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How Huawei passed Apple

Huawei overtook Apple in second quarter of 2018 to become number two smartphone vendor globally for the first time.

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According to International Data Corporation (IDC) Worldwide, Huawei earned 15.8 per cent market ahead of Apple at 12.1 per cent.

The entry of Huawei in the second position marks a turning point for the smartphone industry as it delivered shipments of 54.2 million units with a record high market share of 15.8%. Huawei has recorded 41% year-on-year growth leaping ahead of the other two brands globally during the same period last year.

Huawei has also grabbed the second spot ahead of Apple in the Middle East and Africa. According to the GFK May 2018 report, Huawei CBG market share in Middle East and Africa is 21%, an increase of 31.25% when compared with the brand’s market share in December 2017. Huawei’s market share across countries in the MEA region exceeds 20%.

Huawei’s marketshare in the flagship segment in South Africa has grown by 100% year on year. This is directly attributed to the performance of the P20 series in the country.

South Africa remains one of the top performing countries globally within Huawei Consumer Business Group.

Huawei is leading the innovation space in the smartphone industry.  The company is the 6th biggest spender in R&D globally, with $45 billion spent over the last 10 years and a whopping $12 billion last year only.

The company’s efforts have clearly paid off as its latest products have received several accolades globally. Huawei leads Artificial Intelligence (AI) chipsets in smartphone industry and had launched the world’s first processor with built-in AI chipset – Kirin 970 in its smartphones. Its breakthrough flagship phone HUAWEI P20 Pro introduced an unprecedented 40-megapixel AI triple camera with stunning night shot photography features. Huawei P20 Pro found strong demand in the premium phone  segment as P20 Series has exceeded 6 million phones shipped worldwide; just a few months after its launch.

The company recently was placed in Forbes’ Most Valuable Brands for the second year in the row and is the only Chinese company on the list for 2018.

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