It’s the most near-perfect technology ever for watching TV, but there is almost no reason for the average consumer to invest in it. It’s called 8K, and it offers double the resolution of the current high-end, known as 4K, which itself offers twice the resolution of regular high-definition TV.
It sounds incredible, and it is. One has to step right up to an 8K screen, with ones nose almost to the glass, before one can see the tiny grid that makes up the display pattern. Where HD has 1920 horizontal lines down the TV screen, 4K has 3840, and 8K 7680 lines. When multiplied by vertical lines – HD at 1080, 4k at 2160 and 8K at 4320 – one sees an exponential increase in the number of pixels. These light elements that make up the picture leap from 2-million in HD to 33-million in 8K.
There is one fundamental problem with this dramatic leap in display technology: the world of content has yet to catch up with it. So, unless one has money to burn and an appetite for showing off, there is little point in buying an 8K set – for now.
What it really represents is the TV manufacturing industry demonstrating both its readiness for the content revolution, and its ability to lead in technology. This means that, because a Samsung or LG unveils an 8K unit, consumers will have their perception of that company’s technology leadership reinforced, and feel more compelled to buy one of their lower-end TVs.
The further reality is that the new cutting edge technology that gets announced today is the mainstream technology three years from now and the entry-level in five to ten years. When the first OLED display was unveiled by Sony at the Consumer Electronics Show in Las Vegas a decade ago, a tablet-sized screen would have cost $20 000, or nearly R300 000 in today’s money. Yet, the same technology is now available in large-screen TVs for less than R10,000. A few years on, Samsung and LG unveiled the next big thing, Quantum Dot TV screens, at well over R50,000. Now Samsung’s version, called QLED, and HiSense, with ULED, are available for under R10 000.
In other words, the price of the cutting edge keeps coming down, and each new cutting edge drops in price faster than the one before.
So, when Samsung announced recently that it’s new QLED 4K and 8K TV models will be available at select retailers in South Africa from this month, it wasn’t mere hype.
Samsung argued that the 2019 editions of the Q80 and Q90 feature “Ultra Viewing Angle technology, which restructures the TV’s panels so the backlight passes through the panel with lights evenly onto the screen”.
The Q70, Q80, and Q90 models offer “Direct Full Array technology that uses a panel featuring concentrated zones of precision-controlled LEDs”. These adjust automatically to display deeper blacks and purer whites, delivering dramatically improved contrast.
Users of the Q900 model series won’t have to wait for content to be made in 8K format either. It uses the company’s Quantum Processor 8K to “up-scale” lower resolution content to 8K and optimises audio and video to the specific content on the screen.
In the same way, the QLED 4K models feature Quantum Processor 4K, which up-scales HD to improve brightness, picture quality and sound, based on each individual scene.
Meanwhile, at a Global Press Conference in Andalusia, Spain, last month, the organisers of the annual IFA tech fest in Berlin gave the media a sneak preview of what to expect at the event in September. Top of the list was 8K TV.
Hisense and Skyworth both signalled their intentions to join the 8K TV technology race, but at a far more affordable level than the industry leaders.
Hisense showcased the 74U9E 8K TV, a 75-inch monster that is due to be launched in China this year, and is likely to come to South Africa early next year.
It offers improved contrast and more vivid colours over the previous Hisense U range TV, while sound is integrated, with a subwoofer embedded into the stand of the TV. Like the Samsung 8K machines, the display dynamically upscales 4K content in real time.
At the IFA press conference, Skyworth showcased its 8K TVs via German TV brand Metz, which it acquired last year. The company offers a “premium-affordable” sub-brand called Metz Blue and, startlingly, this low-cost brand was chosen to showcase 8K TV, meaning it will reach the mass market even more quickly than previous high-end technologies.
With Skyworth having brought the first Android-based TV to South Africa last year, it came as no surprise that its new S9A 8K OLED is an Android TV, combining vivid picture colour with Android TV functionality. As Gadget’s Bryan Turner, who attended the event, put it: “Witnessing the 8K and OLED combination was incredible and felt like getting a new set of glasses.”
It supports the latest streaming apps, and can be controlled via the voice-controlled Google Assistant, which is available on most Android phones.
In short, 8K is on a fast-track to our living rooms, at a speed never seen before in cutting edge TV.
- Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee
Seedstars seeks tech to reverse land degradation in Africa
A new partnership is offering prizes to young entrepreneurs for coming up with innovations that tackle the loss of arable land in Africa.
The DOEN Foundation has joined forces with Seedstars, an emerging market startup community, to launch the DOEN Land Restoration Prize, which showcases solutions to environmental, social and financial challenges that focus on land restoration activities in Africa. Stichting DOEN is a Dutch fund that supports green, socially-inclusive and creative initiatives that contribute to a better and cleaner world.
While land degradation and deforestation date back millennia, industrialization and a rising population have dramatically accelerated the process. Today we are seeing unprecedented land degradation, and the loss of arable land at 30 to 35 times the historical rate.
Currently, nearly two-thirds of Africa’s land is degraded, which hinders sustainable economic development and resilience to climate change. As a result, Africa has the largest restoration opportunity of any continent: more than 700 million hectares (1.7 billion acres) of degraded forest landscapes that can be restored. The potential benefits include improved food and water security, biodiversity protection, climate change resilience, and economic growth. Recognizing this opportunity, the African Union set an ambitious target to restore 100 million hectares of degraded land by 2030.
