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CES 2021: Panasonic, Hisense declare next gen TV

From lasers to bespoke OLED panels, Panasonic and Hisense have a few tricks up their sleeve with next generation technologies they unveiled at CES this year. BRYAN TURNER and SIBUSISO SIMAMANE report.



Fisher Yu, president of Hisense Visual Technology, unveiling the new TriChroma Laser TV technology at CES 2021

Just when we thought this was the year of micro LED, Hisense and Panasonic revealed vastly different products that change the way living rooms will approach TV. 

Hisense is aiming to transform the giant altar altogether. The company has put intense development into laser projection TV technology, first unveiled at CES 2014. Now, these TVs are growing in demand in the consumer market – Hisense reported a 288% year-on-year growth in consumer market sales in 2020. 

Despite strong competition from the likes of Samsung, Sony, and LG, its laser TVs have a 70% recommendation rate, compared to the industry’s 54% average. 

At its press conference at CES this week, Hisense admitted it had originally developed laser TV technology for a niche market, but noted a consistent adoption by the mass market ever since it was released. 

This year, Hisense introduced TriChroma laser TVs that it plans to use in future lineups. TriChroma uses an RGB laser light source architecture with different colour lasers, instead of laser-phosphor. This allows for an increase in resolution from 2K(WQHD) to 4K. Brightness has also been improved by 20% to 430 nits. 

The new laser TVs will provide an improvement of 128% in covering the RGB colour space,  and 151% improvement in covering the DCI-P3 film colours. This means these laser TVs do a better job of colour replication than high-end cinema projection. 

More projection size options will be available for customers, with the TV line spanning from 75” screens up to 100”. Hisense also mentioned a 300” variant is in development. 

These screens are aimed at the consumer market, but cater to various scenarios, including touch-screens for education, embedded screens for home fitness, and economical screens to aid in providing community services. 

For those not ready to make the jump to laser TVs, Panasonic has a trick up its sleeve. Read about it on the next page. 

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