD and the other with a 1TB HDD.
The latest addition to the Legion lineup has become far more professional-looking, compared to the previous generation Y520. This trend is becoming more prevalent in the gaming laptop market and appeals to those who want to use a single device for work and play. Instead of sporting flashy colours, Lenovo has opted for an all-black computer body and a monochromatic, white light scheme.
The laptop features an all-metal body with sharp edges and comes in at just under 24mm thick. Lenovo opted to make the Y530’s screen lid a little shorter than the bottom half of the laptop, which allowed for more goodies to be packed in the unit while still keeping it thin. The lid of the laptop features Legion branding that’s subtly engraved in the metal and aligned to the side. It also features a white light in the O of Legion that glows when the computer is in use.
The extra bit of the laptop body facilitates better cooling. Lenovo has upgraded its Legion fan system from the previous generation. For passive cooling, a type of cooling that relies on the body’s build instead of the fans, it handles regular office use without starting up the fans. A gaming laptop with good passive cooling is rare to find and Lenovo has shown that it can be achieved with a good build.
The internal fans start when gaming, as one would expect. They are about as loud as other gaming laptops, but this won’t be a problem for gamers who use headsets.
Click here to read about the screen quality, and how it performs in-game.
Serious about security? Time to talk ISO 20000
By EDWARD CARBUTT, executive director at Marval Africa
The looming Protection of Personal Information (PoPI) Act in South Africa and the introduction of the General Data Protection Regulation (GDPR) in the European Union (EU) have brought information security to the fore for many organisations. This in addition to the ISO 27001 standard that needs to be adhered to in order to assist the protection of information has caused organisations to scramble and ensure their information security measures are in line with regulatory requirements.
However, few businesses know or realise that if they are already ISO 20000 certified and follow Information Technology Infrastructure Library’s (ITIL) best practices they are effectively positioning themselves with other regulatory standards such as ISO 27001. In doing so, organisations are able to decrease the effort and time taken to adhere to the policies of this security standard.
ISO 20000, ITSM and ITIL – Where does ISO 27001 fit in?
ISO 20000 is the international standard for IT service management (ITSM) and reflects a business’s ability to adhere to best practice guidelines contained within the ITIL frameworks.
ISO 20000 is process-based, it tackles many of the same topics as ISO 27001, such as incident management, problem management, change control and risk management. It’s therefore clear that if security forms part of ITSM’s outcomes, it should already be taken care of… So, why aren’t more businesses looking towards ISO 20000 to assist them in becoming ISO 27001 compliant?
The link to information security compliance
Information security management is a process that runs across the ITIL service life cycle interacting with all other processes in the framework. It is one of the key aspects of the ‘warranty of the service’, managed within the Service Level Agreement (SLA). The focus is ensuring that the quality of services produces the desired business value.
So, how are these standards different?
Even though ISO 20000 and ISO 27001 have many similarities and elements in common, there are still many differences. Organisations should take cognisance that ISO 20000 considers risk as one of the building elements of ITSM, but the standard is still service-based. Conversely, ISO 27001 is completely risk management-based and has risk management at its foundation whereas ISO 20000 encompasses much more
Why ISO 20000?
Organisations should ask themselves how they will derive value from ISO 20000. In Short, the ISO 20000 certification gives ITIL ‘teeth’. ITIL is not prescriptive, it is difficult to maintain momentum without adequate governance controls, however – ISO 20000 is. ITIL does not insist on continual service improvement – ISO 20000 does. In addition, ITIL does not insist on evidence to prove quality and progress – ISO 20000 does. ITIL is not being demanded by business – governance controls, auditability & agility are. This certification verifies an organisation’s ability to deliver ITSM within ITIL standards.
Ensuring ISO 20000 compliance provides peace of mind and shortens the journey to achieving other certifications, such as ISO 27001 compliance.