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Sony aims to get ultra-smart

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“Smart” is more than a buzzword for Sony, which is poised to roll out a dizzying array of new gadgets and formats, writes ARTHUR GOLDSTUCK.

It starts with the Eye and the Ear. It is likely to end in the brain and the heart, but perhaps without the capital letters that have been allocated to the other body parts, courtesy of a range of new Sony devices.

The Eye is a tiny continual-capture video camera, the Ear a voice-controlled earpiece for smartphones. They were first demonstrated at the Mobile World Congress (MWC) in Barcelona in February, along with the Xperia projector, which projects interactive displays that turn any flat area into a working surface, and the Agent, a stationery robot that takes voice instructions.

In Tokyo last week, Sony provided a deep dive into the thinking behind these gadgets, which do not yet have a release date, as the company still regards the devices as conceptual, and is evolving their use cases.

For Tomokazu “Kaz” Tajima, SVP, Head of UX Creative Design & Planning at Sony Mobile, it’s all about preparing for the future. And there could have been no better time than the first two weeks of April.

Spring had come to Tokyo, and with it the city’s famed cherry blossom season.

“The cherry blossom is a symbol of spring in Japan but also symbol of starting new things,” he said while introducing the new strategy at Sony Mobile. “Everyone in Japan feels everything starts with the cherry blossom season. In the last two weeks we completed our fiscal year. All our activity was focused on transformation and preparation for the future.

“We have successfully concluded and completed our transformation programme. We have been preparing for the future by streamlining our smartphone portfolio, and put a strong focus on premium added value devices. We are also focusing on new business creation and opportunity. What you saw at MWC was a result of 2015 activity.”

The key to the new technology, he said, was a new philosophy: “communication with intelligence”.

While the years from 2013 to 2015 were dedicated to the highly-regarded Sony Xperia Z series, the coming three years will see the Xperia X, along with a range of “smart products”, build in more intelligence around a “new communication experience”.

Tajima, who was personally involved in the creation of the Xperia brand, explains that it is a combination of the words “experience” and “ia”, which means  “place” in Latin. In short, Xperia is intended to be “the place where experience is generated”.

The four new smart products launched at MWC under the Xperia brand – Ear, Eye, Projector and Agent – each has a specific context in mind, he said.

“Ear is a very tiny earpiece, for completely hands-free communication without looking down at smartphone. It offers a very intuitive and playful communications style.

“Projector is for family communication at home, and is designed to accelerate family communications.

“Eye is a personal content creation for social networking communications: it captures your life.

“Agent is intended to support a person’s communications life in all its aspects. It has a common voice-based natural user interface, and smart support or assistance.”

The latter is in effect a robot butler that serves up information, communication and entertainment needs rather than the physical. It allows other gadgets and appliances to be controlled from a single point, using natural voice instructions. Some might say it is a glorified voice assistant and remote control, but Sony believes it will keep evolving as more intelligence is built in.

The Agent in particular is likely to be hard sell, as Sony looks for use cases that will persuade households to invest in yet another gadget that is designed to control or access the gadgets that are already around. However, even if it doesn’t sell in large numbers, it serves a similar purpose as other brands’ high-end gadgets that are affordable only by the wealthy: it is proof of technology leadership, which creates greater desirability for the more affordable devices from the same brands.

“With the intelligence and connectivity technology we have, we believe we can find a new business field beyond the smartphone,” says Tajima. “The smartphone field is very busy and competitive. We want to find new fields, and the smart products are just the beginning.”

Asked whether the projector and other new smart technologies would be built into the Xperia X series, Tajima warned against pursuing more compact devices for their own sake, but did hold out hope.

“When miniaturisation is optimised towards smartphones, we will have the possibility of building projection technology into smartphones. But if we sacrifice form factor and size, we don’t think people will enjoy the experience.

