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One small step to mobile ROI

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The ability to work from a smartphone has transformed the way many conduct business. But, many companies have still not taking full advantage of mobility as they do not realise the benefits beyond the obvious, writes NADER HENEIN, Regional Director of Advanced Security at BlackBerry.

The ability to work from your smartphone, anywhere and anytime, has transformed the way business is conducted. But while most organizations have embraced the ability to be mobile, many are not taking full advantage of the opportunities mobility represents because they do not recognize the real value that going mobile can offer beyond the obvious benefits.

For most businesses and governments in the Middle East the extent of enterprise mobility is reached when they’ve setup an employee’s email account on their smartphone. From a purely commercial perspective, you’ve deployed a mobile device management platform, purchased licenses and in many cases bought a device and a new mobile subscription, so you’ve spent quite a bit to get email on the go. Don’t get me wrong, being able to stay on top of corporate mail while out of the office is critical for employees to be to be productive and efficient, but shouldn’t corporations get more for all that spend?

In short, the answer is yes. Corporations should get a better return for their investment. However, ROI is linked to the mobile maturity of a business. The more advanced a business is in their enterprise mobility strategy, the higher the value and the ROI will be.

The Mobile Maturity graph below outlines the journey for corporations towards truly getting the most out of their mobility spend.

One Small Step

Moving beyond basic Enterprise Mobility Management (EMM) and Messaging is a small step with large gains. It sounds as if it should happen organically but there is often a tendency with corporations that after they have deployed a product and it has reached stability, they then leave it alone. That essentially means that have not maximized their ROI.

Maturing from EMM and Messaging to Collaboration involves extending your corporate instant messaging capabilities to mobile devices, whether they’re with CISCO Jabber, Skype for Business (formerly Microsoft Lync) or otherwise. In many cases all this involves is pushing the correct App to your managed devices and configuring user access. Collaboration also involves document sharing. This is a fairly trivial step yet it has huge potential; email is great, but we need access to our corporate documents securely on the move whether they sit in shared network drives, Microsoft SharePoint or the cloud. For example with the multi-OS platform BES12, this is a question of a few clicks either via Good Share or WatchDox by BlackBerry.

When you wake up tomorrow morning and reach out to your phone remember how important mobility has become in your day to day life. Then ask yourself – has it brought the same transformation to my work? If the answer is no, then there is substantial room for increased productivity and revenue with just a few clicks.

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Rain, Telkom Mobile, lead in affordable data

A new report by the telecoms regulator in South Africa reveal the true consumer champions in mobile data costs

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The latest bi-annual tariff analysis report produced by the Independent Communications Authority of South Africa (ICASA) reveals that Telkom Mobile data costs for bundles are two-thirds lower than those of Vodacom and MTN. On the other hand, Rain is half the price again of Telkom. 

The report focuses on the 163 tariff notifications lodged with ICASA during the period 1 July 2018 to 31 December 2018.

“It seeks to ensure that there is retail price transparency within the electronic communications sector, the purpose of which is to enable consumers to make an informed choice, in terms of tariff plan preferences and/or preferred service providers based on their different offerings,” said Icasa.

ICASA says it observed the competitiveness between licensees in terms of the number of promotions that were on offer in the market, with 31 promotions launched during the period. 

The report shows that MTN and Vodacom charge the same prices for a 1GB and a 3GB data bundle at R149 and R299 respectively.  On the other hand, Telkom Mobile charges (for similar-sized data bundles) R100 (1GB) and R201 (3GB). Cell C discontinued its 1GB bundle, which was replaced with a 1.5GB bundle offered at the same price as the replaced 1GB data bundle at R149. 

Rain’s “One Plan Package” prepaid mobile data offering of R50 for a 1GB bundle remains the most affordable when compared to the offers from other MNOs (Mobile Network Operators) and MVNOs (Mobile Virtual Network Operators).  

“This development should have a positive impact on customers’ pockets as they are paying less compared to similar data bundles and increases choice,” said Icasa.

The report also revealed that the cost of out-of-bundle data had halved at both MTN and Vodacom, from 99c per Megabyte a year ago to 49c per Megabyte in the first quarter of this year. This was still two thirds more expensive than Telkom Mobile, which has charged 29c per Megabyte throughout this period (see graph below).

Meanwhile, from having positioned itself as consumer champion in recent years, Cell C has fallen on hard times, image-wise: it is by far the most expensive mobile network for out-of-bundle data, at R1.10 per Megabyte. Its prices have not budged in the past year.

The report highlights the disparities between the haves and have-nots in the dramatically plummeting cost of data per Megabyte as one buys bigger and bigger bundles on a 30-day basis (see graph below).

For 20 Gigabyte bundles, all mobile operators are in effect charging 4c per Megabyte. Only at that level do costs come in at under Rain’s standard tariffs regardless of use.

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Qualcomm wins 5G as Apple and Intel cave in

A flurry of announcements from three major tech players ushered in a new mobile chip landscape, wrItes ARTHUR GOLDSTUCK

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Last week’s shock announcement by Intel that it was canning its 5G modem business leaves the American market wide open to Qualcomm, in the wake of the latter winning a bruising patent war with Apple.

Intel Corporation announced its intention to “exit the 5G smartphone modem business and complete an assessment of the opportunities for 4G and 5G modems in PCs, internet of things devices and other data-centric devices”.

Intel said it would also continue to invest in its 5G network infrastructure business, sharpening its focus on a market expected to be dominated by Huawei, Nokia and Ericsson.

Intel said it would continue to meet current customer commitments for its existing 4G smartphone modem product line, but did not expect to launch 5G modem products in the smartphone space, including those originally planned for launches in 2020. In other words, it would no longer be supplying chips for iPhones and iPads in competition with Qualcomm.

“We are very excited about the opportunity in 5G and the ‘cloudification’ of the network, but in the smartphone modem business it has become apparent that there is no clear path to profitability and positive returns,” said Intel CEO Bob Swan. “5G continues to be a strategic priority across Intel, and our team has developed a valuable portfolio of wireless products and intellectual property. We are assessing our options to realise the value we have created, including the opportunities in a wide variety of data-centric platforms and devices in a 5G world.”

The news came immediately after Qualcomm and Apple issued a joint announced of an agreement to dismiss all litigation between the two companies worldwide. The settlement includes a payment from Apple to Qualcomm, along with a six-year license agreement, and a multiyear chipset supply agreement.

Apple had previously accused Qualcomm of abusing its dominant position in modem chips for smartphones and charging excessive license fees. It ordered its contract manufacturers, first, to stop paying Qualcomm for the chips, and then to stop using the chips altogether, turning instead to Intel.
With Apple paying up and Intel pulling out, Qualcomm is suddenly in the pound seats. It shares hit their highest levels in five years after the announcements.

Qualcomm said in a statement: “As we lead the world to 5G, we envision this next big change in cellular technology spurring a new era of intelligent, connected devices and enabling new opportunities in connected cars, remote delivery of health care services, and the IoT — including smart cities, smart homes, and wearables. Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio.”

Meanwhile, Strategy Analytics released a report on the same day that showed Ericsson, Huawei and Nokia will lead the market in core 5G infrastructure, namely Radio Access Network (RAN) equipment, by 2023 as the 5G market takes off. Huawei is expected to have the edge as a result of the vast scale of the early 5G market in China and its long term steady investment in R&D. According to a report entitled “Comparison and 2023 5G Global Market Potential for leading 5G RAN Vendors – Ericsson, Huawei and Nokia”, two outliers, Samsung and ZTE, are expected to expand their global presence alongside emerging vendors as competition heats up.

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