From 4 April 2017 trademark owners can secure dotAfrica (“.africa”) domain names matching their registered trademarks before the new dotAfrica generic Top Level Domain (gTLD) is launched to the public in July.
The dotAfrica Sunrise Period will run for the next sixty days and will see the securing of valuable brand names in the form of registered trademarks and unregistered, validated trademarks. “During Sunrise, brand owners across Africa will be encouraged to apply for .africa domain names that match their registered or validated intellectual property,” says Lucky Masilela, CEO of ZA Central Registry Non Profit Company NPC (ZACR NPC).
According to Mr Masilela, .africa is the new generic Top Level Domain (gTLD) for the African continent. “It is an African initiative created by Africans for Africans and the International Internet community. In order to ensure responsible growth, the .africa registry will place special emphasis on securing the rights of intellectual property owners, Internet users and the broader African community during the Sunrise Period and beyond,” he explained.
Africa is home to an array of world-leading brands valued in the hundreds of millions of dollars that require protection. The Africa Brand Index by Ornico lists the following amongst the top 25 social media brands on the continent: SuperSport, Woolworths, Vodacom, Safaricom, FirstBank, Jumia, Airtel, Pick n Pay, MTN and others. For its part, Brand Africa has at least six homegrown African brands included in its global listing of the Top 100 Most Valuable Brands.
“Brand owners should extend their presence into the .africa gTLD from this week to ensure that they secure their chosen brand as a workable domain name,” said Mr Masilela.
This week’s Sunrise Period follows last week’s news that the Internet Corporation for Assigned Names & Numbers (ICANN) approved the launch plan and dates for .africa. ICANN’s approval of the .africa Launch Plan has triggered a final countdown process starting on 4 April 2017 leading to General Availability on 4 July 2017 when the public can apply for .africa domain names.
Confirmation of the .africa launch dates follows the delegation by ICANN of the rights to administer the new, pan-African .africa gTLD to ZACR on 15 February 2017. Delegation means .africa names can be published on the web.
Law firm Webber Wentzel describes the three .africa launch phases as follows:
Sunrise Period (4 April 2017 – 2 June 2017) – during the Sunrise Period, trademark owners can secure domain names matching their registered trademarks before .africa is made available to the public. A Trade Mark Clearing House (TMCH) must first validate the registered trademarks. Alternatively, and specifically for the .africa gTLD, a system called Mark Validation System (MVS) will be used to validate trademarks which are not yet registered, company names, trust names and common law trademarks (as well as registered trademarks for trademark proprietors who do not wish to validate through the TMCH).
Landrush Period (Phase 1 = 5 June – 9 June; Phase 2 = 12 June – 16 June; Phase 3 = 19 June – 23 June; Phase 4 = 26 June – 30 June) – this registration is open to everyone around the world without any restriction, but the registration is sold at a higher price than the regular price.
General Availability (4 July 2017) – registration will open to the general public and works on a “first come, first served” basis.
Finally, the benefits of a .africa domain name for brand owners are manifold. They include showcasing the brand and it’s commitment to the continent, establishing a home for Africa-specific products and services, and expanding the brand’s regional influence, acquiring valuable online real-estate in a fast-growing and high-potential market.
Notre Dame, Scoop Makhathini, GoT, top week in search
From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.
Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.
In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.
Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.
Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.
As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.
South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.
Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40
5G smartphones to hit 5M sales in 2019
According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.
Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”
Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”
Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”
Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion
Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024