It’s the most near-perfect technology ever for watching TV, but there is almost no reason for the average consumer to invest in it. It’s called 8K, and it offers double the resolution of the current high-end, known as 4K, which itself offers twice the resolution of regular high-definition TV.
It sounds incredible, and it is. One has to step right up to an 8K screen, with ones nose almost to the glass, before one can see the tiny grid that makes up the display pattern. Where HD has 1920 horizontal lines down the TV screen, 4K has 3840, and 8K 7680 lines. When multiplied by vertical lines – HD at 1080, 4k at 2160 and 8K at 4320 – one sees an exponential increase in the number of pixels. These light elements that make up the picture leap from 2-million in HD to 33-million in 8K.
There is one fundamental problem with this dramatic leap in display technology: the world of content has yet to catch up with it. So, unless one has money to burn and an appetite for showing off, there is little point in buying an 8K set – for now.
What it really represents is the TV manufacturing industry demonstrating both its readiness for the content revolution, and its ability to lead in technology. This means that, because a Samsung or LG unveils an 8K unit, consumers will have their perception of that company’s technology leadership reinforced, and feel more compelled to buy one of their lower-end TVs.
The further reality is that the new cutting edge technology that gets announced today is the mainstream technology three years from now and the entry-level in five to ten years. When the first OLED display was unveiled by Sony at the Consumer Electronics Show in Las Vegas a decade ago, a tablet-sized screen would have cost $20 000, or nearly R300 000 in today’s money. Yet, the same technology is now available in large-screen TVs for less than R10,000. A few years on, Samsung and LG unveiled the next big thing, Quantum Dot TV screens, at well over R50,000. Now Samsung’s version, called QLED, and HiSense, with ULED, are available for under R10 000.
In other words, the price of the cutting edge keeps coming down, and each new cutting edge drops in price faster than the one before.
So, when Samsung announced recently that it’s new QLED 4K and 8K TV models will be available at select retailers in South Africa from this month, it wasn’t mere hype.
Samsung argued that the 2019 editions of the Q80 and Q90 feature “Ultra Viewing Angle technology, which restructures the TV’s panels so the backlight passes through the panel with lights evenly onto the screen”.
The Q70, Q80, and Q90 models offer “Direct Full Array technology that uses a panel featuring concentrated zones of precision-controlled LEDs”. These adjust automatically to display deeper blacks and purer whites, delivering dramatically improved contrast.
Users of the Q900 model series won’t have to wait for content to be made in 8K format either. It uses the company’s Quantum Processor 8K to “up-scale” lower resolution content to 8K and optimises audio and video to the specific content on the screen.
In the same way, the QLED 4K models feature Quantum Processor 4K, which up-scales HD to improve brightness, picture quality and sound, based on each individual scene.
Meanwhile, at a Global Press Conference in Andalusia, Spain, last month, the organisers of the annual IFA tech fest in Berlin gave the media a sneak preview of what to expect at the event in September. Top of the list was 8K TV.
Hisense and Skyworth both signalled their intentions to join the 8K TV technology race, but at a far more affordable level than the industry leaders.
Hisense showcased the 74U9E 8K TV, a 75-inch monster that is due to be launched in China this year, and is likely to come to South Africa early next year.
It offers improved contrast and more vivid colours over the previous Hisense U range TV, while sound is integrated, with a subwoofer embedded into the stand of the TV. Like the Samsung 8K machines, the display dynamically upscales 4K content in real time.
At the IFA press conference, Skyworth showcased its 8K TVs via German TV brand Metz, which it acquired last year. The company offers a “premium-affordable” sub-brand called Metz Blue and, startlingly, this low-cost brand was chosen to showcase 8K TV, meaning it will reach the mass market even more quickly than previous high-end technologies.
With Skyworth having brought the first Android-based TV to South Africa last year, it came as no surprise that its new S9A 8K OLED is an Android TV, combining vivid picture colour with Android TV functionality. As Gadget’s Bryan Turner, who attended the event, put it: “Witnessing the 8K and OLED combination was incredible and felt like getting a new set of glasses.”
It supports the latest streaming apps, and can be controlled via the voice-controlled Google Assistant, which is available on most Android phones.
In short, 8K is on a fast-track to our living rooms, at a speed never seen before in cutting edge TV.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Revealing the real cost of ‘free’ online services
A free service by Finnish cybersecurity provider F-Secure reveals the real cost of using “free” services by Google, Apple, Facebook, and Amazon, among others.
What do Google, Facebook, and Amazon have in common? Privacy and identity scandals. From Cambridge Analytica to Google’s vulnerability in Google+, the amount of personal data sitting on these platforms is enormous.