“The smartphone is defined by a graphic user interface (GUI), and the size of the interface is almost defining the size of the phone. If we have a breakthrough in the GUI, for example via the projector, we will have the chance to change the form factor of smartphones. So we will try the projector interface through this product once we have that kind of breakthrough.”

That could well mean a time where your smartphone is only an interface, and an interface can be displayed on or transmitted to any device or surface. Think of it as a phone whithout a handset. If that sounds absurd, you may just need a new kind of Ear to hear the future coming.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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AppDate: DStv jumps on music bandwagon

In this week’s AppDate, SEAN BACHER highlights DStv’s JOOX, Cisco’s Security Connector, Diski Skills, Namola and Exhibid.

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DStv JOOX

DStv is now offering JOOX, a music streaming service owned by China’s Tencent, to DStv Premium, Compact Plus and Compact customers.

In addition to streaming local and international artists, JOOX allows one to switch to karaoke mode and learn the lyrics as well as create and share playlists. Users can add up to four friends or family to the service free of charge.

DStv Family, Access and EasyView customers can also log in to the free JOOX service directly through JOOX App, but will be unable to add additional friends and won’t be able to listen to add-free music.

Platform: Access the JOOX service directly from the services menu on DStv or download the JOOX app for an iOS or Android phone.

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Cisco Security Connector

With all the malware, viruses and trojans doing the rounds, it is difficult for users and enterprises to ensure that they don’t become targets. Cisco, in collaboration with Apple, has brought out its Cisco Security Connector to protect users. The app is designed to give enterprises and users overall visibility and control over their network activity on iOS devices. It does this by ensuring compliance of mobile users and their enterprise-owned iOS devices during incident investigations, by identifying what happened, who it affected, and the risk of the exposure. It also protects iPhone and iPad users from accessing malicious sites on the Internet, whether on the corporate network, public Wi-Fi, or cellular networks. In turn, it prevents any viruses from entering a company’s network.

Platform: iPhones and iPads running iOS 11.3 or later

Expect to pay: A free download

Stockists: Visit the Apple App Store for downloading instructions.

 

Diski Skills

The Goethe-Institut, in co-operation with augmented reality specialists Something Else Design Agency, has created a new card game which celebrates South African freestyle football culture, and brings it alive through augmented reality. Diski Skills is quick card game, set in a South African street football scenario, showing popular tricks such as the Shibobo, Tsamaya or Scara Turn. Each trick is rated in categories of attack, defence and swag – one wins the game by challenging an opponent strategically with the trick at hand. Through augmented reality, the cards come alive. Move a smartphone over a card and watch as the trick appears on the screen in a slow motion video. An educational value is added as players can study the tricks and learn more about the idea behind it.

 

The game will be launched on 27 October 2018 at the Goethe-Institut.

For more information visit: www.goethe.de

 

Namola

With  recent news of kidnappings on the rise, a lot more thought is going into keeping children safe. Would your child know what to do in an emergency? Have you actually asked them?

Namola, supported by Dialdirect Insurance, is a free mobile safety app. Namola’s simple interface makes it an ideal way for children to learn how to get help in an emergency. All they need to do is activate the app and push a button to get help that they need, even when their parents are not around.

Parents need to install the app on their child’s phone, hold down the request assistance button, program emergency numbers that will automatically be dialled when the emergency button is pushed, and teach their children how and when to use the app.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

 

Exhibid

Exhibid could be thought of as Tinder, but for for art lovers. The interface looks very similar to the popular mobile dating app, in that users swipe left for a painting that doesn’t appeal to them, or swipe right for something they like. Once an art piece is liked by swiping right, one can start bidding or make an offer on it. The bid is automatically sent to the artist. Should he or she accept the offer, the buyer makes a payment through the app’s secure payment gateway and the two are put in contact to make arrangements for delivery.

Platform: Android and iOS

Expect to pay: A free download.

Stockists: Visit the store linked to your device.

