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Now pay with Fitbit

FNB has announced that customers can now make payments through their VISA-enabled FNB Banking Cards by tapping a compatible Fitbit or Garmin Wearable on any contactless enabled point-of-sale device.

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To make payment, a customer selects the wallet feature and then taps their wearable on the contactless point of sale, just as they would when paying with their FNB Pay-enabled smartphone or their contactless card.

“This latest offering complements a number of our digital solutions that enable customers to conveniently make payments without the need for carrying a physical card or cash,” says Jason Viljoen, Head of Digital Payments at FNB. “It further aligns to our ongoing strategy to migrate customers to digital channels where we continuously provide them with innovative and customer-centric solutions that meet a diverse range of needs.”

The bank continues to receive overwhelming responses from customers using FNB Pay, a globally accepted contactless payment solution which allows customers to purchase goods by simply tapping their smartphones on any contactless enabled point of sale.

Coupled with the expansion of contactless payment acceptance both locally and globally, there’s no doubt that this new payment solution will be positively received by customers. For those customers who are already using these fitness wearables in everyday life, this new contactless payment solution further compliments their active lifestyles through enhanced convenience and safety as the need to carry cash or cards is diminished.

Multiple layers of security, such as encryption and tokenisation, make this one of the most secure methods of making a payment. Customers card details will remain private and secure as they will never be shared with retailers, Fitbit or Garmin.

As a further security measure, whenever the Fitbit or Garmin device leaves users’ wrist, they will be required to enter their wearable pass-code once placed back on the wrist in order to re-activate the functionality.

“The device stays authenticated for 24 hours or until you take it off your wrist. In addition, the point of sale device will also prompt you to enter your card PIN for certain transactions. Both your card PIN and device passcode should never be shared with anyone.” says Viljoen.

This payment solution is available to existing FNB/RMB Private Bank cardholders, who have a compatible Fitbit or Garmin device and have downloaded the Fitbit or Garmin App onto their cellphones. The list of compatible wearables can be found on the Garmin and Fitbit websites.

Upon linking an FNB Banking Card on the Fitbit or Garmin App, customers will be sent an OTP message via the FNB Banking App, SMS or email.

Customers will receive transaction notifications via the Banking App, SMS or email. They will also be able to view their transactions on their Fitbit or Garmin App 24/7.

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Millennials turning 40: NOW will you stop targeting them?

It’s one of the most overused terms in youth marketing, and probably the most inaccurate, writes ARTHUR GOLDSTUCK

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One of the most irritating buzzwords embraced by marketers in recent years is the term “millennial”. Most are clueless about its true meaning, and use it as a supposedly cool synonym for “young adults”. The flaw in this targeting – and the word “flaw” here is like calling the Grand Canyon a trench – is that it utterly ignores the meaning of the term. “Millennials” are formally defined as anyone born from 1980 to 2000, meaning they have typically come of age after the dawn of the millennium, or during the 21st century.

Think about that for a moment. Next year, the millennial will be formally defined as anyone aged from 20 to 40. So here you have an entire advertising, marketing and public relations industry hanging onto a cool definition, while in effect arguing that 40-year-olds are youths who want the same thing as newly-minted university graduates or job entrants.

When the communications industry discovers just how embarrassing its glib use of the term really is, it will no doubt pivot – millennial-speak for “changing your business model when it proves to be a disaster, but you still appear to be cool” – to the next big thing in generational theory.

That next big thing is currently Generation Z, or people born after the turn of the century. It’s very convenient to lump them all together and claim they have a different set of values and expectations to those who went before. Allegedly, they are engaged in a quest for experience, compared to millennials – the 19-year-olds and 39-olds alike – supposedly all on a quest for relevance.

In reality, all are part of Generation #, latching onto the latest hashtag trend that sweeps social media, desperate to go viral if they are producers of social content, desperate to have caught onto the trend before their peers.

The irony is that marketers’ quest for cutting edge target markets is, in reality, a hangover from the days when there was no such thing as generational theory, and marketing was all about clearly defined target markets. In the era of big data and mass personalization, that idea seems rather quaint.

Indeed, according to Grant Lapping, managing director of DataCore Media, it no longer matters who brands think their target market is.

“The reason for this is simple: with the technology and data digital marketers have access to today, we no longer need to limit our potential target audience to a set of personas or segments derived through customer research. While this type of customer segmentation was – and remains – important for engagements across traditional above-the-line engagements in mass media, digital marketing gives us the tools we need to target customers on a far more granular and personalised level.

“Where customer research gives us an indication of who the audience is, data can tell us exactly what they want and how they may behave.”

Netflix, he points out, is an example of a company that is changing its industry by avoiding audience segmentation, once the holy grail of entertainment.

In other words, it understands that 20-year-olds and 40-year-olds are very different – but so is everyone in between.

* Arthur Goldstuck is founder of World Wide Worx and editor-in-chief of Gadget.co.za. Follow him on Twitter and Instagram on @art2gee

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Robots coming to IFA

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Robotics is no longer about mechanical humanoids, but rather becoming an interface between man and machine. That is a key message being delivered at next month’s IFA consumer electronics expo in Berlin. An entire hall will be devoted to IFA Next, which will not only offer a look into the future, but also show what form it will take.

The concepts are as varied as the exhibitors themselves. However, there are similarities in the various products, some more human than others, in the fascinating ways in which they establish a link between fun, learning and programming. In many cases, they are aimed at children and young people.

The following will be among the exhibitors making Hall 26 a must-visit:

Leju Robotics (Stand 115) from China is featuring what we all imagine a robot to be. The bipedal Aelos 1s can walk, dance and play football. And in carrying out all these actions it responds to spoken commands. But it also challenges young researchers to apply their creativity in programming it and teaching it new actions. And conversely, it also imparts scholastic knowledge.

Cubroid (Stand 231, KIRIA) from Korea starts off by promoting an independent approach to the way it deals with tasks. Multi-functional cubes, glowing as they play music, or equipped with a tiny rotating motor, join together like Lego pieces. Configuration and programming are thus combined, providing a basic idea of what constitutes artificial intelligence.

Spain is represented by Ebotics (Stand 218). This company is presenting an entire portfolio of building components, including the “Mint” educational program. The modular system explains about modern construction, programming and the entire field of robotics.

Elematec Corporation (Stand 208) from Japan is presenting the two-armed SCARA, which is not intended to deal with any tasks, but in particular to assist people with their work.

Everybot (Stand 231, KIRIA) from Japan approaches the concept of robotics by introducing an autonomous floor-cleaning machine, similar to a robot vacuum cleaner.

And Segway (Stand 222) is using a number of products to explain the modern approach to battery-powered locomotion.

IFA will take place at the Berlin Exhibition Grounds (ExpoCenter City) from 6 to 11 September 2019. For more information, visit www.ifa-berlin.com

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