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IFA 2019: LG to unveil new affordable handsets in Berlin

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LG Electronics (LG) will unveil its new K50S and K40S smartphones at IFA 2019 in Berlin, Germany to complement its competitive line of affordable smartphones. The upgraded K series models are equipped with improved cameras, better displays and larger batteries among other improvements for a more premium multimedia experience without the premium price.

Like LG’s flagship G and V series, LG K50S sports three rear cameras: 13MP with PDAF, 5MP Super Wide Angle, and 2MP lens with Depth Sensor. The Depth Sensor produces clearer separation between subject and background when shooting portraits for more realistic depth of field. LG K40S offer two rear cameras: 13MP lens with PDAF and 5MP Super Wide Angle. As the first K series devices to offer Super Wide Angle, both smartphones are now perfect for large group photos and immersive landscapes. Delivering 13 million pixels with both the front and the rear cameras, scenes and subjects shot with either the LG K50S or LG K40S look fantastic cropped or zoomed in.

These attractively-priced handsets were designed for a superior gaming and content consumption experience, boasting displays more typical of premium handsets. The K50S comes with an immense 6.5-inch FullVision display while the K40S offers an equally generous 6.1-inch HD+ screen. With minimal bezels interrupted only by an attractive, unobtrusive front camera opening, both devices deliver subtle, modern styling and a more immersive user experience. And because great content can only be truly enjoyed with great sound, both smartphones deliver realistic and dynamic audio with DTS:X 3D Surround Sound.

The enhanced features of LG’s latest K models are backed by the solid fundamentals common to all LG smartphones. Guaranteed to stand up to the rigors of daily use, both K50S and K40S are to meet the U.S. military MIL-STD-810G standard for durability and come equipped with optimised batteriesthat ensure lengthy sessions of multimedia enjoyment between charges and the helpful Google Assistant is only a single button press away.

“These new K series devices offer an optimised multimedia experience that competes with the best smartphones in its price range,” said Morris Lee, senior vice president at LG Electronics Mobile division. “With enhanced screens and more versatile cameras, the K50S and K40S represent exceptional value that demonstrate LG’s commitment to putting consumers’ needs first.”

The new K series will be available in Europe, Latin America and Asia starting this October in two signature colors – New Aurora Black and New Moroccan Blue. Visitors to IFA 2019 will get to experience the new K series smartphones from LG. Follow LG’s IFA activities on social media with the hashtag #LGIFA2019.

Key Specifications:

LG K50S

·     Chipset: 2.0 GHz Octa-Core

·     Display: 6.5-inch 19.5:9 HD+ FullVision Display

·     Memory: 3GB RAM / 32GB ROM / microSD (up to 2TB)

·     Camera:

       – Rear: 13MP with PDAF / 2MP with Depth Sensor / 5MP with Super Wide Angle

       – Front: 13MP

·     Battery: 4,000mAh

·       Operating System: Android 9.0 Pie

·     Size: 165.8 x 77.5 x 8.2mm

·     Network: LTE / 3G / 2G

·       Color: New Aurora Black and New Moroccan Blue

·     Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

LG K40S

·     Chipset: 2.0 GHz Octa-Core

·     Display: 6.1-inch 19.5:9 HD+ FullVision Display

·     Memory: 2GB, 3GB RAM* / 32GB ROM / microSD (up to 2TB)

·     Camera:

       – Rear: 13MP with PDAF / 5MP with Super Wide Angle

       – Front: 13MP Standard

·       Battery: 3,500mAh

·       Operating System: Android 9.0 Pie

·     Size: 156.3 x 73.9 x 8.6mm

·     Network: LTE / 3G / 2G

·       Color: New Aurora Black and New Moroccan Blue

·     Others: DTS:X 3D Surround Sound / AI CAM / MIL-STD 810G Compliance / Fingerprint Sensor / Google Assistant Button

Cars

Car buyers to start abandoning fuel-power by 2025

Car buyers in the United States and Europe expect electric vehicles to become a viable alternative to fuel-powered cars in the next five years.

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A new report outlining consumer expectations of battery electric vehicles (BEVs) and their viability as replacements for traditional fuel-powered cars or internal combustion engine (ICE) vehicles suggests a massive shift beginning in 2025.

The conclusion emerges from a report by human behaviour and analytics firm Escalent, entitled The Future of BEV: How to Capture the Hearts and Minds of Consumers. It reveals the intent of many consumers in the United States and Europe to abandon ICE vehicles altogether, citing the improved infrastructure and range of BEVs.

The Future of BEV gives auto and mobility manufacturers a strategic view of the benefits of their products in the eyes of consumers and highlights the areas of opportunity for automakers to push the innovation boundaries of BEVs to spur broad adoption of the technology.

“While most buyers don’t plan to choose BEVs over gasoline-powered cars within the next five years, consumers have told us there is a clear intention to take BEVs seriously in the five years that follow,” says Mark Carpenter, joint managing director of Escalent’s UK office. “However, manufacturers will need to tap into the emotional value of BEVs rather than just the rational and functional aspects to seize on that intent and inspire broader consumer adoption.”

The study demonstrates a significant shift in consumers’ expectations that BEVs will become viable alternatives to—and competitors with—ICE vehicles over the coming decade. Though 70% of Americans plan to buy a gasoline-powered car within the next year, just 37% expect to make that same purchase in five to ten years. Similarly, while 50% of European consumers favour buying vehicles powered by gasoline and diesel in the near-term, that figure drops to just 23% in five to ten years.

At the same time, consumers on both sides of the Atlantic see BEV adoption rising to 36% in Europe and 16% in the US, with respondents also indicating intent to purchase hybrids and hydrogen-powered cars.

Infrastructure clearly continues to be one of the biggest barriers to adoption. While some work is being done in Europe as well as in the US, the data show there is a significant need for some players to take ownership if manufacturers want to move the needle on BEV adoption.

US and European consumers have stark differences in opinion as to which entities they believe are primarily responsible for providing BEV charging stations. American consumers consider carmakers (45%) the primary party responsible, followed by fuel companies, local government/transport authorities, and the national government in fourth. On the other hand, European consumers view the national government (29%) as the primary party responsible for providing BEV infrastructure, followed by carmakers, local government/transport authorities and fuel companies.

For a full copy of the report, visit https://landing.escalent.co/download-the-future-of-bev.

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New cell phone to help with dementia and memory loss

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A new cell phone that takes simplicity to the extreme is designed to address the unique needs of people with dementia and other forms of memory loss. The RAZ Memory Cell Phone, developed by RAZ Mobility, a provider of mobile assistive technology, was launched this week. The handset is also well-suited for individuals with intellectual disabilities.

According to the Alzheimer’s Association, approximately 5.8 million Americans have Alzheimer’s dementia, with one in ten people over the age of 65 diagnosed with the disease. The number of people with dementia is expected to increase rapidly as the proportion of the population 65 and older increases. The American Psychiatric Association reports that approximately one percent of the population has an intellectual disability.

The RAZ Memory Cell Phone consists of one primary screen, and one screen only. It is always on and includes pictures and names of up to six contacts and a button to call 911. That’s it! There are no applications or settings to cause confusion. No notifications or operating system updates. No distractions. Users can simply tap and hold the picture of the person they wish to call.

Caregivers manage the RAZ Memory Cell Phone through a simple online portal. The portal is used to create and edit the contacts, track the location of the phone/user and select certain options, such as the option to restrict incoming calls to people in the user’s contacts, thereby avoiding unwanted calls such as predatory robocalls.

The RAZ Memory Cell Phone can now be ordered at https://www.razmobility.com/solutions/memory-cellphone/.

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