The watch boasts several new technology features, including extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities. It features sleek, ultra-lightweight design, colourful silicone straps, and updated technology.
The watch will be part of a new campaign led by model, marathoner, and entrepreneur Candice Huffine, chosen because she has inspired fans by spreading a message of positivity, inclusivity, and empowerment.
Says Steve Evans, executive vice president of the Fossil Group: “For several years, the health and wellness industry has been converging with smartwatch technology — and Fossil knew there was a tremendous opportunity to provide a connected option for the design-conscious consumer looking to bring style to their wrist. We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style.
“We’re incredibly excited to be able to offer a colourful sport smartwatch with endless customisation and equipped with latest Google and Qualcomm technology for a best-in-class consumer experience.”
Fossil Sport launches with six colourways, two case sizes (41 and 43 mm respectively), and numerous strap options, providing consumers with additional technology in Fossil designs and styles. The new nylon and aluminum case make this the lightest smartwatch to date and sits alongside 28 new silicone straps to give the wearer colourful combinations. Additionally, the Fossil Sport smartwatch will house a bigger battery (350 mAh), and the recently announced Qualcomm Snapdragon Wear 3100 platform, which brings in new capabilities and extends battery life.
“The smartwatch market continues to grow at a rapid pace with unprecedented innovation in the industry,” said Pankaj Kedia, senior director of product marketing at Qualcomm Technologies.
“Over the last three years, Fossil and Qualcomm have collaborated closely to launch a series of products and have led the Wear OS by Google smartwatch segment. The Fossil Sport smartwatch represents our best efforts yet made possible through the combination of Qualcomm’s world class Snapdragon Wear 3100 platform and Fossil’s ingenious pulse of the evolving consumer needs. This smartwatch truly represents the best of technology, fashion, and fitness.”
Fossil provided the following information:
Snapdragon Wear 3100 Platform
Utilizing the latest Snapdragon Wear 3100 Platform, Fossil Sport helps customers achieve more than a day’s worth of battery life in the full smartwatch experience, and offers a new battery saving mode that adds an additional two days of telling time. So, whether you forget your charger or just choose to unplug on the weekends, battery saver is designed to stretch your watch battery to last until you can charge again. As software experience continues to evolve, battery life will be further optimised. The Snapdragon Wear 3100 platform enhances the ambient mode allowing for an improved user experience–select dials will leverage the new platform to showcase colour and a sweeping second hand for more dynamic style.
Wear OS by Google Redesign
The evolved Wear OS by Google design simplifies and improves the overall experience. With a quick swipe, users can now access their information faster, receive proactive help from the Google Assistant and get smarter health coaching from Google Fit. Fossil has also created three hero watch faces that integrate Google Fit to show progress towards two new activity goals, Move Minutes and Heart Points, which Google Fit designed based on health recommendations from the World Health Organization and the American Heart Association.
Additionally, with integrated sensor processing, heart rate, optimised connectivity, GPS, and NFC capabilities on the platform, the Fossil Sport brings a rich set of features to the market. Rapid charging allows the smartwatch to be almost completely charged within an hour, helping power users from day to night. All watches will come with new applications auto-installed, including leading streaming music service, Spotify and peace of mind and safety app, Noonlight.
“As an early partner of Wear OS by Google, Fossil has brought to life a diverse range of beautiful smartwatches that help people stay on top of their daily lives,” said Stacey Burr, Vice President of Product Management for Wear OS by Google and Google Fit. “We’re thrilled to partner with Fossil to help people lead healthier lives with their latest Fossil Sport Smartwatch and unique watch faces designed with Google Fit.”
With this new generation of watch, Fossil showcases a unique, colourful take on technology and redefining what it means to bring activity and balance to your lifestyle. The added functions will give users a 360-holistic way to track all parts of their lives, while keeping true to the authentic creative spirit of innovative watch design that Fossil was founded on more than 30 years ago.
· Nylon case, aluminium top-ring and pushers
· 41 mm, 43 mm case size
· Stunning touchscreen digital display
· 24+ hours battery life (based on usage) + 2 additional days in battery saver watch mode
· Interchangeable straps and bracelets (18mm / 22mm)
· Qualcomm Snapdragon Wear 3100 Platform
· Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Light, Microphone
· Powered with Wear OS by Google and compatible with iOS 9.3+ and Android 4.4+ (excluding Go edition)
· Connect via Bluetooth technology
· Wireless syncing + magnetic charging