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CES: World’s first 4-sided cinema screen makes debut

At CES in las Vegas this week, the world’s leading cinema technology company unveiled the 4DX Screen, which offers 3-side surround, along with a ceiling screen

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At CES 2020 in Las Vegas this week, leading cinema technology company CJ 4DPLEX debuted a 4-sided cinema screen format, the 4DX Screen. It blends two of the most advanced cinema technologies on the market today, resulting in a breakthrough cinematic platform that the company says “will define the future of cinema”.

The cinema screen surrounded is by three sides, but the ceiling is also transformed as a screen, completely encompassing the cinema space. 4DX Screen is claimed to be the most advanced cinema in the world, patented with more than 220 technologies.

CJ 4DPLEX also launched an indoor augmented reality (AR) platform that combines reality with virtual objects, “offering a never-before-seen real-time interactive experience in the commercial mobile game industry”.

CJ 4DPLEX provided the following information on its new products:

4DX Screen is the first of its kind in the world of cinema. The sidewalls of the auditorium are curved to a trapezoidal shape, diminishing image distortion to provide a more comfortable, and seamless panoramic viewing experience. On top of the unique trapezoidal screen structure is the ceiling screen that covers the remaining unused space of the auditorium. Facing the enveloped screen space are state-of-the-art 4DX motion chairs, which are the most advanced form of 4DX chair available on the market. With up to 10 times wider range of motion than the previous model, the latest 4DX model has large sway and wide pitch mechanisms, offering a smoother riding experience.

The company will also introduce an ultra-wide zoom lens in development, which can reduce projection distance by 70% compared to standard projection lens with a throw ratio of 1.8. The custom lens for digital cinema projection has a throw ratio of 0.55 to 0.7, which means the projector can be placed closer upfront or screen size can be up to three times larger in size in a fixed auditorium size, which can provide flexibility in terms of auditorium design and increase the efficiency of preexisting spaces.

JongRyul Kim, CEO of CJ 4DPLEX says: “Our company is dedicated to pioneering the cinematic industry to adapt to the rapidly evolving technology. We are confident that the latest 4DX Screen cinema, will deliver an enhanced cinema experience for existing movie-goers and attract young generations to the cinemas.”

With over 1030 auditoriums combined, ScreenX and 4DX are globally recognized premium movie formats with large fandoms. ScreenX utilizes the entire auditorium space to provide panoramic and immersive viewing experience without the aid of VR glasses, which can have a disturbing effect to some viewers. 4DX is the first and leading 4D cinema technology for feature films, providing moviegoers with an exciting cinematic experience that utilizes all five senses, allowing the audience to connect with movies through motion, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. It also incorporates motion-based seating synchronized with more than 22 different effects, maximizing the feeling of immersion within the movie.

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Second-hand smartphone market booms

The worldwide market for used smartphones is forecast to grow to 332.9 million units, with a market value of $67 billion, in 2023, according to IDC

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International Data Corporation (IDC) expects worldwide shipments of used smartphones, inclusive of both officially refurbished and used smartphones, to reach a total of 206.7 million units in 2019. This represents an increase of 17.6% over the 175.8 million units shipped in 2018. A new IDC forecast projects used smartphone shipments will reach 332.9 million units in 2023 with a compound annual growth rate (CAGR) of 13.6% from 2018 to 2023.

This growth can be attributed to an uptick in demand for used smartphones that offer considerable savings compared with new models. Moreover, OEMs have struggled to produce new models that strike a balance between desirable new features and a price that is seen as reasonable. Looking ahead, IDC expects the deployment of 5G networks and smartphones to impact the used market as smartphone owners begin to trade in their 4G smartphones for the promise of high-performing 5G devices.

Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, says: “In contrast to the recent declines in the new smartphone market, as well as the forecast for minimal growth in new shipments over the next few years, the used market for smartphones shows no signs of slowing down across all parts of the globe. Refurbished and used devices continue to provide cost-effective alternatives to both consumers and businesses that are looking to save money when purchasing a smartphone. Moreover, the ability for vendors to push more affordable refurbished devices in markets in which they normally would not have a presence is helping these players grow their brand as well as their ecosystem of apps, services, and accessories.”

Worldwide Used Smartphone Shipments (shipments in millions of units)

Region2018
Shipments
2018 Market
Share
2023
Shipments*
2023 Market
Share*
2018-2023
CAGR*
North America39.022.2%87.226.2%17.4%
Rest of World136.877.8%245.773.8%12.4%
Total175.8100.0%332.9100.0%13.6%

Source: IDC, Worldwide Used Smartphone Forecast, 2019–2023, Dec 2019.

Table Notes: Data is subject to change.
* Forecast projections.

Says Will Stofega, program director, Mobile Phones: “Although drivers such as regulatory compliance and environmental initiatives are still positively impacting the growth in the used market, the importance of cost-saving for new devices will continue to drive growth. Overall, we feel that the ability to use a previously owned device to fund the purchase of either a new or used device will play the most crucial role in the growth of the refurbished phone market. Trade-in combined with the increase in financing plans (EIP) will ultimately be the two main drivers of the refurbished phone market moving forward.”

According to IDC’s taxonomy, a refurbished smartphone is a device that has been used and disposed of at a collection point by its owner. Once the device has been examined and classified as suitable for refurbishment, it is sent off to a facility for reconditioning and is eventually sold via a secondary market channel. A refurbished smartphone is not a “hand me down” or gained as the result of a person-to-person sale or trade.

The IDC report, Worldwide Used Smartphone Forecast, 2019–2023 (Doc #US45726219), provides an overview and five-year forecast of the worldwide refurbished phone market and its expansion and growth by 2023. This study also provides a look at key players and the impact they will have on vendors, carriers, and consumers.

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Customers and ‘super apps’ will shape travel in 2020s

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Customers will take far more control of their travel experience in the 2020s, according to a 2020 Trends report released this week by Travelport, a leading technology company serving the global travel industry.

Through independent research with thousands of global travellers – including 500 in South Africa – hundreds of travel professionals and interviews with leaders of some of the world’s biggest travel brands, Travelport uncovered the major forces that will become the technology enablers of travel over the next decade. These include:

Customers in control

Several trends highlight the finding that customers are moving towards self-service options, with 61% of the travellers surveyed in South Africa preferring to hear about travel disruption via digital communications, such as push notifications on an app, mobile chatbots, or instant messaging apps, rather than speaking with a person on the phone. This is especially important when it comes to young travellers under 25, seen as the future business traveler, and managing their high expectations through technology.

Mobile takeover

With the threat of super app domination, online travel agencies must disrupt or risk being disrupted. Contextual messaging across the journey will help. Super app tech giants like WeChat give their users a one-stop shop to communicate, shop online, book travel, bank, find a date, get food delivery, and pay for anything within a single, unified smartphone app. Travel brands that want to deliver holistic mobile customer experiences need to think about how they engage travellers within these super apps as well as in their own mobile channels.

Retail accelerated

In the next year, research shows, we will see an accelerated rate of change in the way travel is retailed and purchased online. This includes wider and more complex multi-content reach, more enriched and comparable offerings, more focus on relevance than magnitude, and an increase in automation that enables customer self-service.

“How customers engage with their travel experience – for instance by interacting with digital ‘bots’ and expecting offers better personalised to their needs – is changing rapidly,” says Adrian Roodt, country manager for Southern Africa at Travelport. “We in the travel industry need to understand and keep pace with these forces to make sure we’re continuing to make the experience of buying and managing travel continually better, for everyone.”

Read the full 2020 Trends report here: 2020 Trends hub.

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