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New kind of business school

At a recent meeting, ALLON RAIZ, founder and CEO of Raizcorp, realised that in order for today’s youth to become entrepreneurs, teachers, the curriculum and the parents need continually expose them to entrepreneurial thinking from a young age.

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Several years ago, I found myself in a meeting with my business partner and two of my staff members. In front of us was a client who was sharing some of the frustrations in his business. At the end of the meeting, my partner and I were extremely excited about the prospect of two massive opportunities we had both independently identified while listening to the client. My two staff members, on the other hand, completely missed them. This led me to wonder what it was in my own and my partner’s backgrounds that allowed us to so easily spot opportunities while my two staff members remained oblivious … I realised that the difference was that my partner and I both had an early exposure to entrepreneurship while they didn’t.

Not long afterwards, I was delivering a lecture about how Raizcorp grows and develops small businesses at Oxford University’s Said Business School in my role as their Entrepreneur-in-Residence. I mentioned the above incident and spoke about my intention of going into children’s education with a view to providing an entrepreneurial perspective.

One of the professors in attendance asked me if I’d ever heard of a piece of research by Henrich R Greve called Who wants to be an entrepreneur? The deviant roots of entrepreneurship. It’s a pretty unfortunate title but a fascinating piece of research nonetheless. It highlights how certain contexts in childhood result in a much a higher probability of becoming an entrepreneur. For example, kids who participate in solo sports such as tennis or athletics are more likely to become entrepreneurs than children who play team sports like soccer and cricket. Conversely, your mother’s participation in the parent-teacher association has a negative correlation to you becoming an entrepreneur. I spent the rest of the afternoon in the professor’s office discussing other research papers that unequivocally proved that context during your childhood has a massive influence on whether or not you will follow the entrepreneurial route.

Another member of the lecture audience was a double-PhD from the USA who was completing her MBA at Oxford. After the lecture, she approached me and volunteered to help build a framework to incorporate entrepreneurship in the school curriculum without interfering with the formal requirements of the CAPS curriculum.

She spent nine months in South Africa working with me to build out a practical framework. The next phase of the plan was to find the right school at which to embark upon this journey. In December 2015, Raizcorp purchased Radley Private School and we began our entrepreneurial education adventure in earnest in 2016.

At the centre of the Radley philosophy is that the school (the physical building), the teachers, the curriculum and the parents are the “marinade” in which the kids need to soak in order to be continuously exposed to entrepreneurial thinking from a young age. The aim was that if, in future, the kids found themselves sitting in a boardroom with me and my partner, they too would be able to identify the opportunities that we did.

A big shift this year has been the launch of our Entrepreneurial Educator Guide (EEG) programme where we have been training our Radley teachers (whom we call guides) to understand entrepreneurship, business language, business concepts, financial documents and the like. (The EEG training makes use of Raizcorp’s internationally accredited entrepreneurial learning and guiding methodologies.) We have also employed a full-time staff member to ensure that these concepts are imbedded into all lesson plans and classroom activities.

Through my network at Raizcorp, I have been pleasantly surprised by the massive support we’re receiving from prominent entrepreneurs and businesses who want to participate in our Radley Exposure programme, where we take our kids of all ages on visits to different types of businesses so they can understand the difference between retail, wholesale, manufacturing, logistics and so on. Prominent businesspeople have put up their hands to come to the school and tell their stories of hard work, resilience and perseverance. This ties in beautifully with the 17 entrepreneurial concepts that we are instilling into our Radley learners (such as opposite eyes, lateral thinking and opposable mind), while never compromising on our quality academic offering.

As parents, we’ve all heard the terrible statistics about the probability of our kids finding jobs in the future. At Radley, we’re working hard to ensure that our kids have a legitimate and lucrative alternative to finding traditional employment and that is to become an entrepreneur. Radley is all about producing job creators and not job seekers!

To enrol your child or find out more about the school, please visit www.radley.co.za.

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