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How video can deliver ‘actionable intelligence’

STEPHANIE ROSENMAYER provides insights into video trends – some of which will extend the functionality of the existing camera technology.

 The move to the cloud

“Several of the larger cloud providers have been eyeing the surveillance sector, and while this move is still in its infancy, there are a number of commercial models currently being tested in the market. However, there is quite a bit of work still to be done before we have mature commercial models that can be used.”

Security and IT convergence

She says the convergence of security and the IT industry has become a reality. “Historically, security was a separate division often situated within the facilities side. Today, we’re seeing much more engagement between IT and security, addressing endpoint security, vulnerabilities, networking, bandwidth optimisation, the evaluation of which parts of the workload to move to the cloud, and more. It is anticipated that this organisational model will change over time.”

Important IoT decisions to be made

Many companies, says Rosenmayer, have made a massive capital investment in terms of establishing networks, storage and compute. “They’ve outlaid spend on devices, access control, fire detection and many other components that need to ultimately integrate into a video/data management system. In fact, in most of the implementations Datacentrix has done, we’ve seen that this ‘infrastructure readiness’ portion of the surveillance portfolio makes up approximately 80% of solution deployment costs, while the application layer represents only 20%, despite having the potential to generate 80% of the value going forward.”

When looking at IoT, she says, the decision around a video data management system will be the most important one a business will make for the next five years.

“Here, integration is key — and no longer just with cameras. Now, we need to look at the integration of IoT devices, with a specific view to creating metadata. Why is this important? The metadata generated by devices can be extracted for analysis and turned into actionable intelligence. So, we’re able to take the same camera, but generate valuable information for sales, marketing, production, operations and more.”

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