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Black Friday records smashed

Takealot passed its 2017 Black Friday sales total by 8.30am in this year’s sales extravaganza.

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South Africa’s biggest online retailer, Takealot.com, saw its annual, five-day Blue Dot Sale generate record sales for the e-tailer on Black Friday.

The sale went live at midnight on 23 November, when thousands of shoppers took to the site. More than two thirds – 68% – shopped from their mobile phones on the Takealot apps and mobi site.

Within the first hour, R11,5-million in GMV (Gross Merchandise Value) was generated and by 08:30 the retailer surpassed its entire Black Friday 2017 GMV. The total transaction value for Black Friday 2018 on Takealot.com amounted to over R196-million – a 125% year-on-year growth in GMV and 127% growth in orders.

Leading independent technology research firm World Wide Worx has estimated that more than half a billion rand may have been spent online over the weekend, from Friday to Monday.

CEO, Kim Reid said: “We are humbled by the incredible support from our customers on our biggest sales day of the year. Black Friday is a great opportunity for first time shoppers to trial online shopping and this year we saw a record number of new buyers make the most of the deals on offer. We paid special attention to securing quality deals on top brands.”

Best sellers ranged from Christmas stocking fillers like Tommy Hilfiger Girl For Her perfume to December holiday camping essentials like the Nu Camp Folding Table.  Electronics again proved to be a firm favourite, with over three thousand TVs sold on the day.

Shoppers took the opportunity to save on everyday essentials from Pampers nappies to digital devices such as WD Elements 1TB portable hard drive and the new DSTV Explora 2. The best selling toy of the day was the Jeronimo My First Sewing Machine, while the best selling book was Prooi by local author Deon Meyer.

Takealot says its Delivery Team is now focused on delivering orders in accordance with the estimated delivery dates shared with customers at check out. Customers are able to track their orders, from the warehouse to their door, by using Takealot’s order tracking service on desktop and mobile.

The Takealot Blue Dot Sale extends through the weekend into Cyber Monday, culminating in Takealot Tuesday with hundreds of new deals added daily.

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Notre Dame, Scoop Makhathini, GoT, top week in search

From fire disaster to social media disaster, the top Google searches this week covered a wide gamut of themes.

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Paris and the whole world looked on in shock as the 856-year-old medieval Catholic cathedral crumbled into ash. The tragic infernal destruction of this tourist attraction of historical and religious significance led South Africans to generate more than 200 000 search queries for “Notre Dame Cathedral” on Monday. Authorities are investigating the cause of the fire that razed the architectural icon.

In other top trending searches on Google this week, radio presenter Siyabonga Ngwekazi, AKA Scoop Makhathini, went viral when it appeared he had taken to Twitter to expose his girlfriend, Akhona Carpede, for cheating on him. Scoop has since come out to say that he was not responsible for the bitter rant and that his account was hacked. “Scoop Makhathini” generated more than 20 000 search queries on Wednesday.

Fans generated more than 20 000 search queries for “Sam Smith” on Tuesday ahead of the the British superstar’s Cape Town performance at the Grand West Casino. Smith ended up cutting his performance short that night due to vocal strain.

Local Game of Thrones superfans were beside themselves on Sunday, searching the internet high and low for the first episode of the American fantasy drama’s eighth season. “Game of Thrones, season 8, episode 1” generated more than 100 000 queries on Google Search on the weekend.

As the festivities kicked off in California with headliners such as Childish Gambino and Ariana Grande, South Africans generated more than 2 000 search queries for “Coachella” on Saturday.

South Africans generated more than 5 000 search queries for “Wendy Williams” on Friday  as it emerged that the American talk show host had filed for divorce from her husband Kevin Hunter after 21 years of marriage. Hunter has long been rumored to have been cheating on Williams, which reportedly finally led to the divorce.

Search trends information is gleaned from data collated by Google based on what South Africans have been searching for and asking Google. Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Live Google search trends data is available at https://www.google.co.za/trends/hottrends#pn=p40

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5G smartphones to hit 5M sales in 2019

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According to the latest research from Strategy Analytics, global smartphone shipments will reach a modest 5 million units in 2019. Early 5G smartphone models will be expensive and available in limited volumes. Samsung, LG and Huawei will be the early 5G smartphone leaders this year, followed by Apple next year.

Ken Hyers, Director at Strategy Analytics, said, “We forecast global 5G smartphone shipments will reach a modest 5 million units in 2019. Less than 1 percent of all smartphones shipped worldwide will be 5G-enabled this year. Global 5G smartphone shipments are tiny for now, due to expensive device pricing, component bottlenecks, and restricted availability of active 5G networks.”

Ville Petteri-Ukonaho, senior analyst at Strategy Analytics, added, “Samsung will be the early 5G smartphone leader in the first half of 2019, due to initial launches across South Korea and the United States. We predict LG, Huawei, Xiaomi, Motorola and others will follow later in the year, followed by Apple iPhone with its first 5G model during the second half of 2020. The iPhone looks set to be at least a year behind Samsung in the 5G smartphone race and Apple must be careful not to fall too far behind.”

Neil Mawston, executive director at Strategy Analytics, added, “The short-term outlook for 5G smartphones is weak, but the long-term opportunity remains huge. We forecast 1 billion 5G smartphones to ship worldwide per year by 2025. The introduction of 5G networks, by carriers like Verizon or China Mobile, opens up high-speed, ultra-low-latency services such as 8K video, streaming games, and augmented reality for business. The next big question for the mobile industry is how much extra consumers are really willing to pay, if anything, for those emerging 5G smartphones and services.”

Strategy Analytics provides a snapshot analyses for the outlook for 5G smartphone market in this Insight report: 5G Smartphones : From Zero to a Billion

Strategy Analytics provides a deep-dive into the air-interface technologies that will power phones through 2024 across 88 countries here: Global Handset Sales Forecast by 88 Countries and 19 Technologies : 2003 to 2024

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