HP has announced its range of OMEN high-end notebooks and PCs which are designed for gaming enthusiasts as they feature fluid graphics, immersive sounds and thermal cooling to keep things running smoothly – even when playing the most demanding of games.
HP today announced the OMEN portfolio, a range of high-end, high-powered laptops and PCs built exclusively for gamers needing the performance to take on competition.
As part of the company’s strategy to reinvent personal systems, says the company, it is introducing a unified gaming portfolio based on OMEN by HP with a range of options spanning different price points to meet the various needs of gamers today. The new portfolio makes it easier to find the right platform to deliver the best possible experience for mainstream gamers. In short, says HP, “it’s for the gamer who wants even more aggressive performance with enthusiast-level customisation options”.
This OMEN by HP gaming PCs feature a family of three devices built to maximize gamers’ experience. The OMEN laptops are designed to deliver an immersive experience to compliment the laptops’ smooth performance. The 15.6” and 17.3” diagonal OMEN laptops are available in Full HD and 4K IPS display options to enhance gameplay with true-to-life visuals. Sound effects are crisp and clear with expert audio tuning by Bang & Olufsen and HP Audio Boost technology for added depth on dual speakers.
“We created OMEN by HP for gamers who need their PC to deliver a great experience while also allowing them the flexibility to choose the level of performance and design that fits their needs,” said Kevin Frost, vice president and general manager, consumer personal systems, HP. “The new OMEN platform offers the features gamers rely on – power for battling on the go, graphics for smooth gameplay and advanced thermal cooling to tackle the latest games. The OMEN by HP delivers gamers what they need to strike first, and last.”
HP Provided the following information:
The OMEN by HP line-up includes:
· OMEN Laptops: Equipped with powerful hardware and stunning 4K displays, the 15.6” and 17.3” diagonal gaming laptops deliver winning performance.
· OMEN Desktop: Combines liquid cooling with the latest Intel Core processors, NVIDIA GeForce GTX and AMD Radeon graphics to deliver performance that is VR certified to power Vive by HTC.
OMEN Laptops Engineered for Gaming
Featuring a Dragon Red backlit keyboard with OMEN branding on the keyboard deck and on the black shadow mesh laptop lid, the OMEN laptops run cool with a dual fan design to maintain top performance. The 62 watt battery sits flat and towards the front of the machine to allow more cooling surface area and airflow for thermal management without sacrificing performance. Powerful NVIDIA GTX 965M graphics (on select models) and up to 6th Generation Intel Core i7 quad-core processors equip gamers for any challenge or challenger.
Other features include:
• Wide Vision HD Camera or optional Intel RealSense Camera for 3D experiences and to enable gesture control apps to interact with the PC when gaming.
• Up to 16GB of memory and up to 512GB PCIe SSD or up to 2TB for single storage options or dual storage options with up to 2TB HDD and 128GB SSHD on select models.
• HP Fast Charge and up to 10 hours of battery life on select models.
OMEN by HP Desktop Certified for Virtual Reality and Offers Latest NVIDIA Graphics
Engineered with the power and tuning for virtual reality, the OMEN Desktop features the latest NVIDIA GeForce GTX 1080 graphics to perfect the gaming experience. The unlocked Intel Core i7 processor delivers the performance required to keep up with the most demanding games and VR experiences. Optional liquid cooling, an advanced thermal system, keeps it running quiet and cool to virtually eliminate video lag time. The OMEN Desktop is upgradeable with tool-less access to the hardware to allow gamers to crank up gaming power with customizability.
The OMEN Desktop features the new OMEN logo on its signature vertical design with a brushed-metal chassis and HP LED Lighting that reacts to performance levels depending on customization by the gamer.
Other features include:
• Intel Core i7-6700K processors with overclocking capabilities in select models.
• Up to 32GB memory and ample storage with up to 512GB SSD and up to 3TB of HDD to host a massive amount of large format VR games and content.
• Options up to NVIDIA GTX 1080 Founder Edition or AMD Radeon R9 390X graphics cards, offering better frame rates at increased resolution.
Pricing and Availability
· The 15.6” diagonal OMEN Laptop is currently available in retail for R36,999.00
Ford speeds into esports
Across the world, millions of people every day get behind the wheel of a virtual Ford vehicle and enjoy racing against friends and as part of online communities. Now the company is going to be seeking out the best online racers to form its first-ever esports teams.
Starting at Gamescom, Europe’s leading trade fair for digital games culture, Ford will recruit national Fordzilla teams for France, Germany, Italy, Spain and the UK – as well as a European team consisting the star players from each national team.
In 2019, the global esports market is expected to generate revenues of about R16, 7 billion ($1.1 billion) up 26.7% year on year; the audience will reach 453.8 million people, made up of 201.2 million esports enthusiasts and 252.6 million occasional viewers. Contrary to the popular stereotype, the average gamer is in their early thirties.
Ford is increasingly intrigued by synergies between gaming and mobility and how they could help shape the way in which we all get about in the future – whether that is as commuters, as passengers in autonomous vehicles or simply enjoying the thrill of performance.
“The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee,” said Amko Leenarts, director, Design, Ford of Europe. “Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like – something that we are all committed to and really excited about.”
In 2017, Ford became the first manufacturer to host a stand at Gamescom, which boasts more than 1,000 exhibitors that attract hundreds of thousands of visitors every year, and last year, the company pioneered the first-ever vehicle reveal at the show – unveiling the Ford Ranger Raptor.
Among the games that Fordzilla will compete on is the award-winning Forza Motorsport 7, developed by Microsoft Game Studios’ Turn 10 Studios. The Forza franchise is the best-selling racing franchise of this console generation and is home to one of the largest racing communities in the world. Millions of people worldwide play Forza games each month with 1 million players choosing Ford vehicles.
