The subscription video on demand (SVoD) model, which originated in the USA, spread rapidly in countries where uncapped broadband is affordable and widely available. However, because the model also relies on consumers being comfortable with transacting online and having ready access to credit cards, it has barely scratched the surface across Africa.
On top of that, smartphones are often the only only form of Internet access across Africa, and none of the popular SVoD services have been designed for the format.
Showmax says it plans to change this with the launch of a new mobile plan that costs 50% of the standard Showmax package but still features 100% of the same video content. Showmax is set apart by a combination of four pillars: hit African content, exclusive international series, topkids’ shows, and live sport, including weekly matches from the English Premier League, Italy’s Serie A, and Spain’s La Liga.
Showmax says the new plan is aimed at consumers who only use smartphones and tablets to watch video content. Video resolution peaks at standard definition to help reduce data consumption. As it is a product aimed at individuals, only one concurrent stream is included in the plan. As with the regular service, it is also available for a 14-day free trial.
“This is all about an African service developing a solution that meets the needs of African consumers,” saus Niclas Ekdahl, CEO of the Connected Video division of MultiChoice. “Customer feedback consistently points to local content and sport as some of the things that people value most from Showmax. That’s of course on top of the international series, movies, and kids’ shows that are our bread and butter. With all of that content now available in a product designed specifically for mobile usage, we’re doing something no other service can offer.
“On top of that, with groundbreaking deals like our new offer with Vodacom in South Africa, we solve the credit card issue through add-to-bill payment and the data issue by including data directly in the package. We’re looking to launch similar offers in Kenya and Nigeria soon.”
Both the standard and mobile plans include live sport, sport magazine shows and sport documentaries. The 2019 Rugby World Cup Final was streamed live on Showmax earlier this month, and the following is a selection of some of the football due to be live-streamed in November:
22 November: Levante vs Mallorca (La Liga)
23 November: Arsenal vs Southampton (Premier League)
24 November: Bologna vs Parma (Serie A)
25 November: Aston Villa vs Newcastle United (Premier League)
29 November: Celta Vigo vs Valladolid (La Liga)
30 November: Fiorentina vs Lecce (Serie A)
30 November: Chelsea vs West Ham United (Premier League)
Showmax’s mobile plan is currently available in Nigeria, Kenya, and South Africa.
Comparison of Showmax plans:
|Price per month||R49 / N1450 / KSh 375||R99 / N2900 / KSh 750|
|Watch on smartphone or tablet||Yes||Yes|
|Watch on smart TV and computer||No||Yes|
|TV series, movies, kids’ shows||Yes||Yes|
|14-day free trial||Yes||Yes|
|Chromecast and AirPlay||No||Yes|
|Number of devices||One registered device||5 devices can be registered, with 2 able to stream at the same time|
For a 14-day free trial, visit www.showmax.com.
SA’s Internet goes down again
South Africa is about to experience a small repeat of the lower speeds and loss of Internet connectivity suffered in January, thanks to a new undersea cable break, writes BRYAN TURNER
Internet service provider Afrihost has notified customers that there are major outages across all South African Internet Service Providers (ISPs), as a result of a break in the WACS undersea cable between Portugal and England
The cause of the cable break along the cable is unclear. it marks the second major breakage event along the West African Internet sea cables this year, and comes at the worst possible time: as South Africans grow heavily dependent on their Internet connections during the COVID-19 lockdown.
As a result of the break, the use of international websites and services, which include VPNs (virtual private networks), may result in latency – decreased speeds and response times.
WACS runs from Yzerfontein in the Western Cape, up the West Coast of Africa, and terminates in the United Kingdom. It makes a stop in Portugal before it reaches the UK, and the breakage is reportedly somewhere between these two countries.
The cable is owned in portions by several companies, and the portion where the breakage has occurred belongs to Tata Communications.
The alternate routes are:
- SAT3, which runs from Melkbosstrand also in the Western Cape, up the West Coast and terminates in Portugal and Spain. This cable runs nearly parallel to WACS and has less Internet capacity than WACS.
- ACE (Africa Coast to Europe), which also runs up the West Coast.
- The SEACOM cable runs from South Africa, up the East Coast of Africa, terminating in both London and Dubai.
- The EASSy cable also runs from South Africa, up the East Coast, terminating in Sudan, from where it connects to other cables.
The routes most ISPs in South Africa use are WACS and SAT3, due to cost reasons.
The impact will not be as severe as in January, though. All international traffic is being redirected via alternative cable routes. This may be a viable method for connecting users to the Internet but might not be suitable for latency-sensitive applications like International video conferencing.
SA cellphones to be tracked to fight coronavirus
Several countries are tracking cellphones to understand who may have been exposed to coronavirus-infected people. South Africa is about to follow suit, writes BRYAN TURNER
From Israel to South Korea, governments and cell networks have been implementing measures to trace the cellphones of coronavirus-infected citizens, and who they’ve been around. The mechanisms countries have used have varied.
In Iran, citizens were encouraged to download an app that claimed to diagnose COVID-19 with a series of yes or no questions. The app also tracked real-time location with a very high level of accuracy, provided by the GPS sensor.
In Germany, all cellphones on Deutsche Telekom are being tracked through cell tower connections, providing a much coarser location, but a less invasive method of tracking. The data is being handled by the Robert Koch Institute, the German version of the US Centers for Disease Control and Prevention.
In Taiwan, those quarantined at home are tracked via an “electronic fence”, which determines if users leave their homes.
In South Africa, preparations have started to track cellphones based on cell tower connections. The choice of this method is understandable, as many South Africans may either feel an app is too intrusive to have installed, or may not have the data to install the app. This method also allows more cellphones, including basic feature phones, to be tracked.
This means that users can be tracked on a fairly anonymised basis, because these locations can be accurate to about 2 square kilometers. Clearly, this method of tracking is not meant to monitor individual movements, but rather gain a sense of who’s been around which general area.
This data could be used to find lockdown violators, if one considers that a phone connecting in Hillbrow for the first 11 days of lockdown, and then connecting in Morningside for the next 5, likely indicates a person has moved for an extended period of time.
Communications minister Stella Ndabeni-Abrahams said that South African network providers have agreed to provide government with location data to help fight COVID-19.
Details on how the data will be used, and what it will used to determine, are still unclear.