Children in EV driving seat

Parents are being educated on environmental issues by their children, and findings the kids pushing them towards the adoption of electric vehicles.

In a survey conducted in countries with advanced eclectic car adoption, over two-thirds of parents said they had discussed EV purchase plans with their children.

Conducted by a world leader in EV charging solutions, ABB E-Mobility, the survey revealed that children not only educate their parents on environmental issues and admonish them for un-eco-friendly behaviour, but also contribute to discussions around major purchases such as electric vehicles.
The study, comprised of 2,500 parents (with children aged 8-16) and 2,500 children (aged 8-16), involved participants from ABB E-mobility’s 10 largest markets; Canada, China, France, Ger-many, Netherlands, Norway, Sweden, Switzerland, UK and USA.
Its key findings demonstrate the crucial role that the next generation has to play in helping reduce emissions and enable a more sustainable future.
“It is encouraging to see the results of our global study reveal the excitement and determination of young people, as well as the increasing dialogue and action across generations, to move toward a low-carbon future,” says Frank Muehlon, CEO of ABB E-Mobility.

“It is also clear, however, that many people still do not feel empowered to take the climate-conscious steps they are clearly ready for. It is our hope that those in positions of power will work together to quickly implement electrification policies which enable a cleaner, greener society.”
With nearly 8 out of 10 parents (79.2%) and three-quarters of children (73.6%) considering the current global environmental situation to be bad, the survey revealed a good deal of intergenerational interaction over the causes of climate change and the steps towards mitigating it.
To that end, almost half of children have told their parents to be more environmentally friendly, while 58.1% of parents said that they have been educated by their children on environmental issues.
68% of children said they are excited about driving electric in the future, with 82.6% (rising to 94.6% in China) stating they intend to drive electric (52.4%) or hybrid (30.2%) when they are old enough.
With 80% of children responding that they believe they have the ability to influence their parents’ purchasing decisions over big-ticket items like changing the family car, it is perhaps unsurprising that 78.6% of parents said they would switch to an electric or hybrid model if they were to buy a new car in the next three years.

In the US, this influence was most evident, with 33% of parents who drive an EV saying it was pressure from their children which made them make the switch. Globally, the fact that EVs and hybrids are both better for the environment and more economical ranked as the two highest purchase drivers for current EV owners at 66.1% and 61% respectively.
This rose to 93.8% of parents in China, who also said owning an EV was a better financial investment as well as a more sustainable choice. The nation, which leads the way in EV development, adoption and infrastructure demonstrated its more mature electric market in many of the categories surveyed, with both children and parents reporting far greater awareness of, discussion about and excitement for the benefits of e-mobility.

Other topics covered in the survey further revealed both the momentum towards e-mobility and areas in which work remains to be done. Almost 8 out of 10 parents (98% in China) said that having an EV charger – such as ABB’s Terra AC wall box – installed would make them more likely to buy a property, demonstrating the importance of facilitating easy and convenient charging.
Room for improvement remains, however, with almost half of parents (48%) also revealing that their company’s policies do not support a switch to EVs. As the International Energy Agency (IEA) projects that EVs will represent 30% of vehicles sold globally in 2030, it is expected that charging at home and the workplace will be critical in meeting much of the overall demand, in addition to a ninefold expansion of public chargers to over 15 million units by the end of the decade.

With the next generation already excited about the journey to electrification, and their parents increasingly coming on board, it is vital that older generations in positions of influence catch up and take the bold decisions needed to support change now.
ABB says it has committed to transitioning its entire global fleet of more than 10,000 vehicles to EVs by the end of the decade as part of its 2030 Sustainability Strategy.