“We are pleased to see Forza Motorsport continuing to be the game of choice for big brands like Ford as they launch esports initiatives,” said Justin Osmer, Sr. Manager of Partnership Development at Turn 10 Studios, the creators of Forza Motorsport. “With millions of fans playing Forza games, we’ve seen significant growth in the numbers who want to compete, or simply spectate, in esports and it’s great to see a long-standing partner like Ford Motor Company bringing even more opportunities to participate.”
How tech is keeping us young
Research by Lenovo revealed people who use tech feel, on average, 11 years younger.
Technology is making the world feel younger, healthier and more emotionally connected, reveals new research by Lenovo, suggesting a growing relationship between technological innovation and wellbeing.
The research, which surveyed over 15,000 individuals from around the globe, from the US, Mexico, Brazil, China, India, Japan, UK, Germany, France and Italy, not only found 40% of global respondents feel “a lot” or “somewhat” more youthful thanks to technology, but on average it made them feel younger by 11 years.
This rings most true in China, where 70% of Chinese respondents said technology made them feel more youthful, which could be perhaps due to technologies ability to build connections between generations, especially those who might have once felt disconnected from tech-savvy youngsters. For example, grandparents are now able to better communicate with their grandchildren via smart technology due to its growing ubiquity and ease of use.
The research suggests that this sentiment is felt world-over, across genders and ages. “To know how to operate newer technology makes me feel younger” one US woman, said. Another woman, from France, also stated, “Compared to the younger generation who are born with all these technologies, my adaptability makes me feel younger”. On the other side of the globe, one female respondent in India cited tech as making her feel like she “can do anything with it which any youngster can do,” and one Chinese male respondent said: “It helps me catch up with the times – not only gaining more knowledge, but also feel that I’m on-trend; I feel younger”.
The research generally revealed that many older generations think using technology helps them to connect better with younger people as well as feel livelier and more knowledgeable. This is especially evident when it comes to the role smart devices (from PCs, tablets to smart home assistants and more) play in terms of relationships with family and friends. When asked to compare technology today to those of 20 years ago for giving them the ability to feel connected to what is going on in the lives of the people they care about, 65 percent answered it’s “getting better”. While 75% also said technology is improving their ability to stay in touch with family and friends who live far away.
The global research also revealed that tech is helping people when it comes to mental health and wellbeing, offering emotional gains, particularly in parents. Over three-quarters (78%) of working parents stated the ever-connected nature of technology helps them feel more emotionally connected to their children, even when they are away from home. An even larger portion (83%) of working parents agreed that emerging technologies are making it easier for them to feel confident that their kids are safe and secure while they are at work.
Over two-thirds (67%) of respondents in the survey stated they were optimistic about the future of technology and the role tech can play in our lives and society, especially in wellbeing, with 67% believing devices are currently having a positive impact on the ability to improve their overall health. And that’s hardly surprising, considering 84% also said tech has empowered them to make improvements in their lives overall.
Take for instance how one respondent, a 51-year-old woman from the US, highlighted how science is using technology to do great things for amputees, and enabling those suffering from mental illness to better connect with people from all over the world. “I think that the medical breakthroughs we’ve had are a tremendous statement on how we can have a positive relationship with technology,” she said.
The recognition that tech is helping to improve the quality of life could also be a result of the time it tends to save people. Half of respondents across all markets (50%) feel their smart devices save them 30 minutes or more a day by helping them do something faster or more efficiently. Similarly, over half (57%) agreed smart devices, such as computers and smart home devices like smart displays and smart clocks, are making them more productive and efficient, the highest perceptions of which were seen in China at 82% and India at 81%.
In terms of personal health, 36% of respondents said smart devices have made it easier for them to access health care providers and make doctor’s appointments, and a further 39% of those under 60 years of age stated modern tech makes it easier for seniors to contact emergency services.
A 23-year-old woman from India, for example, expressed her belief that the technological advancement of medical science is helping people better fight diseases and potentially cure them. “Lives of people are better off nowadays because they know ways of curing such health hazards,” she said. “Through technology, increasing the life span of an individual is very much possible.”
Psychologist and founder of Digital Nutrition, Jocelyn Brewer, said: “Keeping up with advancements in technology can feel like a full-time job, but it can have positive impacts on people’s sense of themselves and their age. While older people are stereotyped as being techno-phobic or inept at staying on-trend, this research points to the fact that maintaining currency in the digital space helps people feel more youthful, more connected to young people and youth culture, which in turn is a social currency for feeling valued and a sense of belonging or in ‘the know’.
“It’s this tech knowledge that drives the perception of feeling younger, without having to revisit the angst of our adolescence!
“Staying connected to the people we care about is a wonderful feature of technology. And while it is no replacement for face-to-face connection, it is a valuable supplement to communication for those who might be geographically divided. Parents can manage a range of responsibilities and provide increasing appropriate autonomy to teenagers through a variety of communication tools, reminders and systems that can help take the struggle out of the daily juggle.”
Dilip Bhatia, Vice President of User and Customer Experience, Lenovo, said: “There is a growing relationship between innovation and wellbeing as smart technologies are not only helping people globally to stay more connected but aiding wellbeing in the form of compassion and empathy by building better connections between them.”
“Technology has a transformational ability to unite people across generations and walks of life around the world, with the potential to help them to live healthier and more fulfilling lives. At Lenovo, we passionately believe in creating smarter technology for all, which is why we focus on making our technology accessible, blending into the everyday lives for the benefit of more people.”