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Buyers guide to Black Friday

Getting ready for Black Friday can be daunting, so we’ve gathered the top insights from the expert to provide a buyers guide to Black Friday’s online deals. BRYAN TURNER writes.

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Black Friday got its name from the spike in sales after a retail slump of eleven months of losses. This recovery was referred to by retailers as being pushed “into the black”. In the pre-Internet days, US retailers would refer to “doorbuster” deals, as shoppers would force their store doors open. The holiday has mostly skipped South Africa, until a huge surge of similar doorbusting experiences began around 5 years ago – leading to similar injures as those seen in the US.

However, one doesn’t have to get in harm’s way to get a deal. In fact, many of the deals have already started in the online-only space, from Takealot’s Blue Dot Sale to Incredible Connection’s early deals.

With the biggest discount holiday coming up tomorrow, we’ve gathered the best tips (and deals) one should look out for this Black Friday.

FNB – Stay within your means

Although FNB has a strong credit facility for its clients, it’s warning customers to be prudent in a downgraded economy.
FNB CEO Jacques Celliers says: “Year-end presents consumers with temptations to overspend, but it is prudent to keep one eye on budget plans for 2020. Those who have funds can still capitalise on opportunities such as Black Friday to make once-off purchases at lower prices, however it’s important to remember that the festive season period is very long.”

Visa – Careful how you shop

Payments giant Visa has outlined five tips to make sure consumers get what they purchase this Black Friday. Scammers have kicked it into high gear, so following these tips can make one less prone to being scammed.

Avoid open public Wi-Fi

Although many South Africans connect using public Wi-Fi, buying a little bit of data could save users from a lot of headaches later on. Only connect to Wi-Fi networks that have a password to connect, otherwise it could leave one’s information vulnerable to other users on the network. 

Don’t click on ads

Many websites are pretending to be well-known retailers, and “spoof” a similar looking website to steal card information. To stay safe, rather visit the retailer’s website by typing in the URL or visit their app to verify the deal.

Buy from places you know

Check with friends if they have used the online service and had a good experience. There will be many fly-by-night stores opening shop for Black Friday.

Look out for HTTP and HTTPS

Legitimate retailers will always use HTTPS, a secure version of HTTP, to keep you safe. In the address bar, depending on the browser, it will show a locked lock or say “Not Secure”. Never shop at sites that say not secure in the address bar.

Keep your phone handy

If your bank hasn’t set up SMS alerts for transactions and 3D Secure approval, visit it now to activate it. Even if you aren’t shopping this Black Friday, keep an eye out for transactions, as cyber criminals will attempt to hide transactions they make among the transactions you may be making.

OneDayOnly – Get prepared in advance

Matthew Leighton, spokesperson at OneDayOnly.co.za, has come up with five of the tips for getting ready this Black Friday:

Know your websites

Leighton says: “Familiarise yourself with the website the day before– that means pre-logging into the website of your choice and for the extra-attentive, pre-loading your payment details. That way you can focus all your energy on the deals on the day.

Pull an all-nighter

“Our sale is from midnight to midnight. 00:00:01 is when we officially ‘open our doors’ and sales continue until stocks run out or midnight rolls around. Hit the caffeine and try stay up until midnight. You are automatically guaranteed to be one of the first to see the deals as they go live.

Make a shopping list of items you want

“A shopping list always helps – it’s a great way to keep track of what you want so you’re not wasting time.

Pre-load your payment details

“The longest part of the checkout process is completing your payment method which can be pre-saved beforehand. It just means you can go from browsing to checkout as quickly as possible.

Check out or miss out

“This is the biggest day for deals and if you think that Samsung 65″ UHD TV will still be there when you return, you need to rethink your game plan. Having an item in your cart does not secure it. You need to check out or miss out.” 

Visit the next page to see our shopping list of deals for Black Friday.

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Car buyers to start abandoning fuel-power by 2025

Car buyers in the United States and Europe expect electric vehicles to become a viable alternative to fuel-powered cars in the next five years.

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A new report outlining consumer expectations of battery electric vehicles (BEVs) and their viability as replacements for traditional fuel-powered cars or internal combustion engine (ICE) vehicles suggests a massive shift beginning in 2025.

The conclusion emerges from a report by human behaviour and analytics firm Escalent, entitled The Future of BEV: How to Capture the Hearts and Minds of Consumers. It reveals the intent of many consumers in the United States and Europe to abandon ICE vehicles altogether, citing the improved infrastructure and range of BEVs.

The Future of BEV gives auto and mobility manufacturers a strategic view of the benefits of their products in the eyes of consumers and highlights the areas of opportunity for automakers to push the innovation boundaries of BEVs to spur broad adoption of the technology.

“While most buyers don’t plan to choose BEVs over gasoline-powered cars within the next five years, consumers have told us there is a clear intention to take BEVs seriously in the five years that follow,” says Mark Carpenter, joint managing director of Escalent’s UK office. “However, manufacturers will need to tap into the emotional value of BEVs rather than just the rational and functional aspects to seize on that intent and inspire broader consumer adoption.”

The study demonstrates a significant shift in consumers’ expectations that BEVs will become viable alternatives to—and competitors with—ICE vehicles over the coming decade. Though 70% of Americans plan to buy a gasoline-powered car within the next year, just 37% expect to make that same purchase in five to ten years. Similarly, while 50% of European consumers favour buying vehicles powered by gasoline and diesel in the near-term, that figure drops to just 23% in five to ten years.

At the same time, consumers on both sides of the Atlantic see BEV adoption rising to 36% in Europe and 16% in the US, with respondents also indicating intent to purchase hybrids and hydrogen-powered cars.

Infrastructure clearly continues to be one of the biggest barriers to adoption. While some work is being done in Europe as well as in the US, the data show there is a significant need for some players to take ownership if manufacturers want to move the needle on BEV adoption.

US and European consumers have stark differences in opinion as to which entities they believe are primarily responsible for providing BEV charging stations. American consumers consider carmakers (45%) the primary party responsible, followed by fuel companies, local government/transport authorities, and the national government in fourth. On the other hand, European consumers view the national government (29%) as the primary party responsible for providing BEV infrastructure, followed by carmakers, local government/transport authorities and fuel companies.

For a full copy of the report, visit https://landing.escalent.co/download-the-future-of-bev.

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New cell phone to help with dementia and memory loss

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A new cell phone that takes simplicity to the extreme is designed to address the unique needs of people with dementia and other forms of memory loss. The RAZ Memory Cell Phone, developed by RAZ Mobility, a provider of mobile assistive technology, was launched this week. The handset is also well-suited for individuals with intellectual disabilities.

According to the Alzheimer’s Association, approximately 5.8 million Americans have Alzheimer’s dementia, with one in ten people over the age of 65 diagnosed with the disease. The number of people with dementia is expected to increase rapidly as the proportion of the population 65 and older increases. The American Psychiatric Association reports that approximately one percent of the population has an intellectual disability.

The RAZ Memory Cell Phone consists of one primary screen, and one screen only. It is always on and includes pictures and names of up to six contacts and a button to call 911. That’s it! There are no applications or settings to cause confusion. No notifications or operating system updates. No distractions. Users can simply tap and hold the picture of the person they wish to call.

Caregivers manage the RAZ Memory Cell Phone through a simple online portal. The portal is used to create and edit the contacts, track the location of the phone/user and select certain options, such as the option to restrict incoming calls to people in the user’s contacts, thereby avoiding unwanted calls such as predatory robocalls.

The RAZ Memory Cell Phone can now be ordered at https://www.razmobility.com/solutions/memory-cellphone/.

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