Global demand for the new 2018 Ford Mustang has driven Mustang to its third straight year as the best-selling sports coupe in the world.
Global Mustang registrations in 2017 totalled 125 809 cars, according to Ford analysis of the most recent new light vehicle registration data from IHS Markit. This data – compiled from government and other sources and capturing 95 percent of global new vehicle volumes in more than 80 countries – puts Mustang ahead of all other sports coupe competitors worldwide. In South Africa, 1929 Mustangs have been sold since local introduction in early 2016.
“Demand for Mustang continues to be very strong, especially overseas, where until recently people couldn’t get their hands on one,” says Erich Merkle, Ford sales analyst. “Even more encouraging is that the updated 2018 Mustang is just now getting rolled out to export markets.”
Of the nearly 126,000 vehicles registered worldwide, Ford reported 81,866 of those were registered in the United States, meaning just over one-third of all Mustang registrations are occurring in export markets. Demand remains particularly strong in China, where Mustang was the best-selling sports coupe last year based on 7,125 registrations.
The most popular configuration worldwide is the Mustang GT with the 5.0-liter V8.
While sports cars have traditionally skewed toward male buyers in the United States, Mustang is increasingly finding favour with women. In an environment of relatively flat sports car sales to women, Ford research shows a 10 percent gain in women buying Mustang in the last five years.
Since global exports began in 2015, through December 2017, Ford has sold 418,000 Mustangs around the world.
In South Africa, 1929 Mustangs have been sold since local introduction in early 2016.
Sports coupes, as defined by IHS Markit, include two-door and convertible models.
Jaguar Land Rover and BMW team up for electric tech
The collaboration seeks to advance consumer adoption of electric vehicle technology.
Jaguar Land Rover and BMW Group are joining forces to develop next generation Electric Drive Units (EDUs) in a move that will support the advancement of electrification technologies, a central part of the automotive industry’s transition to an ACES (Autonomous, Connected, Electric, Shared) future.
The strategic collaboration will build on the considerable knowledge and expertise in electrification at both companies. Jaguar Land Rover has demonstrated its leading technical capability in bringing the world’s first premium battery electric SUV to market – the 2019 World Car of the Year, the Jaguar I-PACE, as well as plug-in hybrid models; and BMW Group bringing vast experience of developing and producing several generations of electric drive units in-house since it launched the BMW i3 in 2013.
Nick Rogers, Jaguar Land Rover Engineering Director said: “The transition to ACES represents the greatest technological shift in the automotive industry in a generation. The pace of change and consumer interest in electrified vehicles is gathering real momentum and it’s essential we work across industry to advance the technologies required to deliver this exciting future.
“We’ve proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products. It was clear from discussions with BMW Group that both companies’ requirements for next generation EDUs to support this transition have significant overlap making for a mutually beneficial collaboration.”
The agreement will enable both companies to take advantage of efficiencies arising from shared research and development and production planning as well as economies of scale from joint procurement across the supply chain.
A team of Jaguar Land Rover and BMW Group experts will engineer the EDUs with both partners developing the systems to deliver the specific characteristics required for their respective range of products.
The EDUs will be manufactured by each partner in their own production facilities. For Jaguar Land Rover this will be at its Wolverhampton-based Engine Manufacturing Centre (EMC), which was confirmed as the home for the company’s global EDU production in January of this year. The plant, which employs 1600 people, will be the centre of propulsion system manufacturing offering full flexibility between clean Ingenium petrol and diesel engines and electric units. The EMC will be complemented by the recently announced Battery Assembly Centre at Hams Hall, near Birmingham, in supplying electrified powertrain systems to Jaguar Land Rover’s global vehicle plants.
Sensory steering wheel lets drivers feel the heat
Jaguar Land Rover researches rapid heating and cooling of the steering wheel for use with turn-by-turn navigation.
A steering wheel developed by Jaguar Land Rover could help keep drivers’ eyes on the road – by using heat to tell drivers when to turn left or right.
The research, in partnership with Glasgow University, has created a ‘sensory steering wheel’, parts of which can be quickly heated and cooled to inform drivers where to turn, when to change lane or to warn of an approaching junction. This could be particularly useful when visibility is reduced through poor weather or the layout of the road.
The technology has also been applied to the gear-shift paddles to indicate when hand over from the driver to autonomous control in future self-driving vehicles is complete.
Driver distraction is a major contributor to road accidents around the world and accounts for 10 per cent of all fatal crashes in the USA alone*. Jaguar Land Rover’s research suggests thermal cues could be a way to keep drivers fully focused on the road.
The cues work on both sides of the steering wheel, indicating the direction to turn by rapidly warming or cooling one side by a difference of up to 6°C. For comfort a driver could adjust the range of temperature change.
Studies have shown** temperature-based instructions could also be used for non-urgent notifications, where vibrations could be deemed unnecessarily attention grabbing, for example as a warning when fuel is running low, or for upcoming events, such as points of interest. Thermal cues can also be used where audio feedback would be deemed too disruptive to cabin conversations or media playback.
Alexandros Mouzakitis, Jaguar Land Rover Electrical Research Senior Manager, said:“Safety is a number one priority for Jaguar Land Rover and we are committed to continuously improving our vehicles with the latest technological developments as well as preparing the business for a self-driving future.
“The ‘sensory steering wheel’ is all part of this vision, with thermal cues able to reduce the amount of time drivers have to take their eyes off the road. Research has shown people readily understand the heating and cooling dynamics to denote directions and the subtlety of temperature change can be perfect for certain feedback that doesn’t require a more intrusive audio or vibration-based cue.”
The Jaguar Land Rover-funded research is part of a PhD study undertaken by Patrizia Di Campli San Vito at Glasgow University as part of its Glasgow Interactive Systems Research Section (GIST).
Jaguar and Land Rover models already boast a wide range of sophisticated Advanced Driver Assistance Systems (ADAS) designed to improve driver and vehicle safety, including the new generation Head-Up Display in the Range Rover Velar. The Velar also features capacitive steering wheel controls for common functions that combine with the Interactive Driver Display to help reduce driver distraction.