Land restoration is an urgent response to the poor management of land. Forest and landscape restoration is the process of reversing the degradation of soils, agricultural areas, forests, and watersheds thereby regaining their ecological functionality. According to the World Resources Institute, for every $1 invested in land restoration it can yield $7-$30 in benefits, and now is the time to prove it.
The winner of the challenge will be awarded 9 months access to the Seedstars Investment Readiness Program, the hybrid program challenging traditional acceleration models by creating a unique mix to improve startup performance and get them ready to secure investment. They will also access a 10K USD grant.
“Our current economic system does not meet the growing need to improve our society ecologically and socially,” says Saskia Werther, Program Manager at the DOEN Foundation. “The problems arising from this can be tackled only if a different economic system is considered. DOEN sees opportunities to contribute to this necessary change. After all, the world is changing rapidly and the outlines of a new economy are becoming increasingly clear. This new economy is circular and regenerative. Landscape restoration is a vital part of this regenerative economy and social entrepreneurs play an important role to establish innovative business models to counter land degradation and deforestation. Through this challenge, DOEN wants to highlight the work of early-stage restoration enterprises and inspire other frontrunners to follow suit.”
Applications are open now and will be accepted until October 15th. Startups can apply here: http://seedsta.rs/doen
To enter the competition, startups should meet the following criteria:
- Existing startups/young companies with less than 4 years of existence
- Startups that can adapt their current solution to the land restoration space
- The startup must have a demonstrable product or service (Minimum Viable Product, MVP)
- The startup needs to be scalable or have the potential to reach scalability in low resource areas.
- The startup can show clear environmental impact (either by reducing a negative impact or creating a positive one)
- The startup can show a clear social impact
- Technology startups, tech-enabled startups and/or businesses that can show a clear innovation component (e.g. in their business model)
Also, a specific emphasis is laid, but not limited to: Finance the restoration of degraded land for production and/or conservation purposes; big data and technology to reverse land degradation; resource efficiency optimization technologies, ecosystems impacts reduction and lower carbon emissions; water-saving soil technologies; technologies focused on improving livelihoods and communities ; planning, management and education tools for land restoration; agriculture (with a focus on precision conservation) and agroforestry; clean Energy solutions that aid in the combat of land degradation; and responsible ecotourism that aids in the support of land restoration.
The dark side of apps
Mobile device security threats are on the rise and it’s not hard to see why. In 2019 the number of worldwide mobile phone users is forecast to reach 4.68 billion of which 2.7 billion are smartphone users. So, if you are looking for a target, it certainly makes sense to go where the numbers are. Think about it, unsecured Wi-Fi connections, network spoofing, phishing attacks, ransomware, spyware and improper session handling – mobile devices make for the perfect easy target. In fact, according to Kaspersky, mobile apps are often the cause of unintentional data leakage.
“Apps pose a real problem for mobile users, who give them sweeping permissions, but don’t always check security,” says Riaan Badenhorst, General Manager for Kaspersky in Africa. “These are typically free apps found in official app stores that perform as advertised, but also send personal – and potentially corporate – data to a remote server, where it is mined by advertisers or even cybercriminals. Data leakage can also happen through hostile enterprise-signed mobile apps. Here, mobile malware uses distribution code native to popular mobile operating systems like iOS and Android to spread valuable data across corporate networks without raising red flags.”
In fact, according to recent reports, 6 Android apps that were downloaded a staggering 90 million times from the Google Play Store were found to have been loaded with the PreAMo malware, while another recent threat saw 50 malware-filled apps on the Google Play Store infect over 30 million Android devices. Surveillance malware was also loaded onto fake versions of Android apps such as Evernote, Google Play and Skype.
Considering that as of 2019, Android users were able to choose between 2.46 million apps, while Apple users have almost 1.96 million app options to select from, and that the average person has 60-90 apps installed on their phone, using around 30 of them each month and launching 9 per day – it’s easy to see how viral apps take several social media channels by storm.
“In this age where users jump onto a bandwagon because it’s fun or trendy, the Fear of Missing Out (FOMO) can overshadow basic security habits – like being vigilant on granting app permissions,” says Bethwel Opil, Enterprise Sales Manager at Kaspersky in Africa. “In fact, accordingly to a previous Kaspersky study, the majority (63%) of consumers do not read license agreements and 43% just tick all privacy permissions when they are installing new apps on their phone. And this is exactly where the danger lies – as there is certainly ‘no harm’ in joining online challenges or installing new apps.”
However, it is dangerous when users just grant these apps limitless permissions into their contacts, photos, private messages, and more. “Doing so allows the app makers possible, and even legal, access to what should remain confidential data. When this sensitive data is hacked or misused, a viral app can turn a source into a loophole which hackers can exploit to spread malicious viruses or ransomware,” adds Badenhorst.
As such, online users should always have their thinking caps on and be more careful when it comes to the internet and their app habits including:
- Only download apps from trusted sources. Read the reviews and ratings of the apps as well
- Select apps you wish to install on your devices wisely
- Read the license agreement carefully
- Pay attention to the list of permissions your apps are requesting. Only give apps permissions they absolutely insist on, and forgo any programme that asks for more than necessary
- Avoid simply clicking “next” during an app installation
- For an additional security layer, be sure to have a security solution installed on your device
“While the app market shows no signs of slowing down, it is changing,” says Opil. “Consumers download the apps they love on their devices which in turn gives them access to content that is relevant and useful. The future of apps will be in real-world attribution, influenced by local content and this type of tailored in-app experience will lead consumers to share their data more willing in a trusted, premium app environment in exchange for more personalised experiences. But until then, proceed with caution.”