Cybersecurity provider F-Secure has released a free online tool that helps expose the true cost of using some of the web’s most popular free services. And that cost is the abundance of data that has been collected about users by Google, Apple, Facebook, Amazon Alexa, Twitter, and Snapchat. The good news is that you can take back your data “gold”.
F-Secure Data Discovery Portal sends users directly to the often hard-to-locate resources provided by each of these tech giants that allow users to review their data, securely and privately.
“What you do with the data collection is entirely between you and the service,” says Erka Koivunen, F-Secure Chief Information Security Officer. “We don’t see – and don’t want to see – your settings or your data. Our only goal is to help you find out how much of your information is out there.”
More than half of adult Facebook users, 54%, adjusted how they use the site in the wake of the scandal that revealed Cambridge Analytica had collected data without users’ permission.* But the biggest social network in the world continues to grow, reporting 2.3 billion monthly users at the end of 2018.**
“You often hear, ‘if you’re not paying, you’re the product.’ But your data is an asset to any company, whether you’re paying for a product or not,” says Koivunen. “Data enables tech companies to sell billions in ads and products, building some of the biggest businesses in the history of money.”
F-Secure is offering the tool as part of the company’s growing focus on identity protection that secures consumers before, during, and after data breaches. By spreading awareness of the potential costs of these “free” services, the Data Discovery Portal aims to make users aware that securing their data and identity is more important than ever.
A recent F-Secure survey found that 54% of internet users over 25 worry about someone hacking into their social media accounts.*** Data is only as secure as the networks of the companies that collect it, and the passwords and tactics used to protect our accounts. While the settings these sites offer are useful, they cannot eliminate the collection of data.
Koivunen says: “While consumers effectively volunteer this information, they should know the privacy and security implications of building accounts that hold more potential insight about our identities than we could possibly share with our family. All of that information could be available to a hacker through a breach or an account takeover.”
However, there is no silver bullet for users when it comes to permanently locking down security or hiding it from the services they choose to use.
“Default privacy settings are typically quite loose, whether you’re using a social network, apps, browsers or any service,” says Koivunen. “Review your settings now, if you haven’t already, and periodically afterwards. And no matter what you can do, nothing stops these companies from knowing what you’re doing when you’re logged into their services.”
***Source: F-Secure Identity Protection Consumer (B2C) Survey, May 2019, conducted in cooperation with survey partner Toluna, 9 countries (USA, UK, Germany, Switzerland, The Netherlands, Brazil, Finland, Sweden, and Japan), 400 respondents per country = 3600 respondents (+25years)
WhatsApp comes to KaiOS
By the end of September, WhatsApp will be pre-installed on all phones running the KaiOS operating system, which turns feature phones into smart phones. The announcement was made yesterday by KaiOS Technologies, maker of the KaiOS mobile operating system for smart feature phones, and Facebook. WhatsApp is also available for download in the KaiStore, on both 512MB and 256MB RAM devices.
“KaiOS has been a critical partner in helping us bring private messaging to smart feature phones around the world,” said Matt Idema, COO of WhatsApp. “Providing WhatsApp on KaiOS helps bridge the digital gap to connect friends and family in a simple, reliable and secure way.”
WhatsApp is a messaging tool used by more than 1.5 billion people worldwide who need a simple, reliable and secure way to communicate with friends and family. Users can use calling and messaging capabilities with end-to-end encryption that keeps correspondence private and secure.
WhatsApp was first launched on the KaiOS-powered JioPhone in India in September of 2018. Now, with the broad release, the app is expected to reach millions of new users across Africa, Europe, North America, Southeast Asia, and Latin America.
“We’re thrilled to bring WhatsApp to the KaiOS platform and extend such an important means of communication to a brand new demographic,” said Sebastien Codeville, CEO of KaiOS Technologies. “We strive to make the internet and digital services accessible for everyone and offering WhatsApp on affordable smart feature phones is a giant leap towards this goal. We can’t wait to see the next billion users connect in meaningful ways with their loved ones, communities, and others across the globe.”
KaiOS-powered smart feature phones are a new category of mobile devices that combine the affordability of a feature phone with the essential features of a smartphone. They meet a growing demand for affordable devices from people living across Africa – and other emerging markets – who are not currently online.
WhatsApp is now available for download from KaiStore, an app store specifically designed for KaiOS-powered devices and home to the world’s most popular apps, including the Google Assistant, YouTube, Facebook, Google Maps and Twitter. Apps in the KaiStore are customised to minimise data usage and maximise user experience for smart feature phone users.
KaiOS currently powers more than 100 million devices shipped worldwide, in over 100 countries. The platform enables a new category of devices that require limited memory, while still offering a rich user experience.
* For more details, visit: Meet The Devices That Are Powered by KaiOS
* Also read Arthur Goldstuck’s story, Smart feature phones spell KaiOS