Experian Ascend Analytics: Big data made easy

The software is designed to meet these needs by offering businesses of all sizes access a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to identify the key insights that will best serve their customers and drive growth.

Francesco Nazzarri, MD of Commercial Strategy for Experian EMEA, says: “To effectively compete in today’s economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers.

“Ascend does exactly that. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools.  Ascend is an important part of our suite of market-leading products, all of which will accelerate the ability of business to harness big data’s full potential.  Better still, Ascend can seamlessly integrate with PowerCurve, our leading decisioning and workflow software solution.  We’re able to help move our customers from a world where planning and implementing new strategies takes many months, towards a space where the same activities could now take just days.

“We have successfully deployed Ascend with several global clients over the last 24 months, and it has proven an extremely powerful and versatile solution – our customers are effectively using it for new product development, benchmarking and performance tracking, market expansion and to make many more intelligent decisions.”

Customers can use Ascend to build their own predictive models and make decisions by applying machine learning and AI techniques to Experian’s anonymised credit, client and alternative data. This creates a rich ‘whole of market’ view.  Its analytical machine-learning tools mine layers of content to gain deep insights about business and consumers. Results are delivered in seconds, via flexible self-service tools and visualisations suitable for senior decision makers – ie, not too tech-savvy. Ascend’s launch marks the first time that this level of tailored self-service and instant analysis has been available to many in-house analytics teams in Europe, Middle East and Africa (EMEA).